Maybelline – Paid Partnerships & UGC Ads
Maybelline has 14 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 14 unique creators, averaging 4.24% engagement.
14
Partnerships
14
Unique Creators
4.2%
Avg Engagement
0
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Mar 6, 2026, 8:00 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Beauty / Makeup | 75.7K | 1.7K | Mar 6, 2026 | ||||||
Beauty / Makeup | 22K | 1.6K | Feb 13, 2026 | ||||||
Beauty / Makeup | 278.7K | 5.7K | Feb 11, 2026 | ||||||
Beauty / Makeup | 37K | 1.6K | Feb 8, 2026 | ||||||
Beauty / Lipstick | 49.1K | 818 | Feb 8, 2026 | ||||||
Beauty / Makeup | 29.4K | 526 | Feb 2, 2026 | ||||||
| TikTok | Beauty / Makeup | 265.5K | 27.4K | Jan 20, 2026 | |||||
Beauty / Makeup | 12K | 453 | Dec 1, 2025 | ||||||
Beauty / Makeup | 18.9K | 926 | Nov 21, 2025 | ||||||
Beauty / Makeup | 35.5K | 1.2K | Nov 19, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 14 tracked partnerships.
Engagement vs Niche
7% below niche average
Niche avg: 11%
Maybelline's Content Niches
Beauty (100%)
More Beauty brands
Recent Creator Partnerships
- @kathcarlinmakeup·Beauty·Mar 2026
- @lovefromlerato·Beauty·Feb 2026
- @ashwiniisharmaa·Beauty·Feb 2026
- @tanvi_malhara·Beauty·Feb 2026
- @paramitarana·Beauty·Feb 2026
Platform Distribution
Maybelline runs creator campaigns on Instagram (13 posts) and TikTok (1 posts).
FAQ
Does Maybelline work with influencers?
Yes. CollabFeed has tracked 14 paid partnership posts for Maybelline.
What niche creators does Maybelline usually hire?
Maybelline is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for Maybelline's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.