[{"data":1,"prerenderedAt":734},["ShallowReactive",2],{"blog-post-food-brands-hiring-ugc-creators-january-2026":3,"brands-count":732},{"id":4,"title":5,"body":6,"description":720,"extension":721,"meta":722,"navigation":726,"path":727,"seo":728,"sitemap":729,"stem":730,"__hash__":731},"blog/blog/food-brands-hiring-ugc-creators-january-2026.md","Food & Beverage Brands You Should Be Pitching: January 2026",{"type":7,"value":8,"toc":680},"minimark",[9,13,17,25,28,33,36,52,55,61,63,67,72,77,80,94,97,103,107,109,112,123,126,128,132,136,138,141,152,155,159,161,164,175,179,181,184,189,191,195,199,201,204,215,218,222,224,227,238,243,247,249,252,263,268,270,274,278,280,283,294,297,301,303,306,317,321,323,326,337,339,343,347,349,352,363,366,370,372,375,386,389,393,395,398,409,412,416,421,423,427,431,433,436,447,450,454,456,459,470,472,476,480,482,485,495,499,501,504,515,518,520,524,529,540,545,556,561,569,571,575,582,599,601,605,625,628,645,650,665,667],[10,11,5],"h1",{"id":12},"food-beverage-brands-you-should-be-pitching-january-2026",[14,15,16],"p",{},"Food content is weird because it crosses so many niches. Are you a food creator? A mom blogger who happens to cook? A fitness account that talks about protein? All of these land brand deals in the food space.",[14,18,19,20,24],{},"We tracked ",[21,22,23],"strong",{},"hundreds of food and beverage partnerships"," this month. Some surprises, some obvious players, and a few patterns worth knowing about.",[26,27],"hr",{},[29,30,32],"h2",{"id":31},"why-food-brands-work-with-creators","Why Food Brands Work With Creators",[14,34,35],{},"Most food partnerships aren't about introducing new products. They're about showing how the product fits into real life:",[37,38,39,43,46,49],"ul",{},[40,41,42],"li",{},"Making dinner easier for busy parents",[40,44,45],{},"Solving a protein/health goal",[40,47,48],{},"Providing snack options for game day",[40,50,51],{},"Creating recipe content that inspires",[14,53,54],{},"The best food creator content doesn't feel like an ad. It feels like a friend sharing something they actually eat.",[56,57],"inline-cta",{"link-text":58,"text":59,"to":60},"Explore the brand directory","Browse {{brandsCount}} brands with verified emails and real campaign data.","/brands",[26,62],{},[29,64,66],{"id":65},"big-spenders-this-month","Big Spenders This Month",[68,69,71],"h3",{"id":70},"dominos","Domino's",[56,73],{"link-text":74,"text":75,"to":76},"See all Food & Beverage brands","Need more than this shortlist? Browse all tracked {{brandsCount}} brands and unlock verified emails.","/?niche=Food %26 Beverage",[14,78,79],{},"Multiple partnerships tracked. They're running what looks like a proper creator collective program.",[14,81,82,85,86,89,90,93],{},[21,83,84],{},"Content Style:"," Mukbang, family food runs, protein-focused orders, comfort food moments\n",[21,87,88],{},"Creator Profile:"," Food creators, family accounts, anyone who can make pizza look good (everyone)\n",[21,91,92],{},"Engagement:"," Consistently 7-9% range across partnerships",[14,95,96],{},"One creator framed their Domino's content as \"what we order for the family function.