Food & Beverage Brands You Should Be Pitching: January 2026

Food content is weird because it crosses so many niches. Are you a food creator? A mom blogger who happens to cook? A fitness account that talks about protein? All of these land brand deals in the food space.

We tracked hundreds of food and beverage partnerships this month. Some surprises, some obvious players, and a few patterns worth knowing about.

Why Food Brands Work With Creators

Most food partnerships aren't about introducing new products. They're about showing how the product fits into real life:

• Making dinner easier for busy parents
• Solving a protein/health goal
• Providing snack options for game day
• Creating recipe content that inspires

The best food creator content doesn't feel like an ad. It feels like a friend sharing something they actually eat.

Big Spenders This Month

Domino's

Multiple partnerships tracked. They're running what looks like a proper creator collective program.

Content Style: Mukbang, family food runs, protein-focused orders, comfort food moments Creator Profile: Food creators, family accounts, anyone who can make pizza look good (everyone) Engagement: Consistently 7-9% range across partnerships

One creator framed their Domino's content as "what we order for the family function." Another went protein-focused ("my protein packed Domino's order"). Same product, completely different angles. That flexibility is why fast food brands love creators.

Pitch angle: Find your angle. Comfort food? Family meal? Post-workout? Domino's is buying all of them.

Kellogg's

Raisin Bran and Frosted Mini Wheats partnerships this month. Health-conscious breakfast content.

Content Style: "Stack your bowl" - base cereal + toppings Creator Profile: Health-focused, parents, morning routine creators Engagement: 5-6% range, solid for CPG

What's interesting: they're not pushing sugar cereal. The messaging is fiber, protein, healthy starts. If you create wellness content, this is a category worth exploring.

Grocery & Retail

H-E-B

Texas grocery chain. Active with food creators.

Content Style: Recipe content using store products, lunch prep, protein-focused meals Creator Profile: Food creators, specifically Texas-based or willing to feature H-E-B products Engagement: 3-4% range

Regional grocery chains are an underrated opportunity. They have marketing budgets, they want local/regional creators, and competition is lower than national brands.

Walmart

Wellness content featuring store runs.

Content Style: Haul-style content, wellness product features Creator Profile: Lifestyle creators, health-focused Engagement: 6%+ on wellness-focused content

Costco (via brands sold there)

Multiple partnerships mentioned Costco as the retail location. Brands like EBEN kombucha specifically called out their Costco availability.

Pitch angle: If you're already doing Costco hauls or shop there regularly, brands sold at Costco want that content.

Beverage Brands

Lipton

Major campaign this month. Gauahar Khan (9.8M followers) partnership in India.

Content Style: Wellness journey, metabolism benefits, daily routine integration Creator Profile: Large lifestyle/wellness creators in India specifically Engagement: 11.24% on tracked content

Green tea positioning is heavy on catechins and metabolism. Health-focused creators have an in here.

EBEN Kombucha

New to Costco. Actively working with creators.

Content Style: "Costco finds you need to try" - discovery framing Creator Profile: Wellness creators, Costco content creators Engagement: Lower engagement (1%) but new brand building awareness

Pitch angle: If you do Costco content or wellness content, new-to-retail brands like EBEN need early adopters.

Isopure (Protein Water)

Now at Target. Partnership push.

Content Style: Post-workout, busy lifestyle, protein goals Creator Profile: Fitness creators, Target shoppers Engagement: 3.7% on tracked content

Restaurant & Fast Food

Miami Grill

Game day giveaway campaign. Wings content.

Content Style: Game day food, giveaways Creator Profile: Local creators, sports fans, family food content Engagement: 6.7% with giveaway mechanic

Local/regional restaurant chains run creator campaigns too. If there's a chain near you that you actually like, reach out. They're often more responsive than national brands.

Wendy's

We tracked a jingle-style TikTok that hit 22K views. Creative content wins.

Content Style: Humor, creative takes on ordering Creator Profile: Comedy creators, anyone who can make ordering food entertaining Engagement: 7.44% on tracked content

Noodles & Company

Limited time menu push (Steak Stroganoff).

Content Style: Dramatic storytelling? One partnership told a whole story about a cave-diving accident leading to a hospital room leading to... pasta. The commitment to the bit is admirable. Creator Profile: Storyteller creators, comedy food content Engagement: Unknown but clearly going for reach over conversion

Health & Wellness Food

Stonyfield (Organic Dairy)

Partnered with Feel Good Foodie (2.1M followers) on viral recipe content.

Content Style: 2-ingredient recipes (viral Japanese cheesecake with yogurt and cookies) Creator Profile: Recipe creators, health-focused food content Engagement: 1.6% but 680K+ views

The viral recipe angle is powerful. Stonyfield positions their yogurt as an ingredient, not just a snack. If you create recipe content, that's an angle worth pitching.

Nasoya (Tofu)

Shredded tofu recipe content.

Content Style: Plant-based protein, recipe integration Creator Profile: Plant-based/vegan creators, high-protein recipe creators Engagement: 4.6% on tracked content

Plant-based is still growing. If you create content in this space, tofu brands and plant-protein companies are actively looking.

Avocado Nutrition Center

Yes, this exists. And they work with creators.

Content Style: Recipe content featuring avocados Creator Profile: Recipe creators, health-focused Engagement: 3.5% on tracked content

Industry groups (avocado growers, dairy boards, etc.) have marketing budgets and work with creators. Worth researching.

Snack Brands

Lay's

New Baked flavors launch. TikTok exclusive 4-pack.

Content Style: Taste test, "eat with me" content Creator Profile: Snack/food creators Engagement: 2.6% range

New product launches = creator opportunities. Follow snack brands and watch for announcements.

PopCorners

The Breaking Bad Super Bowl ad is still paying dividends. Brand awareness is high.

Content Style: Snack content, sometimes referencing the famous ad Creator Profile: Snack reviewers, pop culture crossover Engagement: Varied

International/Specialty

Goya Foods

Consistent presence in food creator space.

Content Style: Recipe content, cultural food content Creator Profile: Hispanic creators, recipe content Engagement: Varied

Fly By Jing

Sending PR packages to creators. Premium positioning.

Content Style: Unboxing, taste tests Creator Profile: Food enthusiasts, premium/elevated food content Engagement: 26%+ on unboxing content (small follower base)

Premium food brands have smaller creator networks but often pay better rates. If your content is elevated, seek them out.

What's Working Right Now

Content patterns:

• Recipe integration > pure product reviews
• Problem-solving ("no time to cook") > product features
• Retail discovery ("found this at Costco") > direct promotion

Creator sizes:

• Large creators (1M+) for brand awareness pushes
• Mid-tier (100K-500K) for sustained campaigns
• Micro (under 50K) for authentic, high-engagement content

Platforms:

• TikTok for reach and discovery
• Instagram for recipe details and longer-form content

Methodology

This report uses CollabFeed's live tracking of Instagram and TikTok sponsored posts from January 2026. We filtered for "Food & Beverage" niche and counted only verified paid partnerships.

Sample size: Hundreds of food & beverage partnerships Platforms: Instagram, TikTok Date range: January 2026 Data source: CollabFeed real-time partnership tracking

What's Coming

• February: Super Bowl food content (huge opportunity)
• March: Spring eating, lighter recipes
• April: Outdoor entertaining begins

If you're pitching food brands, the Super Bowl window is NOW. Brands are planning game day content.

Related posts:

• Top Fashion Brands Hiring UGC Creators: January 2026
• Finding UGC Creators for Your Beauty Brand: 2026

Data powered by CollabFeed. Track real-time brand partnerships at collabfeed.io.