[{"data":1,"prerenderedAt":1329},["ShallowReactive",2],{"blog-post-how-much-do-brands-pay-creators-by-niche":3,"brands-count":1327},{"id":4,"title":5,"body":6,"description":1315,"extension":1316,"meta":1317,"navigation":1321,"path":1322,"seo":1323,"sitemap":1324,"stem":1325,"__hash__":1326},"blog/blog/how-much-do-brands-pay-creators-by-niche.md","How Much Do Brands Pay Creators Per Post? Rate Benchmarks by Niche (2026 Data)",{"type":7,"value":8,"toc":1295},"minimark",[9,13,17,26,31,34,39,80,82,86,89,432,435,440,442,446,449,701,704,707,709,713,717,757,764,767,796,802,805,837,840,843,875,878,919,922,955,958,995,999,1142,1144,1148,1154,1163,1169,1175,1185,1187,1191,1197,1203,1209,1215,1221,1223,1227,1230,1246,1251,1281,1283],[10,11,5],"h1",{"id":12},"how-much-do-brands-pay-creators-per-post-rate-benchmarks-by-niche-2026-data",[14,15,16],"p",{},"Short answer: for the creator sizes brands actually book, a single sponsored Instagram Reel benchmarks at roughly $400 to $900 in most niches, and TikTok deals skew toward much larger accounts, so the typical TikTok placement is worth several times more. Tech pays the most per follower and books the biggest accounts. Food & Beverage books the widest range of brands at the lowest per-follower rate. Gaming and Fashion are where creators under 10K followers get booked most often.",[14,18,19,20,25],{},"Those are not reported fees. No brand in our data publishes what it paid, and a paid-partnership label covers gifted and affiliate deals as well as cash. What we can measure is who gets booked: six months of disclosed paid posts across Instagram and TikTok, matched to the creator's real follower count, niche by niche. We then ran those sizes through the same rate model that powers our ",[21,22,24],"a",{"href":23},"/rate-calculator","rate calculator",", brand pages and API. The result is a benchmark for what a creator of the size a niche actually hires should be charging.",[27,28],"inline-cta",{"link-text":29,"text":30,"to":23},"Open the rate calculator","Look up your own handle and get a rate estimate for your platform, niche and format.",[32,33],"hr",{},[35,36,38],"h2",{"id":37},"key-findings","Key findings",[40,41,42,50,56,62,68,74],"ul",{},[43,44,45,49],"li",{},[46,47,48],"strong",{},"The typical paid Instagram deal goes to a 60K to 110K creator in almost every niche."," Beauty, Fashion, Health & Fitness, Entertainment and Lifestyle all center on roughly 60K to 70K. Tech, Food & Beverage, Home & DIY, Travel, Pets and Finance center on 100K to 110K.",[43,51,52,55],{},[46,53,54],{},"TikTok books much bigger accounts than Instagram."," The median TikTok creator landing a paid beauty post has about 408K followers versus 71K on Instagram. In Tech it is 752K versus 109K. If you are under 50K, Instagram is where your paid deals are.",[43,57,58,61],{},[46,59,60],{},"Tech is the highest-paying niche per follower and the hardest to enter small."," Only 2 percent of paid Instagram tech placements went to creators under 10K.",[43,63,64,67],{},[46,65,66],{},"Gaming and Fashion book the most small creators."," 22 percent of gaming placements and 15 percent of fashion placements went to creators under 10K, driven by launch campaigns and ambassador programs that cast dozens of small accounts at once.",[43,69,70,73],{},[46,71,72],{},"Travel is the most mid-size-concentrated niche."," 57 percent of paid Instagram travel placements landed between 50K and 250K followers, and only 3 percent went under 10K.",[43,75,76,79],{},[46,77,78],{},"Food & Beverage has the most hiring brands by a wide margin,"," but it is the niche where the model prices a given follower count lowest. More doors, smaller tickets.",[32,81],{},[35,83,85],{"id":84},"rate-benchmarks-by-niche-instagram","Rate