[{"data":1,"prerenderedAt":803},["ShallowReactive",2],{"blog-post-december-2025-ugc-creator-partnerships-roundup":3,"brands-count":801},{"id":4,"title":5,"body":6,"description":789,"extension":790,"meta":791,"navigation":795,"path":796,"seo":797,"sitemap":798,"stem":799,"__hash__":800},"blog/blog/december-2025-ugc-creator-partnerships-roundup.md","Top Brands Hiring UGC Creators: December 2025",{"type":7,"value":8,"toc":769},"minimark",[9,13,17,20,26,29,34,37,60,63,65,69,74,78,84,89,104,109,129,135,140,142,146,148,154,158,172,176,190,195,197,201,203,209,213,227,231,245,250,252,256,258,264,268,282,286,303,308,310,314,316,322,326,337,341,352,357,359,363,365,371,375,389,393,407,412,414,418,420,426,430,441,445,456,461,465,470,472,476,478,484,488,499,503,514,516,520,522,528,532,543,547,555,557,561,563,569,573,584,588,593,598,600,604,607,613,624,629,640,643,645,649,652,658,664,670,676,682,684,688,695,709,711,728,733,754,756],[10,11,5],"h1",{"id":12},"top-brands-hiring-ugc-creators-december-2025",[14,15,16],"p",{},"December was the busiest month of the year for creator partnerships. Holiday campaigns, gift guides, year-end pushes, and early New Year content all collided.",[14,18,19],{},"We tracked verified paid partnerships across Instagram and TikTok throughout December 2025. Here's the complete breakdown of what happened across every niche.",[21,22],"inline-cta",{"link-text":23,"text":24,"to":25},"Explore the brand directory","Browse {{brandsCount}} brands with verified emails and real campaign data.","/brands",[27,28],"hr",{},[30,31,33],"h2",{"id":32},"the-big-picture","The Big Picture",[14,35,36],{},"December partnerships were dominated by three themes:",[38,39,40,48,54],"ol",{},[41,42,43,47],"li",{},[44,45,46],"strong",{},"Gift guide content"," - Brands pushed \"perfect gift\" angles across almost every category",[41,49,50,53],{},[44,51,52],{},"Holiday-specific moments"," - Christmas morning, NYE prep, family gatherings",[41,55,56,59],{},[44,57,58],{},"\"New Year, New Me\" previews"," - Wellness, fitness, and self-improvement brands started early",[14,61,62],{},"Fashion remained the highest-volume category, but Home & DIY saw a massive seasonal spike. Beauty brands focused heavily on luxury fragrance and holiday glam.",[27,64],{},[30,66,68],{"id":67},"niche-breakdown","Niche Breakdown",[70,71,73],"h3",{"id":72},"fashion","Fashion",[21,75],{"link-text":76,"text":77,"to":25},"Browse all brands","Need more brands to pitch? Browse {{brandsCount}} tracked brands and unlock verified emails.",[14,79,80,83],{},[44,81,82],{},"The biggest category by volume."," Fast fashion brands like SHEIN, Temu, and H&M dominated with haul content and holiday outfit ideas.",[14,85,86],{},[44,87,88],{},"What worked:",[90,91,92,95,98,101],"ul",{},[41,93,94],{},"Holiday party outfit content",[41,96,97],{},"\"Affordable gift\" angles",[41,99,100],{},"Family matching pajamas (Old Navy, Target)",[41,102,103],{},"New Year's Eve styling",[14,105,106],{},[44,107,108],{},"Top brands we tracked:",[90,110,111,114,117,120,123,126],{},[41,112,113],{},"SHEIN (across multiple sub-stores: SHEIN BAE, SHEIN Curve, MISSGUIDED, ROMWE)",[41,115,116],{},"Temu",[41,118,119],{},"H&M",[41,121,122],{},"Windsor",[41,124,125],{},"White Fox Boutique",[41,127,128],{},"Adidas, Nike, PUMA (athleisure gift content)",[14,130,131,134],{},[44,132,133],{},"Trend to watch:"," \"Capsule wardrobe\" content is emerging for January as creators pivot to minimalism angles.",[21,136],{"link-text":137,"text":138,"to":139},"Run free brand discovery","Want similar brands? Use free brand discovery to find more matches in seconds.","/?discover=true",[27,141],{},[70,143,145],{"id":144},"beauty","Beauty",[21,147],{"link-text":76,"text":77,"to":25},[14,149,150,153],{},[44,151,152],{},"Fragrance dominated."," Luxury fragrance brands ran heavy \"signature scent\" campaigns, while drugstore brands pushed holiday glam tutorials.",[14,155,156],{},[44,157,88],{},[90,159,160,163,166,169],{},[41,161,162],{},"\"Signature