Top 50 Beauty Brands Hiring UGC Creators in November 2025

November is the Super Bowl of e-commerce. As brands scrambled for Black Friday and Cyber Monday attention, ad spend on Instagram and TikTok hit an all-time high for the year.

Our data detected a massive surge in paid partnerships, with 50 key beauty brands dominating the feed. While everyone else was running generic sales ads, these brands were hiring creators to drive authentic engagement.

We analyzed the data to bring you the top spenders of November 2025. If you are planning your Q1 pitches, these are the brands with the biggest budgets right now.

The Top 11 Leaders (November 2025)

Based on verified deal volume during the holiday rush, here are the brands that dominated the feed.

1. SHEGLAM

• Rank: #1 Most Active Brand
• Strategy: SHEGLAM crushed the competition by focusing on "Full Face" challenges and Black Friday-specific hauls.
• Top Hook: Creators heavily promoted the viral mascara and "2-in-1 Styling Treatment," often using the hook "Tried, tested, and obsessed" to drive massive views on Instagram Reels.

2. Garnier

• Rank: #2
• Strategy: While others pushed heavy makeup, Garnier pivoted to "Skin Prep." Their campaigns focused on SPF and hydration as the base for holiday makeup, teaching users that "Skin prep MAKES or BREAKS our base."

3. SHEIN

• Rank: #3
• Strategy: SHEIN (tracking beauty & accessories) utilized a massive "Search Code" strategy. Almost every creator was given a unique 5-digit code (e.g., Search "H6GRN"), allowing the brand to track exact ROI from thousands of micro-influencers simultaneously.

4. Maybelline

• Rank: #4
• Activity: Consistently one of the highest volume spenders, focusing heavily on high-glam holiday looks and long-wear products for party season.

5. Olay

• Rank: #5
• Activity: A strong push for anti-aging and hydration products, targeting an older demographic than SHEGLAM with "Science-Backed" messaging.

6. Lush

• Rank: #6
• Activity: Heavily active in November promoting their limited-edition holiday bath bombs and gift sets. A massive seasonal spike for this brand.

7. Charlotte Tilbury

• Rank: #7
• Activity: Driving "Gift Guide" content and their viral "Pillow Talk" sets. This brand focuses on "Luxury Gifting" positioning.

8. Avon

• Rank: #8
• Activity: Continuing their digital resurgence by partnering with diverse micro-creators to modernize the brand image.

9. Vaseline

• Rank: #9
• Strategy: The campaign centered on the "Gluta-Hya" product line, positioning it as a "shortcut to glowing skin."
• Insight: Influencers specifically highlighted sales events (like the "Pink Friday Sale") to drive immediate conversions.

10. L'Oréal Paris

• Rank: #10
• Strategy: Focused on "Day in the Life" vlogs and routine integration, subtly placing products like the Elnett Hairspray into "Cosy Fall" narratives rather than hard-selling.

11. Cetaphil

• Rank: #11
• Strategy: They leaned into authenticity with "Get Unready With Me" (GURWM) routines.
• Top Hook: Many creators used nostalgia marketing, mentioning how Cetaphil was the brand that "worked for my skin in middle school," building long-term trust with Gen Z.

Analysis: The "Holiday Hangover" Opportunity

You might think, "November is over, I missed it." Wrong.

The brands that spent big in November (like SHEGLAM and Cetaphil) are now pivoting to "New Year, New Me" campaigns for January. The brands on this list have proven they have an active influencer budget. They are the safest bets to pitch right now because their wallets are already open.

The Full 50-Brand Roster

We couldn't fit all 50 brands in this post, but you can browse the full list on CollabFeed, including their hiring trends, ad examples, and engagement rates.