Miniso – Paid Partnerships & UGC Ads
Miniso has 13 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Lifestyle (54%), Home & DIY (46%). They've worked with 4 unique creators, averaging 11.27% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates Miniso tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
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Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Lifestyle / Variety Store | 11.6K | 812 | Oct 27, 2026 | ||||||
Lifestyle / Retail & Rewards | 9.5K | 1.3K | Oct 18, 2026 | ||||||
Lifestyle / Cute Collectibles | 1.9K | 639 | Oct 10, 2026 | ||||||
Home & DIY / General Store | 537.4K | 19.9K | Aug 21, 2026 | ||||||
Lifestyle / Everyday Goods | 12.9K | 1.2K | Jul 28, 2026 | ||||||
Home & DIY / Lifestyle Goods | 16.8K | 1.2K | Jul 19, 2026 | ||||||
Home & DIY / Lifestyle Store | 11.5K | 1.3K | May 26, 2026 | ||||||
Lifestyle / Character Merchandise | 11.6K | 1.2K | Apr 26, 2026 | ||||||
Home & DIY / Lifestyle Products | 103.3K | 4.5K | Apr 16, 2026 | ||||||
Home & DIY / Household goods | 11.3K | 1.5K | Apr 4, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 13 tracked partnerships.
Miniso's Content Niches
More Lifestyle brands
Recent Creator Partnerships
- @annleslie__·Lifestyle·Oct 2026
- @annleslie__·Lifestyle·Oct 2026
- @annleslie__·Lifestyle·Oct 2026
- @aniqasardar·Home & DIY·Aug 2026
- @annleslie__·Lifestyle·Jul 2026
Platform Distribution
Miniso runs creator campaigns on Instagram (13 posts).
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FAQ
Does Miniso work with influencers?
Yes. CollabFeed has tracked 13 paid partnership posts for Miniso.
Does Miniso have an ambassador or affiliate program for creators?
Miniso actively runs paid creator collaborations. CollabFeed has tracked 13 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
What is Miniso's partnership or influencer contact email?
CollabFeed has a verified partnership contact for Miniso. Members can view the full partnership email and any fallback contacts in the contact section above.
How much does Miniso pay creators?
Exact fees are not public, but based on the creator sizes and engagement Miniso typically works with, CollabFeed estimates roughly $4,275 to $7,838 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does Miniso usually hire?
Miniso is most often associated with Lifestyle creators based on tracked campaign distribution.
Which platform is most important for Miniso's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Oct 2026.