\" Another went protein-focused (\"my protein packed Domino's order\"). Same product, completely different angles. That flexibility is why fast food brands love creators.",[14,98,99,102],{},[21,100,101],{},"Pitch angle:"," Find your angle. Comfort food? Family meal? Post-workout? Domino's is buying all of them.",[68,104,106],{"id":105},"kelloggs","Kellogg's",[56,108],{"link-text":74,"text":75,"to":76},[14,110,111],{},"Raisin Bran and Frosted Mini Wheats partnerships this month. Health-conscious breakfast content.",[14,113,114,116,117,119,120,122],{},[21,115,84],{}," \"Stack your bowl\" - base cereal + toppings\n",[21,118,88],{}," Health-focused, parents, morning routine creators\n",[21,121,92],{}," 5-6% range, solid for CPG",[14,124,125],{},"What's interesting: they're not pushing sugar cereal. The messaging is fiber, protein, healthy starts. If you create wellness content, this is a category worth exploring.",[26,127],{},[29,129,131],{"id":130},"grocery-retail","Grocery & Retail",[68,133,135],{"id":134},"h-e-b","H-E-B",[56,137],{"link-text":74,"text":75,"to":76},[14,139,140],{},"Texas grocery chain. Active with food creators.",[14,142,143,145,146,148,149,151],{},[21,144,84],{}," Recipe content using store products, lunch prep, protein-focused meals\n",[21,147,88],{}," Food creators, specifically Texas-based or willing to feature H-E-B products\n",[21,150,92],{}," 3-4% range",[14,153,154],{},"Regional grocery chains are an underrated opportunity. They have marketing budgets, they want local/regional creators, and competition is lower than national brands.",[68,156,158],{"id":157},"walmart","Walmart",[56,160],{"link-text":74,"text":75,"to":76},[14,162,163],{},"Wellness content featuring store runs.",[14,165,166,168,169,171,172,174],{},[21,167,84],{}," Haul-style content, wellness product features\n",[21,170,88],{}," Lifestyle creators, health-focused\n",[21,173,92],{}," 6%+ on wellness-focused content",[68,176,178],{"id":177},"costco-via-brands-sold-there","Costco (via brands sold there)",[56,180],{"link-text":74,"text":75,"to":76},[14,182,183],{},"Multiple partnerships mentioned Costco as the retail location. Brands like EBEN kombucha specifically called out their Costco availability.",[14,185,186,188],{},[21,187,101],{}," If you're already doing Costco hauls or shop there regularly, brands sold at Costco want that content.",[26,190],{},[29,192,194],{"id":193},"beverage-brands","Beverage Brands",[68,196,198],{"id":197},"lipton","Lipton",[56,200],{"link-text":74,"text":75,"to":76},[14,202,203],{},"Major campaign this month. Gauahar Khan (9.8M followers) partnership in India.",[14,205,206,208,209,211,212,214],{},[21,207,84],{}," Wellness journey, metabolism benefits, daily routine integration\n",[21,210,88],{}," Large lifestyle/wellness creators in India specifically\n",[21,213,92],{}," 11.24% on tracked content",[14,216,217],{},"Green tea positioning is heavy on catechins and metabolism. Health-focused creators have an in here.",[68,219,221],{"id":220},"eben-kombucha","EBEN Kombucha",[56,223],{"link-text":74,"text":75,"to":76},[14,225,226],{},"New to Costco. Actively working with creators.",[14,228,229,231,232,234,235,237],{},[21,230,84],{}," \"Costco finds you need to try\" - discovery framing\n",[21,233,88],{}," Wellness creators, Costco content creators\n",[21,236,92],{}," Lower engagement (1%) but new brand building awareness",[14,239,240,242],{},[21,241,101],{}," If you do Costco content or wellness content, new-to-retail brands like EBEN need early adopters.",[68,244,246],{"id":245},"isopure-protein-water","Isopure (Protein Water)",[56,248],{"link-text":74,"text":75,"to":76},[14,250,251],{},"Now at Target. Partnership push.",[14,253,254,256,257,259,260,262],{},[21,255,84],{}," Post-workout, busy lifestyle, protein