[{"data":1,"prerenderedAt":902},["ShallowReactive",2],{"blog-post-finding-ugc-creators-for-your-beauty-brand-2026":3,"brands-count":900},{"id":4,"title":5,"body":6,"description":888,"extension":889,"meta":890,"navigation":894,"path":895,"seo":896,"sitemap":897,"stem":898,"__hash__":899},"blog/blog/finding-ugc-creators-for-your-beauty-brand-2026.md","Finding UGC Creators for Your Beauty Brand: What the Data Shows",{"type":7,"value":8,"toc":866},"minimark",[9,13,17,25,28,33,36,103,106,112,114,118,121,127,133,139,145,148,150,154,159,164,170,192,198,215,221,238,244,261,263,267,269,275,292,298,315,321,338,340,344,346,352,369,375,392,398,415,421,438,443,445,449,451,461,478,484,501,507,524,526,530,533,605,608,610,614,618,620,623,634,637,641,643,646,660,663,667,669,672,675,686,690,695,697,701,707,710,712,716,721,735,740,751,753,757,764,782,784,788,791,811,814,831,836,851,853],[10,11,5],"h1",{"id":12},"finding-ugc-creators-for-your-beauty-brand-what-the-data-shows",[14,15,16],"p",{},"You're probably not reading this to hear about brand awareness or engagement metrics. You want to know: which creators are actually driving results for beauty brands right now?",[14,18,19,20,24],{},"We tracked ",[21,22,23],"strong",{},"hundreds of beauty partnerships"," across Instagram and TikTok in January 2026. Here's what we found.",[26,27],"hr",{},[29,30,32],"h2",{"id":31},"the-creator-landscape-january-2026","The Creator Landscape: January 2026",[14,34,35],{},"Beauty partnerships span an enormous range this month:",[37,38,39,55],"table",{},[40,41,42],"thead",{},[43,44,45,49,52],"tr",{},[46,47,48],"th",{},"Follower Range",[46,50,51],{},"% of Partnerships",[46,53,54],{},"Typical Engagement",[56,57,58,70,81,92],"tbody",{},[43,59,60,64,67],{},[61,62,63],"td",{},"Under 25K",[61,65,66],{},"31%",[61,68,69],{},"15-50%+",[43,71,72,75,78],{},[61,73,74],{},"25K-100K",[61,76,77],{},"38%",[61,79,80],{},"5-15%",[43,82,83,86,89],{},[61,84,85],{},"100K-500K",[61,87,88],{},"22%",[61,90,91],{},"2-8%",[43,93,94,97,100],{},[61,95,96],{},"500K+",[61,98,99],{},"9%",[61,101,102],{},"1-4%",[14,104,105],{},"The data is clear: mid-tier creators (25K-100K) are carrying the bulk of beauty partnerships. But micro-creators under 25K are punching well above their weight in engagement.",[107,108],"inline-cta",{"link-text":109,"text":110,"to":111},"Explore the brand directory","Browse {{brandsCount}} brands with verified emails and real campaign data.","/brands",[26,113],{},[29,115,117],{"id":116},"what-content-types-are-brands-running","What Content Types Are Brands Running?",[14,119,120],{},"Based on our tracking:",[14,122,123,126],{},[21,124,125],{},"GRWM (Get Ready With Me)"," - Still dominant. Morning routines, event prep, everyday looks.",[14,128,129,132],{},[21,130,131],{},"Before/After"," - Especially for skincare. Transformation content outperforms product reviews.",[14,134,135,138],{},[21,136,137],{},"Product Integration"," - Natural mentions within lifestyle content vs. dedicated reviews.",[14,140,141,144],{},[21,142,143],{},"Tutorial Hybrid"," - Educational content that teaches a technique while featuring the product.",[14,146,147],{},"The days of pure product reviews are declining. Brands want content that feels like the creator would make it anyway, just featuring their product.",[26,149],{},[29,151,153],{"id":152},"brands-actively-working-with-creators","Brands Actively Working With Creators",[155,156,158],"h3",{"id":157},"mass-market-drugstore","Mass Market / Drugstore",[107,160],{"link-text":161,"text":162,"to":163},"See all Beauty brands","Need more than this shortlist? Browse all tracked {{brandsCount}} brands and unlock verified emails.","/?niche=Beauty",[14,165,166,169],{},[21,167,168],{},"SHEGLAM","\nHeavy activity this month. Multiple partnerships across follower tiers.",[171,172,173,180,186],"ul",{},[174,175,176,179],"li",{},[21,177,178],{},"Creator sizes:"," 22K to 750K",[174,181,182,185],{},[21,183,184],{},"Content focus:"," Concealers, makeup tutorials, aesthetic visuals",[174,187,188,191],{},[21,189,190],{},"What's working:"," Their \"Like Magic Concealer\" campaign is everywhere. Clean visuals, minimal copy.",[14,193,194,197],{},[21,195,196],{},"NYX Professional Makeup","\nSide-by-side comparison content (which side looks better?) driving engagement.",[171,199,200,205,210],{},[174,201,202,204],{},[21,203,178],{}," 7K to 150K",[174,206,207,209],{},[21,208,184],{}," Tutorial-style, before/after",[174,211,212,214],{},[21,213,190],{}," Interactive content that asks questions",[14,216,217,220],{},[21,218,219],{},"Lakmé","\nStrong presence in India. Multiple partnerships tracked.",[171,222,223,228,233],{},[174,224,225,227],{},[21,226,178],{}," 40K to 830K",[174,229,230,232],{},[21,231,184],{}," Affordable luxury positioning, lip products",[174,234,235,237],{},[21,236,190],{}," Budget-friendly messaging that doesn't feel cheap",[14,239,240,243],{},[21,241,242],{},"Maybelline","\nOne standout: Kat Clark (8M+ TikTok) hit 265K views and 10.42% engagement on serum lipstick content.",[171,245,246,251,256],{},[174,247,248,250],{},[21,249,178],{}," Large creators, but also testing mid-tier",[174,252,253,255],{},[21,254,184],{}," Product humor, relatable moments",[174,257,258,260],{},[21,259,190],{}," Comedy + product = higher engagement than straight reviews",[26,262],{},[155,264,266],{"id":265},"premium-prestige","Premium / Prestige",[107,268],{"link-text":161,"text":162,"to":163},[14,270,271,274],{},[21,272,273],{},"Dior / YSL Beauty","\nStill working with creators, though at lower volume than mass brands.",[171,276,277,282,287],{},[174,278,279,281],{},[21,280,178],{}," 30K-750K",[174,283,284,286],{},[21,285,184],{}," Workout moments (YSL), makeup routines",[174,288,289,291],{},[21,290,190],{}," Lifestyle integration, not just beauty content",[14,293,294,297],{},[21,295,296],{},"Charlotte Tilbury","\nActive in the mid-tier space.",[171,299,300,305,310],{},[174,301,302,304],{},[21,303,178],{}," 30K-100K",[174,306,307,309],{},[21,308,184],{}," Product-in-context shots",[174,311,312,314],{},[21,313,190],{}," Creators with existing beauty credibility",[14,316,317,320],{},[21,318,319],{},"Milk Makeup","\nJust launched on Nykaa. Strong partnership push.",[171,322,323,328,333],{},[174,324,325,327],{},[21,326,178],{}," 700K+ for launch content",[174,329,330,332],{},[21,331,184],{}," \"Minimal effort, maximum glow\"",[174,334,335,337],{},[21,336,190],{}," Clear brand messaging that creators can adapt",[26,339],{},[155,341,343],{"id":342},"skincare","Skincare",[107,345],{"link-text":161,"text":162,"to":163},[14,347,348,351],{},[21,349,350],{},"Dove","\nHair care focus this month. Peptide Bond line.",[171,353,354,359,364],{},[174,355,356,358],{},[21,357,178],{}," 40K-135K",[174,360,361,363],{},[21,362,184],{}," Hair transformation, repair messaging",[174,365,366,368],{},[21,367,190],{}," Specific product benefits (5% protein peptides) with visual proof",[14,370,371,374],{},[21,372,373],{},"La