H&M – Paid Partnerships & UGC Ads
H&M has 29 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (97%), Beauty (3%). They've worked with 28 unique creators, achieving an average engagement rate of 7.21%.
29
Partnerships
28
Unique Creators
7.2%
Avg Engagement
Active
Hiring Activity
H&M's Content Niches
Fashion (97%)Beauty (3%)
Recent Creator Partnerships
- @kaaymbl·Beauty·Feb 2026
- @vivid·Fashion·Feb 2026
- @cierrahneal·Fashion·Feb 2026
- @wolfiecindy·Fashion·Feb 2026
- @lizagacko·Fashion·Feb 2026
Platform Distribution
H&M runs creator campaigns on Instagram (7 posts) and TikTok (22 posts).
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Dec 22, 2025, 6:02 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Fashion / Clothing | 30.2K | 2.8K | Nov 27, 2025 | |||||
| TikTok | Fashion / Clothing | 1.4M | 44.4K | Nov 25, 2025 | |||||
| TikTok | Fashion / Clothing | 1.3M | 100.3K | Nov 21, 2025 | |||||
| TikTok | Fashion / Clothing | 578.2K | 11.1K | Nov 20, 2025 | |||||
| TikTok | Fashion / Seasonal Clothing | 5.2K | 624 | Nov 19, 2025 | |||||
| TikTok | Fashion / Winter Fashion | 873.7K | 28.7K | Nov 17, 2025 | |||||
| TikTok | Fashion / Holiday Collection | 11.8K | 931 | Nov 14, 2025 | |||||
| TikTok | Fashion / Apparel | 532 | 2 | Nov 14, 2025 | |||||
| TikTok | Fashion / Clothing | 21.7K | 2.4K | Nov 13, 2025 | |||||
| TikTok | Fashion / Casual Wear | 789.3K | 8.7K | Nov 13, 2025 |
