MINISO – Paid Partnerships & UGC Ads

MINISO has 6 tracked creator partnerships across Instagram and TikTok. Top content niches: Lifestyle (50%), Home & DIY (50%). They've worked with 3 unique creators, averaging 9.10% engagement.

6
Partnerships
3
Unique Creators
9.1%
Avg Engagement
2
Campaigns (30d)

Estimated Monthly Creator Spend

$5,850 – $10,726/month

Based on CollabFeed partnership data

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Apr 27, 2026, 2:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Lifestyle / Character Merchandise
11.6K1.2KApr 26, 2026
Video thumbnail
Instagram
Home & DIY / Lifestyle Products
103.3K4.5KApr 16, 2026
Video thumbnail
Instagram
Home & DIY / Household goods
11.3K1.5KApr 4, 2026
Video thumbnail
Instagram
Lifestyle / Retail
8.6K710Mar 19, 2026
Video thumbnail
Instagram
Home & DIY / Retail Store
10.9K732Jan 17, 2026
Video thumbnail
Instagram
Lifestyle / Collectibles
1.5MLikes hiddenDec 2, 2025
Video thumbnail
Lifestyle brand hub Lifestyle creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 6 tracked partnerships.

Engagement vs Niche
3% below niche average
Niche avg: 12%

MINISO's Content Niches

Lifestyle (50%)Home & DIY (50%)

More Lifestyle brands

Recent Creator Partnerships

Platform Distribution

MINISO runs creator campaigns on Instagram (6 posts).

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FAQ

Does MINISO work with influencers?

Yes. CollabFeed has tracked 6 paid partnership posts for MINISO.

What niche creators does MINISO usually hire?

MINISO is most often associated with Lifestyle creators based on tracked campaign distribution.

Which platform is most important for MINISO's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.