benchmarks by niche (Instagram)",[14,87,88],{},"The table shows who each niche books on Instagram and what a sponsored Reel benchmarks at for that creator. The \"median creator booked\" is the midpoint of all paid placements we matched to a profile in the niche. The benchmark range is the model's estimate at that size, using the niche's typical engagement rate.",[90,91,92,123],"table",{},[93,94,95],"thead",{},[96,97,98,102,105,108,111,114,117,120],"tr",{},[99,100,101],"th",{},"Niche",[99,103,104],{},"Median creator booked",[99,106,107],{},"Under 10K",[99,109,110],{},"250K+",[99,112,113],{},"Benchmark at the median size",[99,115,116],{},"At 10K",[99,118,119],{},"At 50K",[99,121,122],{},"At 100K",[124,125,126,153,176,202,227,252,274,297,322,345,368,389,411],"tbody",{},[96,127,128,132,135,138,141,144,147,150],{},[129,130,131],"td",{},"Beauty",[129,133,134],{},"71K",[129,136,137],{},"9%",[129,139,140],{},"23%",[129,142,143],{},"$424 - $777",[129,145,146],{},"$60 - $110",[129,148,149],{},"$300 - $550",[129,151,152],{},"$600 - $1,100",[96,154,155,158,161,164,167,170,172,174],{},[129,156,157],{},"Fashion",[129,159,160],{},"69K",[129,162,163],{},"12%",[129,165,166],{},"21%",[129,168,169],{},"$417 - $764",[129,171,146],{},[129,173,149],{},[129,175,152],{},[96,177,178,181,184,187,190,193,196,199],{},[129,179,180],{},"Technology",[129,182,183],{},"109K",[129,185,186],{},"2%",[129,188,189],{},"30%",[129,191,192],{},"$882 - $1,616",[129,194,195],{},"$81 - $149",[129,197,198],{},"$405 - $743",[129,200,201],{},"$810 - $1,485",[96,203,204,207,209,212,215,218,221,224],{},[129,205,206],{},"Health & Fitness",[129,208,134],{},[129,210,211],{},"7%",[129,213,214],{},"19%",[129,216,217],{},"$477 - $874",[129,219,220],{},"$68 - $124",[129,222,223],{},"$338 - $619",[129,225,226],{},"$675 - $1,238",[96,228,229,232,235,238,240,243,246,249],{},[129,230,231],{},"Food & Beverage",[129,233,234],{},"108K",[129,236,237],{},"4%",[129,239,189],{},[129,241,242],{},"$486 - $891",[129,244,245],{},"$45 - $83",[129,247,248],{},"$225 - $413",[129,250,251],{},"$450 - $825",[96,253,254,257,260,262,265,268,270,272],{},[129,255,256],{},"Home & DIY",[129,258,259],{},"105K",[129,261,211],{},[129,263,264],{},"24%",[129,266,267],{},"$628 - $1,151",[129,269,146],{},[129,271,149],{},[129,273,152],{},[96,275,276,279,282,285,288,291,293,295],{},[129,277,278],{},"Travel",[129,280,281],{},"101K",[129,283,284],{},"3%",[129,286,287],{},"13%",[129,289,290],{},"$607 - $1,113",[129,292,146],{},[129,294,149],{},[129,296,152],{},[96,298,299,302,305,308,310,313,316,319],{},[129,300,301],{},"Entertainment",[129,303,304],{},"66K",[129,306,307],{},"6%",[129,309,214],{},[129,311,312],{},"$492 - $903",[129,314,315],{},"$75 - $138",[129,317,318],{},"$375 - $688",[129,320,321],{},"$750 - $1,375",[96,323,324,327,330,333,336,339,341,343],{},[129,325,326],{},"Gaming",[129,328,329],{},"38K",[129,331,332],{},"26%",[129,334,335],{},"18%",[129,337,338],{},"$282 - $517",[129,340,315],{},[129,342,318],{},[129,344,321],{},[96,346,347,350,353,356,359,362,364,366],{},[129,348,349],{},"Lifestyle",[129,351,352],{},"62K",[129,354,355],{},"11%",[129,357,358],{},"16%",[129,360,361],{},"$463 - $849",[129,363,315],{},[129,365,318],{},[129,367,321],{},[96,369,370,373,376,378,380,383,385,387],{},[129,371,372],{},"Pets",[129,374,375],{},"104K",[129,377,355],{},[129,379,140],{},[129,381,382],{},"$782 - $1,434",[129,384,315],{},[129,386,318],{},[129,388,321],{},[96,390,391,394,397,399,402,405,407,409],{},[129,392,393],{},"Parenting",[129,395,396],{},"81K",[129,398,307],{},[129,400,401],{},"15%",[129,403,404],{},"$487 - $892",[129,406,146],{},[129,408,149],{},[129,410,152],{},[96,412,413,416,419,421,423,426,428,430],{},[129,414,415],{},"Finance",[129,417,418],{},"103K",[129,420,186],{},[129,422,189],{},[129,424,425],{},"$618 - $1,132",[129,427,146],{},[129,429,149],{},[129,431,152],{},[14,433,434],{},"Two things to read off this table. First, the \"at 10K / 50K / 100K\" columns differ by niche because the model prices tech, fitness and food differently from the general rate, and because niches with higher typical engagement earn a premium. Second, the median column is the real story: the benchmark at the median is what the niche is actually spending per post, because that is the creator it actually books.",[27,436],{"link-text":437,"text":438,"to":439},"Browse {{brandsCount}} brands","See which brands in your niche book creators your size, with verified partnership emails.","/brands",[32,441],{},[35,443,445],{"id":444},"rate-benchmarks-by-niche-tiktok","Rate benchmarks by niche (TikTok)",[14,447,448],{},"TikTok deals in our data go to far larger accounts, so the benchmark at the median is several times the Instagram figure in the same niche. The 10K, 50K and 100K reference points are the useful comparison for most creators.",[90,450,451,471],{},[93,452,453],{},[96,454,455,457,459,461,463,465,467,469],{},[99,456,101],{},[99,458,104],{},[99,460,107],{},[99,462,110],{},[99,464,113],{},[99,466,116],{},[99,468,119],{},[99,470,122],{},[124,472,473,497,519,543,567,591,613,635,656,677],{},[96,474,475,477,480,482,485,488,491,494],{},[129,476,131],{},[129,478,479],{},"408K",[129,481,401],{},[129,483,484],{},"59%",[129,486,487],{},"$2,549 - $5,099",[129,489,490],{},"$63 - $125",[129,492,493],{},"$313 - $625",[129,495,496],{},"$625 - $1,250",[96,498,499,501,504,507,510,513,515,517],{},[129,500,157],{},[129,502,503],{},"159K",[129,505,506],{},"22%",[129,508,509],{},"40%",[129,511,512],{},"$995 - $1,990",[129,514,490],{},[129,516,493],{},[129,518,496],{},[96,520,521,523,526,528,531,534,537,540],{},[129,522,180],{},[129,524,525],{},"752K",[129,527,287],{},[129,529,530],{},"65%",[129,532,533],{},"$6,347 - $12,694",[129,535,536],{},"$84 - $169",[129,538,539],{},"$422 - $844",[129,541,542],{},"$844 - $1,688",[96,544,545,547,550,552,555,558,561,564],{},[129,546,206],{},[129,548,549],{},"139K",[129,551,137],{},[129,553,554],{},"45%",[129,556,557],{},"$782 - $1,565",[129,559,560],{},"$56 - $113",[129,562,563],{},"$281 - $563",[129,565,566],{},"$563 - $1,125",[96,568,569,571,574,576,579,582,585,588],{},[129,570,231],{},[129,572,573],{},"328K",[129,575,287],{},[129,577,578],{},"54%",[129,580,581],{},"$1,539 - $3,078",[129,583,584],{},"$47 - $94",[129,586,587],{},"$234 - $469",[129,589,590],{},"$469 - $938",[96,592,593,595,598,601,604,607,609,611],{},[129,594,256],{},[129,596,597],{},"247K",[129,599,600],{},"27%",[129,602,603],{},"49%",[129,605,606],{},"$1,541 - $3,083",[129,608,490],{},[129,610,493],{},[129,612,496],{},[96,614,615,617,620,623,626,629,631,633],{},[129,616,301],{},[129,618,619],{},"406K",[129,621,622],{},"14%",[129,624,625],{},"60%",[129,627,628],{},"$2,537 - $5,075",[129,630,490],{},[129,632,493],{},[129,634,496],{},[96,636,637,639,642,645,648,650,652,654],{},[129,638,326],{},[129,640,641],{},"100K",[129,643,644],{},"17%",[129,646,647],{},"32%",[129,649,496],{},[129,651,490],{},[129,653,493],{},[129,655,496],{},[96,657,658,660,663,665,668,671,673,675],{},[129,659,349],{},[129,661,662],{},"207K",[129,664,214],{},[129,666,667],{},"46%",[129,669,670],{},"$1,293 - $2,586",[129,672,490],{},[129,674,493],{},[129,676,496],{},[96,678,679,681,684,686,689,692,695,698],{},[129,680,415],{},[129,682,683],{},"859K",[129,685,307],{},[129,687,688],{},"69%",[129,690,691],{},"$4,295 - $8,590",[129,693,694],{},"$50 - $100",[129,696,697],{},"$250 - $500",[129,699,700],{},"$500 - $1,000",[14,702,703],{},"Travel, Pets and Parenting had too few matched TikTok placements