IKEA – Paid Partnerships & UGC Ads
IKEA has 4 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (75%), Food & Beverage (25%). They've worked with 4 unique creators, averaging 7.95% engagement.
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Home & DIY / Furniture | 11.8K | 1.1K | Apr 2, 2026 | |||||
Food & Beverage / Food Celebration | 3.4K | 401 | Feb 12, 2026 | ||||||
Home & DIY / Furniture | 38.3K | 1.7K | Dec 22, 2025 | ||||||
Home & DIY / Furniture | 8.1K | 336 | Nov 28, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 4 tracked partnerships.
IKEA's Content Niches
More Home & DIY brands
Recent Creator Partnerships
- @taaabbbyy·Home & DIY·Apr 2026
- @_magdamonou_·Food & Beverage·Feb 2026
- @ivelissariendoycomiendo·Home & DIY·Dec 2025
- @calmamd·Home & DIY·Nov 2025
Platform Distribution
IKEA runs creator campaigns on Instagram (3 posts) and TikTok (1 posts).
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FAQ
Does IKEA work with influencers?
Yes. CollabFeed has tracked 4 paid partnership posts for IKEA.
What niche creators does IKEA usually hire?
IKEA is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for IKEA's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.