Amazon has 82 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (38%), Technology (22%), Lifestyle (16%). They've worked with 64 unique creators, averaging 6.06% engagement.
Based on CollabFeed partnership data
Estimate based on the creator sizes, platform mix, and market rates Amazon tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
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Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Fashion / Online Retail | 86.3K | 966 | Jul 4, 2026 | ||||||
Technology / E-commerce | 46.3K | 350 | Jul 3, 2026 | ||||||
Fashion / Fashion Sale | 84.4K | 456 | Jul 2, 2026 | ||||||
Home & DIY / Kitchen | 377.2K | 3.1K | Jun 25, 2026 | ||||||
| TikTok | Fashion / Luxury Fashion | 84.6K | 4.9K | Jun 24, 2026 | |||||
| TikTok | Technology / E-commerce | 14.1K | 542 | Jun 24, 2026 | |||||
Technology / E-commerce | 91.5K | 2K | Jun 23, 2026 | ||||||
Food & Beverage / Grocery Delivery | 12.9K | 368 | Jun 9, 2026 | ||||||
| TikTok | Technology / Advertising | 1.8K | 64 | Jun 4, 2026 | |||||
Fashion / Apparel | 31.5K | 501 | May 19, 2026 |
Benchmarks based on publicly detected sponsored posts.
Based on 82 tracked partnerships.
Amazon runs creator campaigns on Instagram (70 posts) and TikTok (12 posts).
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Yes. CollabFeed has tracked 82 paid partnership posts for Amazon.
Amazon actively runs paid creator collaborations. CollabFeed has tracked 82 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
CollabFeed has a verified partnership contact for Amazon. Members can view the full partnership email and any fallback contacts in the contact section above.
Exact fees are not public, but based on the creator sizes and engagement Amazon typically works with, CollabFeed estimates roughly $3,702 to $6,865 per sponsored post. See the full per-post and monthly spend estimate on this page.
Amazon is most often associated with Fashion creators based on tracked campaign distribution.
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Jul 2026.