Roche-Posay","\nSPF content performing well.",[171,376,377,382,387],{},[174,378,379,381],{},[21,380,178],{}," 60K range",[174,383,384,386],{},[21,385,184],{}," Educational skincare, sun protection",[174,388,389,391],{},[21,390,190],{}," Science-backed messaging from credible creators",[14,393,394,397],{},[21,395,396],{},"Pond's","\nBiome face wash push in India.",[171,399,400,405,410],{},[174,401,402,404],{},[21,403,178],{}," 1M+ for awareness",[174,406,407,409],{},[21,408,184],{}," Wellness + skincare, gentle product messaging",[174,411,412,414],{},[21,413,190],{}," Calm, aspirational content",[14,416,417,420],{},[21,418,419],{},"Olay","\nIsabel Clancy (4M+ followers) partnership on moisturizer.",[171,422,423,428,433],{},[174,424,425,427],{},[21,426,178],{}," Large creators for brand awareness",[174,429,430,432],{},[21,431,184],{}," Nostalgia angle (\"lotion that moisturizes and smells good\")",[174,434,435,437],{},[21,436,190],{}," Humor and relatability over product specs",[107,439],{"link-text":440,"text":441,"to":442},"Run free brand discovery","Want similar brands? Use free brand discovery to find more matches in seconds.","/?discover=true",[26,444],{},[155,446,448],{"id":447},"hair-care","Hair Care",[107,450],{"link-text":161,"text":162,"to":163},[14,452,453,456,457,460],{},[21,454,455],{},"Dae Hair","\nOne of our top performers this month. Emilie Kiser (5M TikTok) hit ",[21,458,459],{},"781K views and 17.44% engagement"," on their texturizing spray.",[171,462,463,468,473],{},[174,464,465,467],{},[21,466,178],{}," Large hair creators",[174,469,470,472],{},[21,471,184],{}," \"Exactly what the bob needs\"",[174,474,475,477],{},[21,476,190],{}," Product solving a specific problem, not general claims",[14,479,480,483],{},[21,481,482],{},"Hairburst","\nWorking with micro-creators.",[171,485,486,491,496],{},[174,487,488,490],{},[21,489,178],{}," 10K range",[174,492,493,495],{},[21,494,184],{}," Routine content, wash day resets",[174,497,498,500],{},[21,499,190],{}," Simple, authentic \"this is what I use\" content",[14,502,503,506],{},[21,504,505],{},"Supercuts","\nDad self-care angle doing well.",[171,508,509,514,519],{},[174,510,511,513],{},[21,512,178],{}," 1M-2M+ couples/family creators",[174,515,516,518],{},[21,517,184],{}," \"Dad duties paused. Self-care era activated.\"",[174,520,521,523],{},[21,522,190],{}," Unexpected positioning for salon brand",[26,525],{},[29,527,529],{"id":528},"engagement-patterns-worth-noting","Engagement Patterns Worth Noting",[14,531,532],{},"Some standout numbers from our data:",[37,534,535,551],{},[40,536,537],{},[43,538,539,542,545,548],{},[46,540,541],{},"Creator",[46,543,544],{},"Brand",[46,546,547],{},"Engagement",[46,549,550],{},"Notes",[56,552,553,566,579,592],{},[43,554,555,558,560,563],{},[61,556,557],{},"ladyzo_manifesting_queen",[61,559,482],{},[61,561,562],{},"48.56%",[61,564,565],{},"10K followers, simple routine content",[43,567,568,571,573,576],{},[61,569,570],{},"emiliekiser",[61,572,455],{},[61,574,575],{},"17.44%",[61,577,578],{},"5M followers, product-solving content",[43,580,581,584,586,589],{},[61,582,583],{},"katclark",[61,585,242],{},[61,587,588],{},"10.42%",[61,590,591],{},"8M followers, humor angle",[43,593,594,597,599,602],{},[61,595,596],{},"samiasvanity",[61,598,168],{},[61,600,601],{},"64.92%",[61,603,604],{},"40K followers, tutorial content",[14,606,607],{},"The pattern: specificity wins. Generic \"I love this product\" underperforms compared to \"this solves X specific problem.