Amazon – Paid Partnerships & UGC Ads
Amazon has 63 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (40%), Technology (22%), Lifestyle (11%). They've worked with 54 unique creators, averaging 6.11% engagement.
63
Partnerships
54
Unique Creators
6.1%
Avg Engagement
11
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Apr 4, 2026, 11:00 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Technology / E-commerce | 23.2K | 642 | Apr 4, 2026 | ||||||
Fashion / Bags | 913.7K | 18.1K | Apr 1, 2026 | ||||||
Technology / E-commerce | 731.1K | 2.3K | Mar 27, 2026 | ||||||
Fashion / Spring Sale Picks | 21.5K | 621 | Mar 27, 2026 | ||||||
Home & DIY / Tote Bags | 19K | 637 | Mar 22, 2026 | ||||||
Entertainment / Toys & Merchandise | 17.6K | 605 | Mar 20, 2026 | ||||||
Fashion / Ethnic Wear | 53.8K | 2.9K | Mar 19, 2026 | ||||||
Fashion / Clothing | 93.2K | 4.3K | Mar 18, 2026 | ||||||
Beauty / Skincare | 461.5K | 34.7K | Mar 15, 2026 | ||||||
| TikTok | Finance / Advertising | 410 | 33 | Mar 10, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 63 tracked partnerships.
Engagement vs Niche
4% below niche average
Niche avg: 11%
Amazon's Content Niches
Fashion (40%)Technology (22%)Lifestyle (11%)
More Fashion brands
Recent Creator Partnerships
- @rishiudapurkar·Technology·Apr 2026
- @piyali_toshniwal·Fashion·Apr 2026
- @jade.smiith·Technology·Mar 2026
- @joleemcleod·Fashion·Mar 2026
- @ashley.robison·Home & DIY·Mar 2026
Platform Distribution
Amazon runs creator campaigns on Instagram (61 posts) and TikTok (2 posts).
FAQ
Does Amazon work with influencers?
Yes. CollabFeed has tracked 63 paid partnership posts for Amazon.
What niche creators does Amazon usually hire?
Amazon is most often associated with Fashion creators based on tracked campaign distribution.
Which platform is most important for Amazon's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.