Horlicks – Paid Partnerships & UGC Ads

Horlicks has 3 tracked creator partnerships across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 3 unique creators, averaging 1.55% engagement.

3
Partnerships
3
Unique Creators
1.5%
Avg Engagement
2
Campaigns (30d)

Estimated Monthly Creator Spend

$828 – $1,518/month

Based on CollabFeed partnership data

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Apr 27, 2026, 11:00 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Food & Beverage / Nutrition Drink
61K717Apr 27, 2026
Instagram
Food & Beverage / Nutrition Drinks
20.4K515Apr 25, 2026
Instagram
Food & Beverage / Meal Replacement
169.8K996Nov 27, 2025

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 3 tracked partnerships.

Engagement vs Niche
7% below niche average
Niche avg: 8%

Horlicks's Content Niches

Food & Beverage (100%)

More Food & Beverage brands

Recent Creator Partnerships

Platform Distribution

Horlicks runs creator campaigns on Instagram (3 posts).

FAQ

Does Horlicks work with influencers?

Yes. CollabFeed has tracked 3 paid partnership posts for Horlicks.

What niche creators does Horlicks usually hire?

Horlicks is most often associated with Food & Beverage creators based on tracked campaign distribution.

Which platform is most important for Horlicks's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.