in the window to benchmark responsibly, so they are Instagram-only above.",[14,705,706],{},"The under-10K share on TikTok looks generous (Home & DIY 27 percent, Fashion 22 percent) but it is a two-ended distribution: brands either book a nano account for a cheap product-link post or a 500K-plus account for reach, with less in between. The TikTok middle is thin in most niches.",[32,708],{},[35,710,712],{"id":711},"what-each-niche-actually-books","What each niche actually books",[714,715,131],"h3",{"id":716},"beauty",[14,718,719,720,724,725,724,729,733,734,738,739,743,744,724,748,733,752,756],{},"Beauty centers on a 71K Instagram creator with about 4 percent engagement, and a third of placements sit in the 50K to 250K band. Around one in ten goes to a creator under 10K, and those small placements concentrate in a handful of programs: ",[21,721,723],{"href":722},"/brands/charlotte-tilbury","Charlotte Tilbury",", ",[21,726,728],{"href":727},"/brands/neutrogena","Neutrogena",[21,730,732],{"href":731},"/brands/huda-beauty","Huda Beauty"," and ",[21,735,737],{"href":736},"/brands/garnier","Garnier"," booked the most distinct under-10K creators in the window. The busiest beauty buyers over six months were ",[21,740,742],{"href":741},"/brands/l-oreal-paris","L'Oréal Paris",", Neutrogena, Charlotte Tilbury, ",[21,745,747],{"href":746},"/brands/olay","Olay",[21,749,751],{"href":750},"/brands/dove","Dove",[21,753,755],{"href":754},"/brands/maybelline","Maybelline",".",[14,758,759,760,763],{},"Benchmark at the median size: ",[46,761,762],{},"$424 to $777"," per Reel. On TikTok the median beauty placement is a 408K account, which benchmarks at $2,549 to $5,099 per video.",[714,765,157],{"id":766},"fashion",[14,768,769,770,774,775,724,779,724,783,724,787,733,791,795],{},"Fashion looks almost identical to beauty on Instagram (median 69K, 4 percent engagement) once you remove the affiliate marketplaces, which we did: SHEIN, Temu and the stores that sell through them account for the large majority of fashion posts in our data and run code-driven programs that are not fee-shaped. Among the rest, fashion is the friendliest big niche for small creators. ",[21,771,773],{"href":772},"/brands/aerie","Aerie"," booked more distinct under-10K creators than any brand in any niche, with ",[21,776,778],{"href":777},"/brands/windsor","Windsor",[21,780,782],{"href":781},"/brands/fashion-nova","Fashion Nova",[21,784,786],{"href":785},"/brands/wrangler","Wrangler",[21,788,790],{"href":789},"/brands/white-fox-boutique","White Fox Boutique",[21,792,794],{"href":793},"/brands/old-navy","Old Navy"," behind it. Those are ambassador-shaped programs: they recruit at 2K to 10K and pay in product plus codes before they pay in fees.",[14,797,759,798,801],{},[46,799,800],{},"$417 to $764"," per Reel. TikTok fashion books smaller than TikTok beauty (median 159K), benchmarking at $995 to $1,990.",[714,803,180],{"id":804},"technology",[14,806,807,808,811,812,816,817,724,821,724,825,724,829,733,833,756],{},"Tech is the outlier in both directions. It books the largest Instagram creators of any niche (median 109K, and 30 percent of placements above 250K), almost never goes under 10K (2 percent), and the model prices tech content highest per follower. The result is the highest Instagram benchmark at the median: ",[46,809,810],{},"$882 to $1,616"," per Reel. ",[21,813,815],{"href":814},"/brands/adobe","Adobe"," was the busiest tech buyer by a distance, followed by ",[21,818,820],{"href":819},"/brands/samsung","Samsung",[21,822,824],{"href":823},"/brands/amazon","Amazon",[21,826,828],{"href":827},"/brands/higgsfield","Higgsfield",[21,830,832],{"href":831},"/brands/google","Google",[21,834,836],{"href":835},"/brands/at-and-t","AT&T",[14,838,839],{},"On