LEGO – Paid Partnerships & UGC Ads
LEGO has 7 tracked creator partnerships across Instagram and TikTok. Top content niches: Entertainment (86%), Gaming (14%). They've worked with 6 unique creators, achieving an average engagement rate of 5.28%.
7
Partnerships
6
Unique Creators
5.3%
Avg Engagement
Moderate
Hiring Activity
LEGO's Content Niches
Entertainment (86%)Gaming (14%)
Recent Creator Partnerships
- @ijustine·Gaming·Jan 2026
- @ijustine·Entertainment·Jan 2026
- @elirallo·Entertainment·Dec 2025
- @mrsamoleary·Entertainment·Dec 2025
- @johnlewis_cribbsbristol·Entertainment·Nov 2025
Platform Distribution
LEGO runs creator campaigns on Instagram (3 posts) and TikTok (4 posts).
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Jan 13, 2026, 6:01 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Gaming / Smart Play | 2.8K | 85 | Jan 12, 2026 | |||||
| TikTok | Entertainment / Toys | 2.3K | 164 | Jan 10, 2026 | |||||
| TikTok | Entertainment / Toys | 7.4K | 274 | Dec 27, 2025 | |||||
Entertainment / Toys | 79.7K | 3.7K | Dec 19, 2025 | ||||||
Entertainment / Toys | — | 4 | Nov 18, 2025 | ||||||
Entertainment / Toys | — | 0 | Nov 16, 2025 | ||||||
| TikTok | Entertainment / Toys | 521.2K | 35.5K | Oct 23, 2025 |