goals\n",[21,258,88],{}," Fitness creators, Target shoppers\n",[21,261,92],{}," 3.7% on tracked content",[56,264],{"link-text":265,"text":266,"to":267},"Run free brand discovery","Want similar brands? Use free brand discovery to find more matches in seconds.","/?discover=true",[26,269],{},[29,271,273],{"id":272},"restaurant-fast-food","Restaurant & Fast Food",[68,275,277],{"id":276},"miami-grill","Miami Grill",[56,279],{"link-text":74,"text":75,"to":76},[14,281,282],{},"Game day giveaway campaign. Wings content.",[14,284,285,287,288,290,291,293],{},[21,286,84],{}," Game day food, giveaways\n",[21,289,88],{}," Local creators, sports fans, family food content\n",[21,292,92],{}," 6.7% with giveaway mechanic",[14,295,296],{},"Local/regional restaurant chains run creator campaigns too. If there's a chain near you that you actually like, reach out. They're often more responsive than national brands.",[68,298,300],{"id":299},"wendys","Wendy's",[56,302],{"link-text":74,"text":75,"to":76},[14,304,305],{},"We tracked a jingle-style TikTok that hit 22K views. Creative content wins.",[14,307,308,310,311,313,314,316],{},[21,309,84],{}," Humor, creative takes on ordering\n",[21,312,88],{}," Comedy creators, anyone who can make ordering food entertaining\n",[21,315,92],{}," 7.44% on tracked content",[68,318,320],{"id":319},"noodles-company","Noodles & Company",[56,322],{"link-text":74,"text":75,"to":76},[14,324,325],{},"Limited time menu push (Steak Stroganoff).",[14,327,328,330,331,333,334,336],{},[21,329,84],{}," Dramatic storytelling? One partnership told a whole story about a cave-diving accident leading to a hospital room leading to... pasta. The commitment to the bit is admirable.\n",[21,332,88],{}," Storyteller creators, comedy food content\n",[21,335,92],{}," Unknown but clearly going for reach over conversion",[26,338],{},[29,340,342],{"id":341},"health-wellness-food","Health & Wellness Food",[68,344,346],{"id":345},"stonyfield-organic-dairy","Stonyfield (Organic Dairy)",[56,348],{"link-text":74,"text":75,"to":76},[14,350,351],{},"Partnered with Feel Good Foodie (2.1M followers) on viral recipe content.",[14,353,354,356,357,359,360,362],{},[21,355,84],{}," 2-ingredient recipes (viral Japanese cheesecake with yogurt and cookies)\n",[21,358,88],{}," Recipe creators, health-focused food content\n",[21,361,92],{}," 1.6% but 680K+ views",[14,364,365],{},"The viral recipe angle is powerful. Stonyfield positions their yogurt as an ingredient, not just a snack. If you create recipe content, that's an angle worth pitching.",[68,367,369],{"id":368},"nasoya-tofu","Nasoya (Tofu)",[56,371],{"link-text":74,"text":75,"to":76},[14,373,374],{},"Shredded tofu recipe content.",[14,376,377,379,380,382,383,385],{},[21,378,84],{}," Plant-based protein, recipe integration\n",[21,381,88],{}," Plant-based/vegan creators, high-protein recipe creators\n",[21,384,92],{}," 4.6% on tracked content",[14,387,388],{},"Plant-based is still growing. If you create content in this space, tofu brands and plant-protein companies are actively looking.",[68,390,392],{"id":391},"avocado-nutrition-center","Avocado Nutrition Center",[56,394],{"link-text":74,"text":75,"to":76},[14,396,397],{},"Yes, this exists. And they work with creators.",[14,399,400,402,403,405,406,408],{},[21,401,84],{}," Recipe content featuring avocados\n",[21,404,88],{}," Recipe creators, health-focused\n",[21,407,92],{}," 3.5% on tracked content",[14,410,411],{},"Industry groups (avocado