MINISO – Paid Partnerships & UGC Ads
MINISO has 3 tracked creator partnerships across Instagram and TikTok. Top content niches: Lifestyle (67%), Home & DIY (33%). They've worked with 2 unique creators, averaging 8.24% engagement.
3
Partnerships
2
Unique Creators
8.2%
Avg Engagement
1
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Mar 20, 2026, 11:00 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Lifestyle / Retail | 8.6K | 710 | Mar 19, 2026 | ||||||
Home & DIY / Retail Store | 10.9K | 732 | Jan 17, 2026 | ||||||
Lifestyle / Collectibles | 1.5M | Likes hidden | Dec 2, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 3 tracked partnerships.
Engagement vs Niche
2% below niche average
Niche avg: 11%
MINISO's Content Niches
Lifestyle (67%)Home & DIY (33%)
More Lifestyle brands
Recent Creator Partnerships
- @annleslie__·Lifestyle·Mar 2026
- @annleslie__·Home & DIY·Jan 2026
- @fonziegomez·Lifestyle·Dec 2025
Platform Distribution
MINISO runs creator campaigns on Instagram (3 posts).
FAQ
Does MINISO work with influencers?
Yes. CollabFeed has tracked 3 paid partnership posts for MINISO.
What niche creators does MINISO usually hire?
MINISO is most often associated with Lifestyle creators based on tracked campaign distribution.
Which platform is most important for MINISO's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.