scent\" narratives (Dior, YSL, Valentino)",[41,164,165],{},"Holiday glam GRWM content",[41,167,168],{},"Hair transformation videos (Shark Beauty, Bellami)",[41,170,171],{},"Gift set unboxings (Charlotte Tilbury, IPSY)",[14,173,174],{},[44,175,108],{},[90,177,178,181,184,187],{},[41,179,180],{},"Dior, YSL Beauty, Armani Beauty, Valentino Beauty (luxury fragrance)",[41,182,183],{},"SHEGLAM, NYX, Maybelline (affordable makeup)",[41,185,186],{},"Shark Beauty (hair tools - massive December push)",[41,188,189],{},"Charlotte Tilbury, Dove, Garnier",[14,191,192,194],{},[44,193,133],{}," \"New Year skincare reset\" content is ramping up. Brands are shifting from glam to self-care.",[27,196],{},[70,198,200],{"id":199},"home-diy","Home & DIY",[21,202],{"link-text":76,"text":77,"to":25},[14,204,205,208],{},[44,206,207],{},"Biggest seasonal spike."," Holiday decor, kitchen content for hosting, and home organization drove this category.",[14,210,211],{},[44,212,88],{},[90,214,215,218,221,224],{},[41,216,217],{},"Holiday decor reveals and setups",[41,219,220],{},"Kitchen content for hosting",[41,222,223],{},"\"Cozy home\" aesthetic content",[41,225,226],{},"Smart home security (Ring had a strong presence)",[14,228,229],{},[44,230,108],{},[90,232,233,236,239,242],{},[41,234,235],{},"SHEIN Home",[41,237,238],{},"Temu (home decor)",[41,240,241],{},"Ring (home security)",[41,243,244],{},"Neat Method (organization)",[14,246,247,249],{},[44,248,133],{}," January will bring \"home reset\" and organization content. Expect decluttering and fresh start angles.",[27,251],{},[70,253,255],{"id":254},"food-beverage","Food & Beverage",[21,257],{"link-text":76,"text":77,"to":25},[14,259,260,263],{},[44,261,262],{},"Holiday recipes and hosting content."," Brands pushed easy entertaining, gift baskets, and festive recipes.",[14,265,266],{},[44,267,88],{},[90,269,270,273,276,279],{},[41,271,272],{},"Holiday entertaining recipes",[41,274,275],{},"Easy meal prep for busy season",[41,277,278],{},"Protein and health-focused products for gym crowd",[41,280,281],{},"Cultural holiday food content (strong Latin food representation)",[14,283,284],{},[44,285,108],{},[90,287,288,291,294,297,300],{},[41,289,290],{},"Goya Foods (consistent presence with recipe content)",[41,292,293],{},"Premier Protein",[41,295,296],{},"Primal Kitchen",[41,298,299],{},"Kellogg's, Lifeway Kefir",[41,301,302],{},"Lakanto (healthy holiday treats)",[14,304,305,307],{},[44,306,133],{}," \"New Year nutrition\" is the obvious pivot. Protein brands and healthy eating content will surge in January.",[27,309],{},[70,311,313],{"id":312},"technology","Technology",[21,315],{"link-text":76,"text":77,"to":25},[14,317,318,321],{},[44,319,320],{},"Content creation tools won."," CapCut and Insta360 targeted creators directly, while smart home tech pushed holiday gift angles.",[14,323,324],{},[44,325,88],{},[90,327,328,331,334],{},[41,329,330],{},"Creator tool tutorials (CapCut editing features)",[41,332,333],{},"Camera and content gear gift guides",[41,335,336],{},"\"Capture the holidays\" angles",[14,338,339],{},[44,340,108],{},[90,342,343,346,349],{},[41,344,345],{},"CapCut (heavy investment in creator education content)",[41,347,348],{},"Insta360 (photography and video gear)",[41,350,351],{},"Ring (smart home)",[14,353,354,356],{},[44,355,133],{}," Creator economy tools will continue investing in creator-to-creator content.",[27,358],{},[70,360,362],{"id":361},"health-wellness","Health & Wellness",[21,364],{"link-text":76,"text":77,"to":25},[14,366,367,370],{},[44,368,369],{},"Wellness apps and supplements positioned for January."," December content focused on staying healthy during holidays.",[14,372,373],{},[44,374,88],{},[90,376,377,380,383,386],{},[41,378,379],{},"\"Stay on track during the holidays\" messaging",[41,381,382],{},"Supplement and vitamin content",[41,384,385],{},"Wellness app features (Noom habit tracking)",[41,387,388],{},"Wound care and recovery (Zeroid)",[14,390,391],{},[44,392,108],{},[90,394,395,398,401,404],{},[41,396,397],{},"Noom",[41,399,400],{},"New Chapter (multivitamins)",[41,402,403],{},"Animal Pak (fitness supplements)",[41,405,406],{},"Huel (nutrition)",[14,408,409,411],{},[44,410,133],{}," This is the biggest category for January. \"New Year, New You\" campaigns are already launching.",[27,413],{},[70,415,417],{"id":416},"finance-services","Finance & Services",[21,419],{"link-text":76,"text":77,"to":25},[14,421,422,425],{},[44,423,424],{},"Rewards programs and mortgage pushed hard."," CVS ExtraCare ran heavy savings content, Rocket Mortgage targeted homeowners.",[14,427,428],{},[44,429,88],{},[90,431,432,435,438],{},[41,433,434],{},"\"Save money on holiday shopping\" (CVS ExtraCare)",[41,436,437],{},"Home buying and refinancing stories",[41,439,440],{},"Insurance positioning (end of year coverage)",[14,442,443],{},[44,444,108],{},[90,446,447,450,453],{},[41,448,449],{},"CVS Pharmacy (ExtraCare rewards program)",[41,451,452],{},"Rocket Mortgage",[41,454,455],{},"Univé (insurance)",[14,457,458,460],{},[44,459,133],{}," Tax season content is coming. Financial brands will shift to tax prep and savings angles.",[21,462],{"link-text":463,"text":464,"to":25},"Search all brands","This article is the shortlist. Search all {{brandsCount}} tracked brands with verified emails.",[21,466],{"link-text":467,"text":468,"to":469},"Start free and generate a pitch","Ready to reach out? Generate your first pitch for free, then unlock unlimited pitches on Creator for $8/mo or $24 lifetime.","/signup",[27,471],{},[70,473,475],{"id":474},"entertainment","Entertainment",[21,477],{"link-text":76,"text":77,"to":25},[14,479,480,483],{},[44,481,482],{},"Movie promotions and holiday events."," Studios pushed theatrical releases while local experiences ran holiday event content.",[14,485,486],{},[44,487,88],{},[90,489,490,493,496],{},[41,491,492],{},"Movie premiere promotions",[41,494,495],{},"Holiday experience content (Polar Express, holiday events)",[41,497,498],{},"Family entertainment angles",[14,500,501],{},[44,502,108],{},[90,504,505,508,511],{},[41,506,507],{},"Paramount Pictures",[41,509,510],{},"Believe Polar Express Manchester",[41,512,513],{},"Tonies (kids entertainment)",[27,515],{},[70,517,519],{"id":518},"education-kids","Education & Kids",[21,521],{"link-text":76,"text":77,"to":25},[14,523,524,527],{},[44,525,526],{},"Learning apps and kids products for gifting."," Educational brands positioned products as \"smart gifts.\"",[14,529,530],{},[44,531,88],{},[90,533,534,537,540],{},[41,535,536],{},"Kids learning app content (holiday screen time)",[41,538,539],{},"Educational toy and resource content",[41,541,542],{},"\"Gift that keeps giving\" angles",[14,544,545],{},[44,546,108],{},[90,548,549,552],{},[41,550,551],{},"Moshi Kids (learning app)",[41,553,554],{},"Rocket (education resources)",[27,556],{},[70,558,560],{"id":559},"travel","Travel",[21,562],{"link-text":76,"text":77,"to":25},[14,564,565,568],{},[44,566,567],{},"Limited December activity."," Travel brands were quieter, with most activity focused on \"2026 planning\" content.",[14,570,571],{},[44,572,88],{},[90,574,575,578,581],{},[41,576,577],{},"Destination inspiration for 2026",[41,579,580],{},"Flight deal content",[41,582,583],{},"\"Start planning\" angles",[14,585,586],{},[44,587,108],{},[90,589,590],{},[41,591,592],{},"Skyscanner (flight search, trip planning)",[14,594,595,597],{},[44,596,133],{}," January/February will bring spring break and summer planning content.",[27,599],{},[30,601,603],{"id":602},"platform-split","Platform Split",[14,605,606],{},"Both Instagram and TikTok saw heavy activity. Some patterns:",[14,608,609,612],{},[44,610,611],{},"Instagram"," favored:",[90,614,615,618,621],{},[41,616,617],{},"Polished gift guide carousels",[41,619,620],{},"Story-based hauls",[41,622,623],{},"Aesthetic holiday content",[14,625,626,612],{},[44,627,628],{},"TikTok",[90,630,631,634,637],{},[41,632,633],{},"Quick transformation videos",[41,635,636],{},"Honest