LEGO – Paid Partnerships & UGC Ads
LEGO has 20 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Entertainment (80%), Gaming (5%), Toys & Games (5%). They've worked with 18 unique creators, averaging 5.34% engagement.
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates LEGO tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
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Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| YouTube | Entertainment / Video Game | 12.4K | 35 | Aug 27, 2026 | |||||
| YouTube | Lifestyle / Creative Play | 11.4M | 195.7K | Aug 13, 2026 | |||||
Entertainment / Family Entertainment | 44.4K | 3K | Aug 12, 2026 | ||||||
Entertainment / Toys & Events | — | 2.6K | Jul 25, 2026 | ||||||
Entertainment / Theme Parks | 66.4K | 1.6K | Jul 24, 2026 | ||||||
Entertainment / Building Toys | 18.6K | 357 | Jul 2, 2026 | ||||||
Entertainment / Toys | 62.6K | 2.3K | Jun 25, 2026 | ||||||
Toys & Games / Building Blocks | 30.4K | 623 | Jun 20, 2026 | ||||||
| TikTok | Entertainment / Building Toys | 1.4M | 60.1K | May 26, 2026 | |||||
Education / Toys & Play | 501.5K | 1.4K | May 25, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 20 tracked partnerships.
LEGO's Content Niches
More Entertainment brands
Recent Creator Partnerships
- @spixylei·Entertainment·Aug 2026
- @slopsmcgee·Lifestyle·Aug 2026
- @_jrrivera·Entertainment·Aug 2026
- @strollerinthecity·Entertainment·Jul 2026
- @_jrrivera·Entertainment·Jul 2026
Platform Distribution
LEGO runs creator campaigns on Instagram (15 posts), TikTok (3 posts) and YouTube (2 posts).
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FAQ
Does LEGO work with influencers?
Yes. CollabFeed has tracked 20 paid partnership posts for LEGO.
Does LEGO have an ambassador or affiliate program for creators?
LEGO actively runs paid creator collaborations. CollabFeed has tracked 20 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
What is LEGO's partnership or influencer contact email?
CollabFeed has a verified partnership contact for LEGO. Members can view the full partnership email and any fallback contacts in the contact section above.
How much does LEGO pay creators?
Exact fees are not public, but based on the creator sizes and engagement LEGO typically works with, CollabFeed estimates roughly $1,449 to $2,730 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does LEGO usually hire?
LEGO is most often associated with Entertainment creators based on tracked campaign distribution.
Which platform is most important for LEGO's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Aug 2026.