growers, dairy boards, etc.) have marketing budgets and work with creators. Worth researching.",[56,413],{"link-text":414,"text":415,"to":60},"Search all brands","This article is the shortlist. Search all {{brandsCount}} tracked brands with verified emails.",[56,417],{"link-text":418,"text":419,"to":420},"Start free and generate a pitch","Ready to reach out? Generate your first pitch for free, then unlock unlimited pitches on Creator for $8/mo or $24 lifetime.","/signup",[26,422],{},[29,424,426],{"id":425},"snack-brands","Snack Brands",[68,428,430],{"id":429},"lays","Lay's",[56,432],{"link-text":74,"text":75,"to":76},[14,434,435],{},"New Baked flavors launch. TikTok exclusive 4-pack.",[14,437,438,440,441,443,444,446],{},[21,439,84],{}," Taste test, \"eat with me\" content\n",[21,442,88],{}," Snack/food creators\n",[21,445,92],{}," 2.6% range",[14,448,449],{},"New product launches = creator opportunities. Follow snack brands and watch for announcements.",[68,451,453],{"id":452},"popcorners","PopCorners",[56,455],{"link-text":74,"text":75,"to":76},[14,457,458],{},"The Breaking Bad Super Bowl ad is still paying dividends. Brand awareness is high.",[14,460,461,463,464,466,467,469],{},[21,462,84],{}," Snack content, sometimes referencing the famous ad\n",[21,465,88],{}," Snack reviewers, pop culture crossover\n",[21,468,92],{}," Varied",[26,471],{},[29,473,475],{"id":474},"internationalspecialty","International/Specialty",[68,477,479],{"id":478},"goya-foods","Goya Foods",[56,481],{"link-text":74,"text":75,"to":76},[14,483,484],{},"Consistent presence in food creator space.",[14,486,487,489,490,492,493,469],{},[21,488,84],{}," Recipe content, cultural food content\n",[21,491,88],{}," Hispanic creators, recipe content\n",[21,494,92],{},[68,496,498],{"id":497},"fly-by-jing","Fly By Jing",[56,500],{"link-text":74,"text":75,"to":76},[14,502,503],{},"Sending PR packages to creators. Premium positioning.",[14,505,506,508,509,511,512,514],{},[21,507,84],{}," Unboxing, taste tests\n",[21,510,88],{}," Food enthusiasts, premium/elevated food content\n",[21,513,92],{}," 26%+ on unboxing content (small follower base)",[14,516,517],{},"Premium food brands have smaller creator networks but often pay better rates. If your content is elevated, seek them out.",[26,519],{},[29,521,523],{"id":522},"whats-working-right-now","What's Working Right Now",[14,525,526],{},[21,527,528],{},"Content patterns:",[37,530,531,534,537],{},[40,532,533],{},"Recipe integration > pure product reviews",[40,535,536],{},"Problem-solving (\"no time to cook\") > product features",[40,538,539],{},"Retail discovery (\"found this at Costco\") > direct promotion",[14,541,542],{},[21,543,544],{},"Creator sizes:",[37,546,547,550,553],{},[40,548,549],{},"Large creators (1M+) for brand awareness pushes",[40,551,552],{},"Mid-tier (100K-500K) for sustained campaigns",[40,554,555],{},"Micro (under 50K) for authentic, high-engagement content",[14,557,558],{},[21,559,560],{},"Platforms:",[37,562,563,566],{},[40,564,565],{},"TikTok for reach and discovery",[40,567,568],{},"Instagram for recipe details and longer-form content",[26,570],{},[29,572,574],{"id":573},"methodology","Methodology",[14,576,577,578,581],{},"This report uses CollabFeed's live tracking of Instagram and TikTok sponsored posts from ",[21,579,580],{},"January 2026",". We filtered for \"Food & Beverage\" niche and counted only verified paid partnerships.",[14,583,584,587,588,590,591,594,595,598],{},[21,585,586],{},"Sample