LEGO – Paid Partnerships & UGC Ads
LEGO has 13 tracked creator partnerships across Instagram and TikTok. Top content niches: Entertainment (77%), Gaming (8%), Education (8%). They've worked with 12 unique creators, averaging 6.63% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates LEGO tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Toys & Games / Building Blocks | 30.4K | 623 | Jun 20, 2026 | ||||||
| TikTok | Entertainment / Building Toys | 1.4M | 60.1K | May 26, 2026 | |||||
Education / Toys & Play | 501.5K | 1.4K | May 25, 2026 | ||||||
Entertainment / Toys | 87.1K | 7K | May 10, 2026 | ||||||
Entertainment / Art | 13.4K | 511 | Apr 3, 2026 | ||||||
Entertainment / Toys | 8.5K | 396 | Apr 2, 2026 | ||||||
Entertainment / Toys | 1.6K | 367 | Mar 25, 2026 | ||||||
Entertainment / Toys | 45.3K | 2.2K | Feb 13, 2026 | ||||||
| TikTok | Gaming / Smart Play | 2.8K | 85 | Jan 12, 2026 | |||||
| TikTok | Entertainment / Toys | 2.3K | 164 | Jan 10, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 13 tracked partnerships.
LEGO's Content Niches
More Entertainment brands
Recent Creator Partnerships
- @matty_ef·Toys & Games·Jun 2026
- @firanbricks·Entertainment·May 2026
- @gaurishahofficial·Education·May 2026
- @kylapratt·Entertainment·May 2026
- @louiseebelpandora·Entertainment·Apr 2026
Platform Distribution
LEGO runs creator campaigns on Instagram (10 posts) and TikTok (3 posts).
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FAQ
Does LEGO work with influencers?
Yes. CollabFeed has tracked 13 paid partnership posts for LEGO.
Does LEGO have an ambassador or affiliate program for creators?
LEGO actively runs paid creator collaborations. CollabFeed has tracked 13 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
What is LEGO's partnership or influencer contact email?
CollabFeed has a verified partnership contact for LEGO. Members can view the full partnership email and any fallback contacts in the contact section above.
How much does LEGO pay creators?
Exact fees are not public, but based on the creator sizes and engagement LEGO typically works with, CollabFeed estimates roughly $1,038 to $1,937 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does LEGO usually hire?
LEGO is most often associated with Entertainment creators based on tracked campaign distribution.
Which platform is most important for LEGO's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Jun 2026.