TikTok the median tech placement went to a 752K account, which benchmarks at $6,347 to $12,694. If you are a small tech creator, the realistic route is Instagram and the desk-setup or software-tutorial lane, not launch campaigns.",[714,841,206],{"id":842},"health-fitness",[14,844,845,846,849,850,724,854,733,858,862,863,724,867,733,871,756],{},"Fitness books a 71K Instagram median at the highest typical engagement of the big niches (5 percent), so the benchmark lands above beauty despite a similar size: ",[46,847,848],{},"$477 to $874"," per Reel. 41 percent of placements sit in the 50K to 250K band. Small creators get in through supplement ambassador programs: ",[21,851,853],{"href":852},"/brands/goli-nutrition","Goli Nutrition",[21,855,857],{"href":856},"/brands/oneractive","Oneractive",[21,859,861],{"href":860},"/brands/iherb","iHerb"," booked the most under-10K accounts. The busiest fitness buyers were ",[21,864,866],{"href":865},"/brands/gymshark","Gymshark",[21,868,870],{"href":869},"/brands/cvs-pharmacy","CVS Pharmacy",[21,872,874],{"href":873},"/brands/sure","Sure",[714,876,231],{"id":877},"food-beverage",[14,879,880,881,884,885,733,889,893,894,724,898,724,902,724,906,724,910,733,914,918],{},"Food has more hiring brands than any other niche by a wide margin, and they book a 108K Instagram median, with 30 percent of placements above 250K and only 4 percent under 10K. The model prices food content lowest per follower, so the benchmark at the median is ",[46,882,883],{},"$486 to $891"," per Reel, roughly what beauty pays a creator a third smaller. The under-10K door is regional: coffee chains like ",[21,886,888],{"href":887},"/brands/scooter-s-coffee","Scooter's Coffee",[21,890,892],{"href":891},"/brands/aroma-joe-s","Aroma Joe's"," book local nano accounts. ",[21,895,897],{"href":896},"/brands/lay-s","Lay's",[21,899,901],{"href":900},"/brands/mcdonald-s","McDonald's",[21,903,905],{"href":904},"/brands/doordash","DoorDash",[21,907,909],{"href":908},"/brands/starbucks","Starbucks",[21,911,913],{"href":912},"/brands/hellofresh","HelloFresh",[21,915,917],{"href":916},"/brands/aldi","ALDI"," were the busiest buyers.",[714,920,256],{"id":921},"home-diy",[14,923,924,925,811,928,932,933,724,937,724,941,733,945,949,950,954],{},"Home books big and mid-size: a 105K Instagram median with 45 percent of placements between 50K and 250K, the heaviest mid-band concentration after Travel. Benchmark at the median: ",[46,926,927],{},"$628 to $1,151",[21,929,931],{"href":930},"/brands/wayfair","Wayfair"," alone ran more paid posts than the next several brands combined, followed by ",[21,934,936],{"href":935},"/brands/cricut","Cricut",[21,938,940],{"href":939},"/brands/the-home-depot","The Home Depot",[21,942,944],{"href":943},"/brands/tide","Tide",[21,946,948],{"href":947},"/brands/ninja-kitchen","Ninja Kitchen",". Small creators appear through the \"comment for the product link\" format that ",[21,951,953],{"href":952},"/brands/ninja","Ninja"," and Wayfair run on 5K accounts.",[714,956,278],{"id":957},"travel",[14,959,960,961,811,964,968,969,724,973,724,977,724,981,733,985,989,990,994],{},"Travel is the mid-size niche: 57 percent of paid Instagram placements sit between 50K and 250K, 13 percent go above 250K, and just 3 percent go under 10K. The median creator booked has 101K followers, benchmarking at ",[46,962,963],{},"$607 to $1,113",[21,965,967],{"href":966},"/brands/skyscanner","Skyscanner"," was the steadiest buyer, with ",[21,970,972],{"href":971},"/brands/norwegian-cruise-line","Norwegian Cruise Line",[21,974,976],{"href":975},"/brands/virgin-voyages","Virgin Voyages",[21,978,980],{"href":979},"/brands/klook","Klook",[21,982,984],{"href":983},"/brands/airalo","Airalo",[21,986,988],{"href":987},"/brands/holafly","Holafly"," behind