Amazon – Paid Partnerships & UGC Ads

Amazon has 74 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (39%), Technology (19%), Lifestyle (18%). They've worked with 57 unique creators, averaging 6.47% engagement.

74
Partnerships
57
Unique Creators
6.5%
Avg Engagement
7
Campaigns (30d)

Estimated Monthly Creator Spend

$5,145 – $9,520/month

Based on CollabFeed partnership data

Estimated rate for this brand

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated May 19, 2026, 8:01 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Fashion / Apparel
28K452May 19, 2026
TikTok
Lifestyle / E-commerce
13.2K1.3KMay 11, 2026
TikTok
Lifestyle / E-commerce
12.6K1KMay 11, 2026
TikTok
Lifestyle / E-commerce
4.7K593May 11, 2026
TikTok
Lifestyle / E-commerce
10.9K1.5KMay 11, 2026
TikTok
Lifestyle / E-commerce
10K1.3KMay 11, 2026
TikTok
Lifestyle / E-commerce
7.2K998May 11, 2026
Instagram
Fashion / Accessories
28.8K427Apr 17, 2026
Instagram
Fashion / Footwear
85.1K3.4KApr 15, 2026
TikTok
Home & DIY / Cleaning Gadgets
7443Apr 14, 2026

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 74 tracked partnerships.

Engagement vs Niche
4% below niche average
Niche avg: 10%

Amazon's Content Niches

Fashion (39%)Technology (19%)Lifestyle (18%)

More Fashion brands

Recent Creator Partnerships

Platform Distribution

Amazon runs creator campaigns on Instagram (65 posts) and TikTok (9 posts).

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FAQ

Does Amazon work with influencers?

Yes. CollabFeed has tracked 74 paid partnership posts for Amazon.

What niche creators does Amazon usually hire?

Amazon is most often associated with Fashion creators based on tracked campaign distribution.

Which platform is most important for Amazon's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.