\"",[26,609],{},[29,611,613],{"id":612},"what-this-means-for-your-brand","What This Means for Your Brand",[155,615,617],{"id":616},"if-youre-a-small-brand-under-50k-marketing-budget","If You're a Small Brand (Under $50K marketing budget)",[107,619],{"link-text":161,"text":162,"to":163},[14,621,622],{},"Focus on micro-creators (10K-50K). Our data shows:",[171,624,625,628,631],{},[174,626,627],{},"They're getting higher engagement rates",[174,629,630],{},"They're more accessible for partnerships",[174,632,633],{},"Their audiences trust product recommendations more",[14,635,636],{},"Look for creators who already make content in your category. A creator with 15K followers who regularly posts skincare routines is more valuable than one with 100K who occasionally mentions products.",[155,638,640],{"id":639},"if-youre-mid-market-50k-250k-budget","If You're Mid-Market ($50K-250K budget)",[107,642],{"link-text":161,"text":162,"to":163},[14,644,645],{},"The sweet spot is 25K-100K creators. They combine:",[171,647,648,651,654,657],{},[174,649,650],{},"Strong engagement (5-15% typical)",[174,652,653],{},"Established production quality",[174,655,656],{},"Professional working relationships",[174,658,659],{},"Enough reach to matter",[14,661,662],{},"Run multiple partnerships rather than one mega-influencer deal. Our data shows more consistent results with volume at this tier.",[155,664,666],{"id":665},"if-youre-a-larger-brand-250k-budget","If You're a Larger Brand ($250K+ budget)",[107,668],{"link-text":161,"text":162,"to":163},[14,670,671],{},"Large creators (500K+) are doing brand awareness work, but engagement drops significantly. The Maybelline/Kat Clark partnership worked because it was genuinely funny, not just a product mention.",[14,673,674],{},"Consider a tiered approach:",[171,676,677,680,683],{},[174,678,679],{},"1-2 large creators for awareness",[174,681,682],{},"5-10 mid-tier for conversion-focused content",[174,684,685],{},"20+ micro for authenticity and community",[107,687],{"link-text":688,"text":689,"to":111},"Search all brands","This article is the shortlist. Search all {{brandsCount}} tracked brands with verified emails.",[107,691],{"link-text":692,"text":693,"to":694},"Start free and generate a pitch","Ready to reach out? Generate your first pitch for free, then unlock unlimited pitches on Creator for $8/mo or $24 lifetime.","/signup",[26,696],{},[29,698,700],{"id":699},"finding-the-right-creators","Finding the Right Creators",[14,702,703,704],{},"Traditional influencer platforms give you follower counts and demographics. What they don't show is: ",[21,705,706],{},"which creators are already doing paid partnerships with brands like yours?",[14,708,709],{},"That's what CollabFeed tracks. Instead of guessing whether a creator would be a good fit, you can see who's already working with similar brands and what content performed.",[26,711],{},[29,713,715],{"id":714},"content-formats-that-performed-this-month","Content Formats That Performed This Month",[14,717,718],{},[21,719,720],{},"High performers:",[171,722,723,726,729,732],{},[174,724,725],{},"GRWM with specific product integration",[174,727,728],{},"\"This product fixed X\" storytelling",[174,730,731],{},"Humor + product (especially TikTok)",[174,733,734],{},"Tutorial content that teaches something useful",[14,736,737],{},[21,738,739],{},"Lower performers:",[171,741,742,745,748],{},[174,743,744],{},"Pure product reviews",[174,746,747],{},"Unboxing without