H-E-B – Paid Partnerships & UGC Ads
H-E-B has 4 tracked creator partnerships across Instagram and TikTok. Top content niches: Food & Beverage (75%), Beauty (25%). They've worked with 3 unique creators, averaging 5.12% engagement.
4
Partnerships
3
Unique Creators
5.1%
Avg Engagement
1
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Mar 24, 2026, 8:00 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Food & Beverage / Fruits | 12.3K | 336 | Mar 23, 2026 | ||||||
Food & Beverage / Groceries | 23.4K | 745 | Jan 27, 2026 | ||||||
Food & Beverage / Plant-Based Food | 11.4K | Likes hidden | Jan 2, 2026 | ||||||
| TikTok | Beauty / Beauty Must Haves | 47.5K | 4.4K | Dec 2, 2025 | |||||
Food & Beverage / Tamales | 21.9K | 488 | Nov 21, 2025 |
Food & Beverage brand hub Food & Beverage creator hub Top brands by engagementBrands with most creators
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 4 tracked partnerships.
Engagement vs Niche
4% below niche average
Niche avg: 8%
H-E-B's Content Niches
Food & Beverage (75%)Beauty (25%)
More Food & Beverage brands
Recent Creator Partnerships
- @netocraves·Food & Beverage·Mar 2026
- @marriedtobbq·Food & Beverage·Jan 2026
- @netocraves·Food & Beverage·Jan 2026
- @gabschase·Beauty·Dec 2025
Platform Distribution
H-E-B runs creator campaigns on Instagram (3 posts) and TikTok (1 posts).
FAQ
Does H-E-B work with influencers?
Yes. CollabFeed has tracked 4 paid partnership posts for H-E-B.
What niche creators does H-E-B usually hire?
H-E-B is most often associated with Food & Beverage creators based on tracked campaign distribution.
Which platform is most important for H-E-B's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.