it. Travel content is also the niche where a single deal most often includes the trip itself, so the cash benchmark understates total value. Our ",[21,991,993],{"href":992},"/blog/top-travel-brands-hiring-creators","travel brands report"," covers who is booking right now.",[714,996,998],{"id":997},"entertainment-gaming-lifestyle-pets-parenting-and-finance","Entertainment, Gaming, Lifestyle, Pets, Parenting and Finance",[40,1000,1001,1023,1054,1076,1098,1120],{},[43,1002,1003,1005,1006,1009,1010,724,1014,733,1018,1022],{},[46,1004,301],{}," books a 66K Instagram median (",[46,1007,1008],{},"$492 to $903","), led by ",[21,1011,1013],{"href":1012},"/brands/lego","LEGO",[21,1015,1017],{"href":1016},"/brands/moose-toys","Moose Toys",[21,1019,1021],{"href":1020},"/brands/disney","Disney",". TikTok entertainment runs very large (median 406K) at the highest typical TikTok engagement in the dataset.",[43,1024,1025,1027,1028,1031,1032,733,1036,1040,1041,724,1045,733,1049,1053],{},[46,1026,326],{}," has the smallest Instagram median of any niche (38K, ",[46,1029,1030],{},"$282 to $517",") and the highest under-10K share (26 percent on Instagram), because game launches cast dozens of small accounts at once: ",[21,1033,1035],{"href":1034},"/brands/call-of-duty","Call of Duty",[21,1037,1039],{"href":1038},"/brands/battlefield","Battlefield"," booked the most under-10K creators, with ",[21,1042,1044],{"href":1043},"/brands/atlus","Atlus",[21,1046,1048],{"href":1047},"/brands/electronic-arts","Electronic Arts",[21,1050,1052],{"href":1051},"/brands/ubisoft","Ubisoft"," among the busiest buyers.",[43,1055,1056,1058,1059,1062,1063,724,1067,733,1071,1075],{},[46,1057,349],{}," centers on 62K (",[46,1060,1061],{},"$463 to $849",") with 42 percent of placements in the mid band; ",[21,1064,1066],{"href":1065},"/brands/zola","Zola",[21,1068,1070],{"href":1069},"/brands/evite","Evite",[21,1072,1074],{"href":1073},"/brands/walmart","Walmart"," were among the steadiest buyers.",[43,1077,1078,1080,1081,1084,1085,724,1089,733,1093,1097],{},[46,1079,372],{}," books a 104K Instagram median (",[46,1082,1083],{},"$782 to $1,434","), the highest benchmark after Tech, with half of placements between 50K and 250K. ",[21,1086,1088],{"href":1087},"/brands/the-pet-lab-co","The Pet Lab Co",[21,1090,1092],{"href":1091},"/brands/zesty-paws","Zesty Paws",[21,1094,1096],{"href":1095},"/brands/merrick","Merrick"," led the buying.",[43,1099,1100,1102,1103,1106,1107,724,1111,733,1115,1119],{},[46,1101,393],{}," books an 81K median (",[46,1104,1105],{},"$487 to $892",") and is the most mid-heavy niche after Travel (45 percent in the 50K to 250K band); ",[21,1108,1110],{"href":1109},"/brands/pampers","Pampers",[21,1112,1114],{"href":1113},"/brands/huggies","Huggies",[21,1116,1118],{"href":1117},"/brands/ingenuity","Ingenuity"," were the busiest.",[43,1121,1122,1124,1125,1128,1129,724,1133,733,1137,1141],{},[46,1123,415],{}," books a 103K Instagram median (",[46,1126,1127],{},"$618 to $1,132",") and almost never goes small (2 percent under 10K). On TikTok it is the largest-account niche of all, with a median placement at 859K. ",[21,1130,1132],{"href":1131},"/brands/citi","Citi",[21,1134,1136],{"href":1135},"/brands/american-express","American Express",[21,1138,1140],{"href":1139},"/brands/visa","Visa"," led the window.",[32,1143],{},[35,1145,1147],{"id":1146},"how-to-use-these-numbers","How to use these numbers",[14,1149,1150,1153],{},[46,1151,1152],{},"Price against the creator the brand actually books, not against your own follower count alone."," If a food brand's last ten placements all went to 100K-plus accounts and you have 20K, your pitch competes on a different