IKEA – Paid Partnerships & UGC Ads
IKEA has 3 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (67%), Food & Beverage (33%). They've worked with 3 unique creators, averaging 7.46% engagement.
3
Partnerships
3
Unique Creators
7.5%
Avg Engagement
0
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Feb 13, 2026, 8:00 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Food & Beverage / Food Celebration | 3.4K | 401 | Feb 12, 2026 | ||||||
Home & DIY / Furniture | 38.3K | 1.7K | Dec 22, 2025 | ||||||
Home & DIY / Furniture | 8.1K | 336 | Nov 28, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 3 tracked partnerships.
Engagement vs Niche
2% below niche average
Niche avg: 9%
IKEA's Content Niches
Home & DIY (67%)Food & Beverage (33%)
More Home & DIY brands
Recent Creator Partnerships
- @_magdamonou_·Food & Beverage·Feb 2026
- @ivelissariendoycomiendo·Home & DIY·Dec 2025
- @calmamd·Home & DIY·Nov 2025
Platform Distribution
IKEA runs creator campaigns on Instagram (3 posts).
FAQ
Does IKEA work with influencers?
Yes. CollabFeed has tracked 3 paid partnership posts for IKEA.
What niche creators does IKEA usually hire?
IKEA is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for IKEA's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.