Cricut – Paid Partnerships & UGC Ads
Cricut has 11 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (100%). They've worked with 10 unique creators, averaging 5.77% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Crafting Tools | 32.9K | 1.6K | May 6, 2026 | ||||||
Home & DIY / Crafting Tools | 75.5K | 3K | May 5, 2026 | ||||||
| TikTok | Home & DIY / Crafting | 2.5M | 355.9K | Apr 28, 2026 | |||||
Home & DIY / Crafting Tools | 32.7K | 2K | Apr 2, 2026 | ||||||
Home & DIY / Crafting Tools | 35.4K | 390 | Feb 27, 2026 | ||||||
Home & DIY / Crafting Machines | 22.7K | 414 | Feb 27, 2026 | ||||||
Home & DIY / Crafting | 62.7K | 2.1K | Dec 16, 2025 | ||||||
Home & DIY / Crafting Tools | 35.1K | 2.3K | Dec 9, 2025 | ||||||
Home & DIY / Crafting Machine | 107.9K | 1.5K | Dec 5, 2025 | ||||||
Home & DIY / Crafting Machine | 18.5K | 455 | Nov 27, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 11 tracked partnerships.
Cricut's Content Niches
More Home & DIY brands
Recent Creator Partnerships
- @lalanyajade·Home & DIY·May 2026
- @taybeepboop·Home & DIY·May 2026
- @serenaneel·Home & DIY·Apr 2026
- @karinabbingham·Home & DIY·Apr 2026
- @morganzuhmakes·Home & DIY·Feb 2026
Platform Distribution
Cricut runs creator campaigns on Instagram (10 posts) and TikTok (1 posts).
FAQ
Does Cricut work with influencers?
Yes. CollabFeed has tracked 11 paid partnership posts for Cricut.
What niche creators does Cricut usually hire?
Cricut is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for Cricut's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.