Top Pets Brands Hiring Creators: April 2026

Pet creator content is one of the most consistent performer categories on social media - animals get engagement that most lifestyle content can't touch. But most pet creators only think to pitch pet food brands. The actual brand landscape is much broader: DNA testing, dog daycare, premium nutrition, grooming tools, and smart litter tech are all actively spending on creator partnerships. And the brands doing the most interesting content aren't always the biggest names.

We tracked verified paid partnerships across Instagram and TikTok in the Pets niche. These brands are spending on creator content right now.

Why These Brands Matter

Every brand below has verified paid partnerships we tracked in real-time. The pet niche is unusual because brand loyalty is extremely high - pet owners who find a food, supplement, or product they trust tend to stick with it for years. Creator recommendations carry weight here in a way that drives real conversions, which is why brands keep reinvesting in creator content.

Featured Brands This Month

PetSmart

PetSmart runs creator campaigns across a wide range of creator sizes - high-reach accounts for brand visibility and mid-size accounts for conversion-focused content. lizzie.bear (573K followers) is one of their most consistent creator partners, with one post hitting 299K views. The content varies by campaign: in-store hauls, product reveals, grooming content. They've also activated creators with 10M+ followers for broader brand reach campaigns.

• Content Style: In-store shopping content, product hauls, pet care and grooming using PetSmart products. The retail format - here's what I got, here's what I thought - performs consistently for them.
• Creator Profile: Pet lifestyle creators, dog and cat content creators, family creators whose pets are a regular part of their content. They work across follower sizes.
• Pitch angle: Pitch around a specific product category at PetSmart that fits your pet's needs. "My dog is a large breed and I create content around managing his size - I want to showcase PetSmart's large breed nutrition and supplies" is more compelling than a general "I love PetSmart" pitch. Connect a real pet situation to a product solution.
• Verified partnership email: Unlock on CollabFeed

The Pet Lab Co

The Pet Lab Co runs a more consistent creator program than almost any pet food brand in our data. The focus is their supplement line - probiotic chews, joint supplements, calming chews - and the creators they hire tend to have audiences built around pet ownership rather than pet entertainment. Multiple campaigns across the tracked period with mid-size accounts: alltheprettys (58K followers), werethewolffs (48K), madissonstickel (39K). All running the same supplement content angle.

• Content Style: Before/after stories about pet health, "my dog struggled with issue and this helped" content, routine-based content showing daily supplement use. The emotional investment people have in their pet's health makes this category convert well.
• Creator Profile: Mid-size pet lifestyle creators who can speak to specific pet health challenges. Creators with audiences of committed pet owners rather than casual pet fans. Dog content specifically - their supplement range focuses on dogs.
• Pitch angle: Lead with a specific health challenge your dog has or had. "My dog has joint issues and I've documented his health journey for my audience - I want to feature Pet Lab's joint supplement as part of that" is a genuine, personal pitch that stands out from generic supplement pitches.
• Verified partnership email: Unlock on CollabFeed

Embark Vet

Dog DNA testing is one of the most naturally shareable pet content categories - the results reveal is inherently engaging, the information is genuinely interesting, and audiences who don't own the dog still want to watch. Embark ran campaigns across different creator sizes in the tracked period, with results ranging from 59K to 77K views. The content almost writes itself: you order the kit, you wait, you reveal the results.

• Content Style: DNA test reveal content - "I finally found out what breed my dog is" format. Before-reveal speculation content, breed-specific reaction content, connecting the results to your dog's personality and behaviors. Multi-part content (the wait, the results, the follow-up) also performs well.
• Creator Profile: Dog owners with mixed-breed dogs who have built audiences around their pet's personality. Any pet creator whose followers follow them because of their specific dog's character - the DNA reveal adds a new dimension to that relationship.
• Pitch angle: Pitch the reveal as a content series, not a single post. "I'll create the anticipation post, the reveal, and a follow-up about what the results mean for his health care" gives Embark three pieces of content from one partnership and shows you understand how to maximize the story.
• Verified partnership email: Unlock on CollabFeed

Dogtopia

Dogtopia is a dog daycare brand most creators haven't considered pitching. A campaign with lisamichelleblog (105K followers) hit 142K views - a result that outperformed many pet food brand campaigns in the same period. The content angle is "my dog is thriving," not "here's a service I use." The dog's reaction at pickup is the content.

• Content Style: Drop-off and pickup content, webcam footage of dogs playing (Dogtopia has live cams), "my dog comes home exhausted in the best way" content. Social proof from the dog's reaction is the content - a tired, happy dog at the end of a day tells the story better than any scripted pitch.
• Creator Profile: Urban and suburban dog owners who balance work and dog ownership. Creators who talk about dog lifestyle and what it actually looks like day-to-day. The pitch works especially well for creators who have talked about dog separation anxiety or finding reliable care.
• Pitch angle: Frame it around the specific challenge Dogtopia solves for you. "I work from home and my dog goes to Dogtopia twice a week so he gets proper socialization" is a relatable pitch. If you have a high-energy or anxious dog, the transformation content is particularly strong. Check if there's a Dogtopia near you before pitching.
• Verified partnership email: Unlock on CollabFeed

Hill's Science Diet

Hill's Science Diet positions as the vet-recommended premium food option and their creator content reflects that: the tone is educational and trustworthy rather than entertainment-first. angieandruby (136K followers) ran multiple campaigns with them across the tracked period. The brand specifically wants creators who can speak to pet health and nutrition with some credibility - not just cute dog content.

