Amazon has 74 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (39%), Technology (19%), Lifestyle (18%). They've worked with 57 unique creators, averaging 6.47% engagement.
Based on CollabFeed partnership data
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Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Fashion / Apparel | 28K | 452 | May 19, 2026 | ||||||
| TikTok | Lifestyle / E-commerce | 13.2K | 1.3K | May 11, 2026 | |||||
| TikTok | Lifestyle / E-commerce | 12.6K | 1K | May 11, 2026 | |||||
| TikTok | Lifestyle / E-commerce | 4.7K | 593 | May 11, 2026 | |||||
| TikTok | Lifestyle / E-commerce | 10.9K | 1.5K | May 11, 2026 | |||||
| TikTok | Lifestyle / E-commerce | 10K | 1.3K | May 11, 2026 | |||||
| TikTok | Lifestyle / E-commerce | 7.2K | 998 | May 11, 2026 | |||||
Fashion / Accessories | 28.8K | 427 | Apr 17, 2026 | ||||||
Fashion / Footwear | 85.1K | 3.4K | Apr 15, 2026 | ||||||
| TikTok | Home & DIY / Cleaning Gadgets | 744 | 3 | Apr 14, 2026 |
Benchmarks based on publicly detected sponsored posts.
Based on 74 tracked partnerships.
Amazon runs creator campaigns on Instagram (65 posts) and TikTok (9 posts).
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Yes. CollabFeed has tracked 74 paid partnership posts for Amazon.
Amazon is most often associated with Fashion creators based on tracked campaign distribution.
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.