context",[174,749,750],{},"Generic \"I love this brand\" messaging",[26,752],{},[29,754,756],{"id":755},"methodology","Methodology",[14,758,759,760,763],{},"This report uses CollabFeed's live tracking of Instagram and TikTok sponsored posts from ",[21,761,762],{},"January 2026",". We filtered for \"Beauty\" niche and counted only verified paid partnerships (posts containing #ad, #sponsored, or platform-disclosed partnerships).",[14,765,766,769,770,773,774,777,778,781],{},[21,767,768],{},"Sample size:"," Hundreds of beauty partnerships\n",[21,771,772],{},"Platforms:"," Instagram, TikTok\n",[21,775,776],{},"Date range:"," January 2026\n",[21,779,780],{},"Data source:"," CollabFeed real-time partnership tracking",[26,783],{},[29,785,787],{"id":786},"what-brands-are-planning-for-q1","What Brands Are Planning for Q1",[14,789,790],{},"Based on current patterns:",[171,792,793,799,805],{},[174,794,795,798],{},[21,796,797],{},"February:"," Valentine's self-care content, \"treat yourself\" messaging",[174,800,801,804],{},[21,802,803],{},"March:"," Spring skin prep, lighter formulas, fresh looks",[174,806,807,810],{},[21,808,809],{},"April:"," Festival season prep, bold makeup",[14,812,813],{},"Brands planning now should be locking in creator partnerships 4-6 weeks before campaign launch.",[815,816,819,826],"cta-box",{"button-text":817,"footer":818,"to":111},"Browse All Brands","{{brandsCount}} brands with verified emails and real campaign data",[820,821,823],"template",{"v-slot:title":822},"",[14,824,825],{},"Find Brands That Match Your Content",[820,827,828],{"v-slot:description":822},[14,829,830],{},"Search by niche, platform, or creator size. Every brand has real campaign data from tracked paid posts.",[14,832,833],{},[21,834,835],{},"Related posts:",[171,837,838,845],{},[174,839,840],{},[841,842,844],"a",{"href":843},"/blog/top-beauty-brands-hiring-ugc-creators-december-2025","Top Beauty Brands Hiring UGC Creators: December 2025",[174,846,847],{},[841,848,850],{"href":849},"/blog/top-fashion-brands-hiring-ugc-creators-january-2026","Top Fashion Brands Hiring UGC Creators: January 2026",[26,852],{},[14,854,855],{},[856,857,858,859,865],"em",{},"Data powered by CollabFeed. Track real-time brand partnerships at ",[841,860,864],{"href":861,"rel":862},"https://collabfeed.io",[863],"nofollow","collabfeed.io",".",{"title":822,"searchDepth":867,"depth":867,"links":868},2,[869,870,871,878,879,884,885,886,887],{"id":31,"depth":867,"text":32},{"id":116,"depth":867,"text":117},{"id":152,"depth":867,"text":153,"children":872},[873,875,876,877],{"id":157,"depth":874,"text":158},3,{"id":265,"depth":874,"text":266},{"id":342,"depth":874,"text":343},{"id":447,"depth":874,"text":448},{"id":528,"depth":867,"text":529},{"id":612,"depth":867,"text":613,"children":880},[881,882,883],{"id":616,"depth":874,"text":617},{"id":639,"depth":874,"text":640},{"id":665,"depth":874,"text":666},{"id":699,"depth":867,"text":700},{"id":714,"depth":867,"text":715},{"id":755,"depth":867,"text":756},{"id":786,"depth":867,"text":787},"We analyzed hundreds of beauty brand partnerships from January 2026. Here's what's actually working in creator marketing right now.","md",{"date":891,"author":892,"image":893},"2026-01-28","CollabFeed Team","/og.png",true,"/blog/finding-ugc-creators-for-your-beauty-brand-2026",{"title":5,"description":888},{"loc":895},"blog/finding-ugc-creators-for-your-beauty-brand-2026","zGN0BihzrXESDSisMu6RSp05LAsnahQs8yjFHn_HrPQ",{"count":901},4064,1782132172736]