• Content Style: Nutrition education, vet recommendation angles, "why I switched my dog to this food" content, breed or life-stage specific feeding content (puppy, senior, large breed). The science and vet endorsement angle is always present.
• Creator Profile: Pet health and wellness creators, creators who have had pets with health challenges, mid-size pet creators who have built credibility around pet care rather than pet entertainment.
• Pitch angle: Show you can speak to pet nutrition with authority. "My vet recommended Hill's for my dog's sensitive stomach and I want to share that journey" is the type of pitch that resonates. Any creator who has had a pet health experience that a food switch helped is well-positioned to pitch this brand.
• Verified partnership email: Unlock on CollabFeed

Edgard & Cooper

Edgard & Cooper is a natural and organic pet food brand with strong European market presence - the premium alternative for pet owners who read ingredient labels and care about sourcing. bradythecorgi (570K followers) ran a campaign that hit 66K views. Their creator content is about what the ingredients mean for your pet, not about the brand itself.

• Content Style: Premium pet food reveals, ingredient-focused content, "what I actually feed my dog" transparency content. The brand's natural positioning means content showing the product alongside a healthy, thriving pet performs better than standard unboxing content.
• Creator Profile: Health-conscious pet owners, creators in the natural lifestyle or wellness space who have pets, premium pet content creators who have built audiences around intentional pet care. European pet creators have an advantage given where the brand has most market presence.
• Pitch angle: Lead with your values alignment. "I feed my dog a natural diet and create content for other owners who think the same way" is stronger than a generic food review pitch. Reference a specific ingredient or sourcing fact from their range that matters to you.
• Verified partnership email: Unlock on CollabFeed

Whisker

Whisker makes the Litter-Robot - an automated self-cleaning litter box - and their creator content has a consistent hook: you don't have to scoop anymore. That's a genuine quality-of-life change for cat owners, and the demonstration content makes it visible. The automated cleaning cycle is watchable in a way that a bag of food being poured is not. grim.stagram (551K followers) ran a campaign that hit 35K views.

• Content Style: The reveal of the automated cleaning cycle, "life before and after Litter-Robot" content, cat reaction content, "I didn't believe this worked but..." format. The product does something tangible and visible which makes the demonstration content easy to produce.
• Creator Profile: Cat creators, multi-cat household creators, lifestyle creators who have cats and have ever complained about litter box maintenance. The problem they solve is universal for cat owners.
• Pitch angle: Lead with the problem. "I have two cats and litter box maintenance is the part of cat ownership my audience constantly asks me about - I want to show what a real before/after looks like with Litter-Robot" is a direct pitch around a genuine pain point. If you've complained about litter boxes on your feed, reference that.
• Verified partnership email: Unlock on CollabFeed

What's Trending Right Now

Pet supplements are the fastest-growing creator partnership category in this niche. The Pet Lab Co is running more consistent creator campaigns than any pet food brand. Pet health content - especially joint, gut, and anxiety supplements - converts well because pet owners are motivated buyers when it comes to their pet's wellbeing.

DNA testing is a natural content goldmine. Embark Vet content performs because the reveal mechanic is inherently watchable. Any mixed-breed dog creator who hasn't done a DNA reveal is sitting on an easy partnership opportunity.

Services are underrated. Dogtopia's 142K views from a 105K creator shows that pet services - daycare, training, grooming - can outperform product brands. If you live near a pet service brand and use them, that's a pitch most creators aren't making.

Cat content is underserved. Most of the pet creator ecosystem is dog-focused. Cat brands like Whisker are actively spending on creator content but have fewer creators to choose from. Cat creators have more negotiating power per follower than their dog counterparts.

Methodology

This report uses CollabFeed's tracking of Instagram and TikTok sponsored posts in the Pets niche. We tracked verified paid partnerships (posts containing #ad, #sponsored, or platform-disclosed partnerships).

Platforms: Instagram, TikTok Data source: CollabFeed real-time partnership tracking

All brands listed have verified paid partnerships we tracked. These are brands actively spending on creator content.

What's Next

We'll keep tracking pet brand partnerships and publish updated reports. Spring brings outdoor content for active pet creators and summer prep campaigns around flea, tick, and heat-related pet care products.

Related posts:

• Top Health & Fitness Brands Hiring Creators: March 2026
• Top Food & Beverage Brands Hiring Creators: March 2026
• How to Pitch Brands as a Creator (Without Getting Ignored)

Data powered by CollabFeed. Track real-time brand partnerships at collabfeed.io.