unboxings",[41,638,639],{},"Trend-riding content",[14,641,642],{},"Brands increasingly ran simultaneous campaigns across both platforms with the same creators.",[27,644],{},[30,646,648],{"id":647},"whats-coming-in-q1-2026","What's Coming in Q1 2026",[14,650,651],{},"Based on December data, here's what we expect in January:",[14,653,654,657],{},[44,655,656],{},"Health & Wellness surge."," Every fitness, nutrition, and wellness brand is launching \"New Year\" campaigns. If you're in this niche, pitch now.",[14,659,660,663],{},[44,661,662],{},"Home organization."," \"Reset your space\" content will replace holiday decor. Container Store, organization brands, and cleaning products will push hard.",[14,665,666,669],{},[44,667,668],{},"Skincare over makeup."," Beauty will shift from holiday glam to \"fresh start\" skincare routines.",[14,671,672,675],{},[44,673,674],{},"Fashion minimalism."," Capsule wardrobes, closet cleanouts, and \"buy less, buy better\" angles will trend.",[14,677,678,681],{},[44,679,680],{},"Financial fresh starts."," Budgeting apps, savings tools, and tax prep content incoming.",[27,683],{},[30,685,687],{"id":686},"methodology","Methodology",[14,689,690,691,694],{},"This report uses CollabFeed's live tracking of Instagram and TikTok sponsored posts throughout ",[44,692,693],{},"December 2025",". We tracked posts containing #ad, #sponsored, or platform-disclosed partnerships across all niches.",[14,696,697,700,701,704,705,708],{},[44,698,699],{},"Platforms:"," Instagram, TikTok\n",[44,702,703],{},"Period:"," December 1-31, 2025\n",[44,706,707],{},"Data source:"," CollabFeed real-time partnership tracking",[27,710],{},[712,713,716,723],"cta-box",{"button-text":714,"footer":715,"to":25},"Browse All Brands","{{brandsCount}} brands with verified emails and real campaign data",[717,718,720],"template",{"v-slot:title":719},"",[14,721,722],{},"Find Brands That Match Your Content",[717,724,725],{"v-slot:description":719},[14,726,727],{},"Search by niche, platform, or creator size. Every brand has real campaign data from tracked paid posts.",[14,729,730],{},[44,731,732],{},"Related posts:",[90,734,735,742,748],{},[41,736,737],{},[738,739,741],"a",{"href":740},"/blog/top-fashion-brands-hiring-ugc-creators-december-2025","Top Fashion Brands Hiring UGC Creators: December 2025",[41,743,744],{},[738,745,747],{"href":746},"/blog/top-beauty-brands-hiring-ugc-creators-december-2025","Top Beauty Brands Hiring UGC Creators: December 2025",[41,749,750],{},[738,751,753],{"href":752},"/blog/top-50-home-diy-brands-hiring-ugc-creators-mid-december-2025","Top 50 Home & DIY Brands Hiring UGC Creators: Mid-December 2025",[27,755],{},[14,757,758],{},[759,760,761,762,768],"em",{},"Data powered by CollabFeed. Track real-time brand partnerships at ",[738,763,767],{"href":764,"rel":765},"https://collabfeed.io",[766],"nofollow","collabfeed.io",".",{"title":719,"searchDepth":770,"depth":770,"links":771},2,[772,773,786,787,788],{"id":32,"depth":770,"text":33},{"id":67,"depth":770,"text":68,"children":774},[775,777,778,779,780,781,782,783,784,785],{"id":72,"depth":776,"text":73},3,{"id":144,"depth":776,"text":145},{"id":199,"depth":776,"text":200},{"id":254,"depth":776,"text":255},{"id":312,"depth":776,"text":313},{"id":361,"depth":776,"text":362},{"id":416,"depth":776,"text":417},{"id":474,"depth":776,"text":475},{"id":518,"depth":776,"text":519},{"id":559,"depth":776,"text":560},{"id":602,"depth":770,"text":603},{"id":647,"depth":770,"text":648},{"id":686,"depth":770,"text":687},"Which brands are hiring UGC creators right now? We tracked verified paid partnerships across all niches in December 2025. Full breakdown by category.","md",{"date":792,"author":793,"image":794},"2026-01-03","CollabFeed Team","/og.png",true,"/blog/december-2025-ugc-creator-partnerships-roundup",{"title":5,"description":789},{"loc":796},"blog/december-2025-ugc-creator-partnerships-roundup","qBzNeO0ExncXQqNAQMN79Thyom2BU9cMluHeP92x7-4",{"count":802},4064,1782132172736]