H&M – Paid Partnerships & UGC Ads
H&M has 26 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (100%). They've worked with 25 unique creators, achieving an average engagement rate of 7.15%.
26
Partnerships
25
Unique Creators
7.1%
Avg Engagement
Moderate
Hiring Activity
H&M's Content Niches
Fashion (100%)
Recent Creator Partnerships
- @wolfiecindy·Fashion·Feb 2026
- @lizagacko·Fashion·Feb 2026
- @dilekpacacioglu·Fashion·Jan 2026
- @leahbroger·Fashion·Jan 2026
- @billlnai·Fashion·Dec 2025
Platform Distribution
H&M runs creator campaigns on Instagram (5 posts) and TikTok (21 posts).
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Feb 15, 2026, 6:01 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Fashion / Casual Wear | 228.4K | 21.9K | Feb 12, 2026 | |||||
Fashion / Apparel | 62.9K | 830 | Feb 8, 2026 | ||||||
Fashion / Jeans | 79.9K | 1.2K | Jan 14, 2026 | ||||||
Fashion / Athleisure | 16.7K | 465 | Jan 7, 2026 | ||||||
| TikTok | Fashion / Clothing | 67.5K | 7.7K | Dec 22, 2025 | |||||
Fashion / Activewear | 8.6K | Likes hidden | Dec 18, 2025 | ||||||
| TikTok | Fashion / Winter Apparel | 1.5K | 164 | Dec 15, 2025 | |||||
| TikTok | Fashion / Winter Wear | 253.7K | 18K | Dec 12, 2025 | |||||
| TikTok | Fashion / Winter Outfits | 3K | 149 | Dec 9, 2025 | |||||
| TikTok | Fashion / Clothing | 596.6K | 52K | Dec 8, 2025 |
