H&M – Paid Partnerships & UGC Ads
H&M has 22 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (95%), Beauty (5%). They've worked with 21 unique creators, averaging 6.43% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Fashion / Clothing | 11.1M | 854.9K | May 9, 2026 | |||||
| TikTok | Fashion / Apparel | 1.2M | 136.8K | May 8, 2026 | |||||
Fashion / Clothing | 19.6K | 602 | May 7, 2026 | ||||||
| TikTok | Fashion / Clothing | 215.1K | 1.6K | Apr 22, 2026 | |||||
Fashion / Kids Fashion | 59.7K | 1.2K | Apr 22, 2026 | ||||||
Fashion / Denim | 104.2K | Likes hidden | Apr 2, 2026 | ||||||
| TikTok | Fashion / Clothing | 541.3K | 39.8K | Apr 1, 2026 | |||||
| TikTok | Fashion / Clothing | 4.6M | 77.1K | Mar 31, 2026 | |||||
| TikTok | Fashion / Clothing | 9.5M | 106.1K | Mar 20, 2026 | |||||
| TikTok | Fashion / Denim | 4.6K | 613 | Mar 16, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 22 tracked partnerships.
H&M's Content Niches
More Fashion brands
Recent Creator Partnerships
- @artthuroficial_·Fashion·May 2026
- @rigbylokaporradeira·Fashion·May 2026
- @bystriievska·Fashion·May 2026
- @oliviagcoutts·Fashion·Apr 2026
- @sunnyysideup·Fashion·Apr 2026
Platform Distribution
H&M runs creator campaigns on Instagram (11 posts) and TikTok (11 posts).
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FAQ
Does H&M work with influencers?
Yes. CollabFeed has tracked 22 paid partnership posts for H&M.
What niche creators does H&M usually hire?
H&M is most often associated with Fashion creators based on tracked campaign distribution.
Which platform is most important for H&M's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.