NIVEA – Paid Partnerships & UGC Ads

NIVEA has 14 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 14 unique creators, averaging 5.65% engagement.

14
Partnerships
14
Unique Creators
5.6%
Avg Engagement
3
Campaigns (30d)

Estimated Monthly Creator Spend

$4,608 – $8,544/month

Based on CollabFeed partnership data

Estimated rate for this brand

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Apr 9, 2026, 8:01 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Beauty / Sunscreen
13.6K405Apr 9, 2026
TikTok
Beauty / Lip Care
174.2K28.4KMar 24, 2026
TikTok
Beauty / Lip Care
15.2K1.3KMar 24, 2026
Instagram
Beauty / Skincare
31.8KLikes hiddenMar 5, 2026
Instagram
Beauty / Skincare
65.2K3KMar 4, 2026
Instagram
Beauty / Skincare
71.8K1KFeb 27, 2026
Instagram
Beauty / Skincare
24.1K750Feb 5, 2026
Instagram
Beauty / Skincare
46.2K949Feb 5, 2026
Instagram
Beauty / Men's Skincare
12.5K1.3KJan 22, 2026
Instagram
Beauty / Skincare
62.3K1.5KJan 9, 2026

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 14 tracked partnerships.

Engagement vs Niche
5% below niche average
Niche avg: 11%

NIVEA's Content Niches

Beauty (100%)

More Beauty brands

Recent Creator Partnerships

Platform Distribution

NIVEA runs creator campaigns on Instagram (12 posts) and TikTok (2 posts).

FAQ

Does NIVEA work with influencers?

Yes. CollabFeed has tracked 14 paid partnership posts for NIVEA.

What niche creators does NIVEA usually hire?

NIVEA is most often associated with Beauty creators based on tracked campaign distribution.

Which platform is most important for NIVEA's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.