axis (a regional audience, a format they are missing), and your rate should reflect your size, not theirs. Every brand page on CollabFeed shows the size mix of the creators a brand has worked with, and the pitch generator uses it.",[14,1155,1156,1159,1160,1162],{},[46,1157,1158],{},"Treat the ranges as a floor for a single in-feed post with no extras."," Usage rights, exclusivity, whitelisting, raw-footage delivery and multi-post packages are priced on top. The ",[21,1161,24],{"href":23}," prices formats (Stories, carousels, video series, YouTube integrations) separately for this reason.",[14,1164,1165,1168],{},[46,1166,1167],{},"Expect product-first deals at the small end."," The programs that book under-10K creators most often (Aerie, Charlotte Tilbury, Goli, Call of Duty launch campaigns) are ambassador and launch programs. They are real doors and they lead to paid work, but the first brief is often gifted product plus a code. Ask what the paid tier of the program looks like before you accept the first package.",[14,1170,1171,1174],{},[46,1172,1173],{},"Engagement moves the number almost as much as niche does."," On this model a creator with engagement above roughly 5 percent prices about a quarter higher than one at an average 2 to 5 percent, and a creator below 2 percent prices about a fifth lower. That is why a 50K Lifestyle or Pets creator benchmarks at $375 to $688 in the table while a 50K Beauty creator sits at $300 to $550: those samples run at higher typical engagement. If your engagement is above your niche's typical rate (roughly 4 percent on Instagram, 6 to 8 percent on TikTok), say so in the pitch and price above the midpoint.",[14,1176,1177,1180,1181,756],{},[46,1178,1179],{},"Pay-question searches about specific brands have a consistent answer."," \"How much does YoungLA pay influencers\" is one of the most-searched brand questions we see, and the answer is the same as for most brands in this report: no published rate, a fee set per deal, and most relationships running on commission first. We broke down one example in ",[21,1182,1184],{"href":1183},"/blog/how-youngla-runs-their-creator-program","How YoungLA Runs Their Creator Program",[32,1186],{},[35,1188,1190],{"id":1189},"methodology","Methodology",[14,1192,1193,1196],{},[46,1194,1195],{},"Window:"," 180 days, April 8 to October 5, 2026.",[14,1198,1199,1202],{},[46,1200,1201],{},"Data:"," Instagram and TikTok posts tracked by CollabFeed that carried a paid-partnership disclosure (#ad, #sponsored, or the platform's paid-partnership label), with a brand attribution and a tracked niche. Each post was matched to the creator's follower count in our profile database; unmatched posts were dropped from the size distributions. Posts from affiliate-marketplace programs (SHEIN, Temu, SHEGLAM and the storefront brands that sell through them) were excluded, because their code-driven volume is not fee-shaped and would drag Fashion and Beauty toward nano sizes. The remaining sample is 976 matched beauty posts, 644 fashion, 416 technology, 460 health and fitness, 1,047 food and beverage, 613 home and DIY, 202 travel, and between 84 and 174 for the smaller niches. TikTok benchmarks are shown only where at least 20 matched placements existed.",[14,1204,1205,1208],{},[46,1206,1207],{},"Benchmarks:"," the per-post ranges are CollabFeed's sponsored-post rate model, the same one behind the rate calculator, brand pages and the API. For each niche and platform it was run at the 25th percentile, median and 75th percentile follower count of the matched sample, using the sample's median engagement rate, plus fixed reference points at 10K, 50K and 100K followers. The model starts from per-1,000-follower industry baselines for a single