Macy's – Paid Partnerships & UGC Ads
Macy's has 7 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (57%), Home & DIY (29%), Lifestyle (14%). They've worked with 4 unique creators, averaging 3.78% engagement.
7
Partnerships
4
Unique Creators
3.8%
Avg Engagement
0
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Feb 14, 2026, 11:00 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Fashion / Gifts & Accessories | 31.2K | 1.2K | Feb 14, 2026 | ||||||
Fashion / Retail | 19.8K | Likes hidden | Dec 8, 2025 | ||||||
Lifestyle / Holiday Drinkware | — | 0 | Nov 17, 2025 | ||||||
Fashion / Lingerie Sale | — | 0 | Nov 17, 2025 | ||||||
Fashion / Engagement Deals | — | 0 | Nov 16, 2025 | ||||||
Home & DIY / Roasters | — | 0 | Nov 16, 2025 | ||||||
Home & DIY / Kitchen Appliances | — | 0 | Nov 16, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 7 tracked partnerships.
Engagement vs Niche
6% below niche average
Niche avg: 10%
Macy's's Content Niches
Fashion (57%)Home & DIY (29%)Lifestyle (14%)
More Fashion brands
Recent Creator Partnerships
- @mystylemuse·Fashion·Feb 2026
- @danacortez·Fashion·Dec 2025
- @couponingwithedd·Lifestyle·Nov 2025
- @noizylady·Fashion·Nov 2025
- @noizylady·Fashion·Nov 2025
Platform Distribution
Macy's runs creator campaigns on Instagram (7 posts).
FAQ
Does Macy's work with influencers?
Yes. CollabFeed has tracked 7 paid partnership posts for Macy's.
What niche creators does Macy's usually hire?
Macy's is most often associated with Fashion creators based on tracked campaign distribution.
Which platform is most important for Macy's's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.