NIVEA – Paid Partnerships & UGC Ads
NIVEA has 15 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 15 unique creators, averaging 5.26% engagement.
15
Partnerships
15
Unique Creators
5.3%
Avg Engagement
1
Campaigns (30d)
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated May 1, 2026, 6:01 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Beauty / Sunscreen | 13.6K | 405 | Apr 9, 2026 | ||||||
| TikTok | Beauty / Lip Care | 174.2K | 28.4K | Mar 24, 2026 | |||||
| TikTok | Beauty / Lip Care | 15.2K | 1.3K | Mar 24, 2026 | |||||
| TikTok | Beauty / Lip Care | 2.8M | 15.3K | Mar 19, 2026 | |||||
Beauty / Skincare | 31.8K | Likes hidden | Mar 5, 2026 | ||||||
Beauty / Skincare | 65.2K | 3K | Mar 4, 2026 | ||||||
Beauty / Skincare | 71.8K | 1K | Feb 27, 2026 | ||||||
Beauty / Skincare | 24.1K | 750 | Feb 5, 2026 | ||||||
Beauty / Skincare | 46.2K | 949 | Feb 5, 2026 | ||||||
Beauty / Men's Skincare | 12.5K | 1.3K | Jan 22, 2026 |
Beauty brand hub Beauty creator hub Top brands by spendTop brands by engagementBrands with most creators
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 15 tracked partnerships.
Engagement vs Niche
5% below niche average
Niche avg: 11%
NIVEA's Content Niches
Beauty (100%)
More Beauty brands
Recent Creator Partnerships
- @stanimira_hristowa·Beauty·Apr 2026
- @yolandaadiazz·Beauty·Mar 2026
- @claaaarke·Beauty·Mar 2026
- @iriskendalll·Beauty·Mar 2026
- @mbalimkh_·Beauty·Mar 2026
Platform Distribution
NIVEA runs creator campaigns on Instagram (12 posts) and TikTok (3 posts).
FAQ
Does NIVEA work with influencers?
Yes. CollabFeed has tracked 15 paid partnership posts for NIVEA.
What niche creators does NIVEA usually hire?
NIVEA is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for NIVEA's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.