Instagram Reel or TikTok video and adjusts for niche and engagement; it does not include usage rights, exclusivity or multi-deliverable packages.",[14,1210,1211,1214],{},[46,1212,1213],{},"What the numbers are not:"," a paid-partnership label does not prove that money changed hands. Gifted product, affiliate commissions and cash fees all carry the same disclosure, and no brand in this dataset published its fee. Every dollar figure above is a market benchmark for a creator of the size a niche actually books, not a reported payment.",[14,1216,1217,1220],{},[46,1218,1219],{},"Platforms:"," Instagram, TikTok. YouTube is tracked but excluded here because its pricing is view-driven and its sample is smaller.",[32,1222],{},[35,1224,1226],{"id":1225},"whats-next","What's Next",[14,1228,1229],{},"We will rerun these benchmarks quarterly alongside our follower-count data report. Expect the TikTok size gap to be the number to watch: if brands start booking mid-size TikTok accounts the way they do on Instagram, the TikTok benchmarks at the median will fall toward the Instagram ones.",[1231,1232,1234,1241],"cta-box",{"button-text":29,"footer":1233,"to":23},"Free. Look up your handle, pick your niche and format, see brands booking creators your size.",[1235,1236,1238],"template",{"v-slot:title":1237},"",[14,1239,1240],{},"What Should You Charge?",[1235,1242,1243],{"v-slot:description":1237},[14,1244,1245],{},"The same model as this report, run on your own numbers, with the brands in your niche that work with creators your size.",[14,1247,1248],{},[46,1249,1250],{},"Related posts:",[40,1252,1253,1259,1265,1271,1275],{},[43,1254,1255],{},[21,1256,1258],{"href":1257},"/blog/how-many-followers-for-brand-deals","How Many Followers Do You Need to Get Brand Deals? 2026 Data Report",[43,1260,1261],{},[21,1262,1264],{"href":1263},"/blog/brands-hiring-creators-under-10k-followers","Brands Hiring Creators Under 10K Followers",[43,1266,1267],{},[21,1268,1270],{"href":1269},"/blog/brands-hiring-creators-under-5k-followers","Brands Hiring Creators Under 5K Followers",[43,1272,1273],{},[21,1274,1184],{"href":1183},[43,1276,1277],{},[21,1278,1280],{"href":1279},"/blog/how-to-pitch-brands-as-a-creator","How to Pitch Brands as a Creator (Without Getting Ignored)",[32,1282],{},[14,1284,1285],{},[1286,1287,1288,1289,756],"em",{},"Data powered by CollabFeed. Track real-time brand partnerships at ",[21,1290,1294],{"href":1291,"rel":1292},"https://collabfeed.io",[1293],"nofollow","collabfeed.io",{"title":1237,"searchDepth":1296,"depth":1296,"links":1297},2,[1298,1299,1300,1301,1312,1313,1314],{"id":37,"depth":1296,"text":38},{"id":84,"depth":1296,"text":85},{"id":444,"depth":1296,"text":445},{"id":711,"depth":1296,"text":712,"children":1302},[1303,1305,1306,1307,1308,1309,1310,1311],{"id":716,"depth":1304,"text":131},3,{"id":766,"depth":1304,"text":157},{"id":804,"depth":1304,"text":180},{"id":842,"depth":1304,"text":206},{"id":877,"depth":1304,"text":231},{"id":921,"depth":1304,"text":256},{"id":957,"depth":1304,"text":278},{"id":997,"depth":1304,"text":998},{"id":1146,"depth":1296,"text":1147},{"id":1189,"depth":1296,"text":1190},{"id":1225,"depth":1296,"text":1226},"Sponsored-post rate benchmarks for beauty, fashion, tech, fitness, food, travel and more, built from 6 months of tracked paid brand deals: the creator sizes each niche actually books, and what a post at that size is worth on Instagram and TikTok.","md",{"date":1318,"author":1319,"image":1320},"2026-10-05","CollabFeed Team","/og.png",true,"/blog/how-much-do-brands-pay-creators-by-niche",{"title":5,"description":1315},{"loc":1322},"blog/how-much-do-brands-pay-creators-by-niche","rzXFZBHOleTB-cFHCD7FRkyA0MsbRTNp5QXEQnn-2XY",{"count":1328},5973,1791199098874]