Maybelline – Paid Partnerships & UGC Ads
Maybelline has 22 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 21 unique creators, averaging 6.64% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Beauty / Concealer | 53.8K | 502 | Jun 16, 2026 | ||||||
Beauty / Makeup | 9.1K | 464 | Jun 12, 2026 | ||||||
Beauty / Makeup | 1.3M | 19.3K | May 21, 2026 | ||||||
Beauty / Makeup | 22.7K | Likes hidden | May 21, 2026 | ||||||
Beauty / Makeup | 5.6M | 251.1K | May 17, 2026 | ||||||
Beauty / Makeup | 128.5K | 2.5K | May 11, 2026 | ||||||
Beauty / Mascara | 1.3K | 621 | May 8, 2026 | ||||||
Beauty / Makeup | 16.5K | 671 | Apr 3, 2026 | ||||||
Beauty / Makeup | 75.7K | 1.7K | Mar 6, 2026 | ||||||
Beauty / Makeup | 22K | 1.6K | Feb 13, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 22 tracked partnerships.
Maybelline's Content Niches
More Beauty brands
Recent Creator Partnerships
- @chance2glance·Beauty·Jun 2026
- @maratkinson_·Beauty·Jun 2026
- @carolinaortiz·Beauty·May 2026
- @meliscifcili·Beauty·May 2026
- @the.rebel.kid·Beauty·May 2026
Platform Distribution
Maybelline runs creator campaigns on Instagram (21 posts) and TikTok (1 posts).
FAQ
Does Maybelline work with influencers?
Yes. CollabFeed has tracked 22 paid partnership posts for Maybelline.
What niche creators does Maybelline usually hire?
Maybelline is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for Maybelline's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.