Maybelline – Paid Partnerships & UGC Ads
Maybelline has 18 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 17 unique creators, averaging 7.40% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Beauty / Makeup | 5.6M | 251.1K | May 17, 2026 | ||||||
Beauty / Makeup | 128.5K | 2.5K | May 11, 2026 | ||||||
Beauty / Mascara | 1.3K | 621 | May 8, 2026 | ||||||
Beauty / Makeup | 16.5K | 671 | Apr 3, 2026 | ||||||
Beauty / Makeup | 75.7K | 1.7K | Mar 6, 2026 | ||||||
Beauty / Makeup | 22K | 1.6K | Feb 13, 2026 | ||||||
Beauty / Makeup | 278.7K | 5.7K | Feb 11, 2026 | ||||||
Beauty / Makeup | 37K | 1.6K | Feb 8, 2026 | ||||||
Beauty / Lipstick | 49.1K | 818 | Feb 8, 2026 | ||||||
Beauty / Makeup | 29.4K | 526 | Feb 2, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 18 tracked partnerships.
Maybelline's Content Niches
More Beauty brands
Recent Creator Partnerships
- @the.rebel.kid·Beauty·May 2026
- @gayu_inkb·Beauty·May 2026
- @liliana.buzduga·Beauty·May 2026
- @ritu.singh27·Beauty·Apr 2026
- @kathcarlinmakeup·Beauty·Mar 2026
Platform Distribution
Maybelline runs creator campaigns on Instagram (17 posts) and TikTok (1 posts).
FAQ
Does Maybelline work with influencers?
Yes. CollabFeed has tracked 18 paid partnership posts for Maybelline.
What niche creators does Maybelline usually hire?
Maybelline is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for Maybelline's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.