H&M – Paid Partnerships & UGC Ads
H&M has 15 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (93%), Beauty (7%). They've worked with 14 unique creators, averaging 7.81% engagement.
15
Partnerships
14
Unique Creators
7.8%
Avg Engagement
4
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Apr 5, 2026, 2:00 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Fashion / Denim | 104.2K | Likes hidden | Apr 2, 2026 | ||||||
| TikTok | Fashion / Clothing | 541.3K | 39.8K | Apr 1, 2026 | |||||
| TikTok | Fashion / Denim | 4.6K | 613 | Mar 16, 2026 | |||||
| TikTok | Fashion / Menswear | 17.3K | 1.8K | Mar 11, 2026 | |||||
Fashion / Functional Apparel | 14.4K | 925 | Mar 5, 2026 | ||||||
Beauty / Makeup | 21.4K | 1.5K | Feb 27, 2026 | ||||||
Fashion / Apparel | 21.9K | Likes hidden | Feb 25, 2026 | ||||||
| TikTok | Fashion / Clothing | 10.6K | 933 | Feb 21, 2026 | |||||
| TikTok | Fashion / Clothing | 10M | 122.3K | Feb 13, 2026 | |||||
| TikTok | Fashion / Casual Wear | 228.4K | 21.9K | Feb 12, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 15 tracked partnerships.
Engagement vs Niche
3% below niche average
Niche avg: 11%
H&M's Content Niches
Fashion (93%)Beauty (7%)
More Fashion brands
Recent Creator Partnerships
- @vivid·Fashion·Apr 2026
- @athivx·Fashion·Apr 2026
- @555tyee·Fashion·Mar 2026
- @ethancgaskill·Fashion·Mar 2026
- @h_crystal_·Fashion·Mar 2026
Platform Distribution
H&M runs creator campaigns on Instagram (9 posts) and TikTok (6 posts).
FAQ
Does H&M work with influencers?
Yes. CollabFeed has tracked 15 paid partnership posts for H&M.
What niche creators does H&M usually hire?
H&M is most often associated with Fashion creators based on tracked campaign distribution.
Which platform is most important for H&M's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.