Cricut – Paid Partnerships & UGC Ads
Cricut has 8 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (100%). They've worked with 8 unique creators, averaging 4.32% engagement.
8
Partnerships
8
Unique Creators
4.3%
Avg Engagement
2
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Feb 28, 2026, 8:01 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Crafting Tools | 35.4K | 390 | Feb 27, 2026 | ||||||
Home & DIY / Crafting Machines | 22.7K | 414 | Feb 27, 2026 | ||||||
Home & DIY / Crafting | 62.7K | 2.1K | Dec 16, 2025 | ||||||
Home & DIY / Crafting Tools | 35.1K | 2.3K | Dec 9, 2025 | ||||||
Home & DIY / Crafting Machine | 107.9K | 1.5K | Dec 5, 2025 | ||||||
Home & DIY / Crafting Machine | 18.5K | 455 | Nov 27, 2025 | ||||||
| TikTok | Home & DIY / Crafting Machines | 4.9M | 30.3K | Nov 23, 2025 | |||||
Home & DIY / Crafting Tools | 93.5K | 6.6K | Nov 20, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 8 tracked partnerships.
Engagement vs Niche
5% below niche average
Niche avg: 9%
Cricut's Content Niches
Home & DIY (100%)
More Home & DIY brands
Recent Creator Partnerships
- @morganzuhmakes·Home & DIY·Feb 2026
- @sweetredpoppy·Home & DIY·Feb 2026
- @steffy·Home & DIY·Dec 2025
- @lalanyajade·Home & DIY·Dec 2025
- @itshannahcook_·Home & DIY·Dec 2025
Platform Distribution
Cricut runs creator campaigns on Instagram (7 posts) and TikTok (1 posts).
FAQ
Does Cricut work with influencers?
Yes. CollabFeed has tracked 8 paid partnership posts for Cricut.
What niche creators does Cricut usually hire?
Cricut is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for Cricut's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.