size:"," Hundreds of food & beverage partnerships\n",[21,589,560],{}," Instagram, TikTok\n",[21,592,593],{},"Date range:"," January 2026\n",[21,596,597],{},"Data source:"," CollabFeed real-time partnership tracking",[26,600],{},[29,602,604],{"id":603},"whats-coming","What's Coming",[37,606,607,613,619],{},[40,608,609,612],{},[21,610,611],{},"February:"," Super Bowl food content (huge opportunity)",[40,614,615,618],{},[21,616,617],{},"March:"," Spring eating, lighter recipes",[40,620,621,624],{},[21,622,623],{},"April:"," Outdoor entertaining begins",[14,626,627],{},"If you're pitching food brands, the Super Bowl window is NOW. Brands are planning game day content.",[629,630,633,640],"cta-box",{"button-text":631,"footer":632,"to":60},"Browse All Brands","{{brandsCount}} brands with verified emails and real campaign data",[634,635,637],"template",{"v-slot:title":636},"",[14,638,639],{},"Find Brands That Match Your Content",[634,641,642],{"v-slot:description":636},[14,643,644],{},"Search by niche, platform, or creator size. Every brand has real campaign data from tracked paid posts.",[14,646,647],{},[21,648,649],{},"Related posts:",[37,651,652,659],{},[40,653,654],{},[655,656,658],"a",{"href":657},"/blog/top-fashion-brands-hiring-ugc-creators-january-2026","Top Fashion Brands Hiring UGC Creators: January 2026",[40,660,661],{},[655,662,664],{"href":663},"/blog/finding-ugc-creators-for-your-beauty-brand-2026","Finding UGC Creators for Your Beauty Brand: 2026",[26,666],{},[14,668,669],{},[670,671,672,673,679],"em",{},"Data powered by CollabFeed. Track real-time brand partnerships at ",[655,674,678],{"href":675,"rel":676},"https://collabfeed.io",[677],"nofollow","collabfeed.io",".",{"title":636,"searchDepth":681,"depth":681,"links":682},2,[683,684,689,694,699,704,709,713,717,718,719],{"id":31,"depth":681,"text":32},{"id":65,"depth":681,"text":66,"children":685},[686,688],{"id":70,"depth":687,"text":71},3,{"id":105,"depth":687,"text":106},{"id":130,"depth":681,"text":131,"children":690},[691,692,693],{"id":134,"depth":687,"text":135},{"id":157,"depth":687,"text":158},{"id":177,"depth":687,"text":178},{"id":193,"depth":681,"text":194,"children":695},[696,697,698],{"id":197,"depth":687,"text":198},{"id":220,"depth":687,"text":221},{"id":245,"depth":687,"text":246},{"id":272,"depth":681,"text":273,"children":700},[701,702,703],{"id":276,"depth":687,"text":277},{"id":299,"depth":687,"text":300},{"id":319,"depth":687,"text":320},{"id":341,"depth":681,"text":342,"children":705},[706,707,708],{"id":345,"depth":687,"text":346},{"id":368,"depth":687,"text":369},{"id":391,"depth":687,"text":392},{"id":425,"depth":681,"text":426,"children":710},[711,712],{"id":429,"depth":687,"text":430},{"id":452,"depth":687,"text":453},{"id":474,"depth":681,"text":475,"children":714},[715,716],{"id":478,"depth":687,"text":479},{"id":497,"depth":687,"text":498},{"id":522,"depth":681,"text":523},{"id":573,"depth":681,"text":574},{"id":603,"depth":681,"text":604},"We tracked hundreds of verified food partnerships this month. Pizza chains, grocery stores, snack brands - here's who's hiring creators right now.","md",{"date":723,"author":724,"image":725},"2026-01-28","CollabFeed Team","/og.png",true,"/blog/food-brands-hiring-ugc-creators-january-2026",{"title":5,"description":720},{"loc":727},"blog/food-brands-hiring-ugc-creators-january-2026","jFis5D-MLub5C3BIfNv-oDcoHu3g5LXgiRyrRfMNG5c",{"count":733},4064,1782132172736]