NIVEA – Paid Partnerships & UGC Ads
NIVEA has 18 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 18 unique creators, averaging 4.85% engagement.
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates NIVEA tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Beauty / Lip Care | 149.3K | 9.9K | May 14, 2026 | |||||
| TikTok | Beauty / Skincare | 1.4M | 31.5K | May 4, 2026 | |||||
Beauty / Sunscreen | 13.6K | 405 | Apr 9, 2026 | ||||||
| TikTok | Beauty / Lip Care | 174.2K | 28.4K | Mar 24, 2026 | |||||
| TikTok | Beauty / Lip Care | 15.2K | 1.3K | Mar 24, 2026 | |||||
| TikTok | Beauty / Lip Care | 2.8M | 15.3K | Mar 19, 2026 | |||||
Beauty / Skincare | 31.8K | Likes hidden | Mar 5, 2026 | ||||||
Beauty / Skincare | 65.2K | 3K | Mar 4, 2026 | ||||||
Beauty / Skincare | 71.8K | 1K | Feb 27, 2026 | ||||||
| TikTok | Beauty / Lip Care | 14.1M | 19.2K | Feb 24, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 18 tracked partnerships.
NIVEA's Content Niches
More Beauty brands
Recent Creator Partnerships
- @kaylee.marina·Beauty·May 2026
- @ken.eurich·Beauty·May 2026
- @stanimira_hristowa·Beauty·Apr 2026
- @yolandaadiazz·Beauty·Mar 2026
- @claaaarke·Beauty·Mar 2026
Platform Distribution
NIVEA runs creator campaigns on Instagram (12 posts) and TikTok (6 posts).
FAQ
Does NIVEA work with influencers?
Yes. CollabFeed has tracked 18 paid partnership posts for NIVEA.
Does NIVEA have an ambassador or affiliate program for creators?
NIVEA actively runs paid creator collaborations. CollabFeed has tracked 18 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
What is NIVEA's partnership or influencer contact email?
We do not have a verified partnership email for NIVEA yet. This page updates as new contact details are detected. In the meantime you can see which creators they have worked with and reach those creators directly.
How much does NIVEA pay creators?
Exact fees are not public, but based on the creator sizes and engagement NIVEA typically works with, CollabFeed estimates roughly $1,667 to $3,138 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does NIVEA usually hire?
NIVEA is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for NIVEA's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated May 2026.