Olay – Paid Partnerships & UGC Ads
Olay has 23 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 17 unique creators, averaging 5.51% engagement.
23
Partnerships
17
Unique Creators
5.5%
Avg Engagement
11
Campaigns (30d)
Estimated Monthly Creator Spend
$20,581 – $38,115/month
Based on CollabFeed partnership data
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated May 9, 2026, 8:01 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Beauty / Skincare | 9.8K | 520 | May 9, 2026 | ||||||
Beauty / Skincare | 1.2K | 519 | May 8, 2026 | ||||||
| TikTok | Beauty / Skincare | 67.6K | 6.3K | May 2, 2026 | |||||
Beauty / Skincare | 22.3K | 523 | Apr 18, 2026 | ||||||
Beauty / Skincare | 101.1K | Likes hidden | Apr 15, 2026 | ||||||
Beauty / Skincare | 73.6K | 433 | Apr 15, 2026 | ||||||
Beauty / Skincare | 34.3K | 1.3K | Apr 13, 2026 | ||||||
Beauty / Skincare | 73.4K | 1.2K | Apr 13, 2026 | ||||||
Beauty / Skincare | 842.8K | 41.5K | Apr 11, 2026 | ||||||
Beauty / Skincare | 146.6K | 2.9K | Apr 11, 2026 |
Beauty brand hub Beauty creator hub Top brands by spendTop brands by engagementBrands with most creators
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 23 tracked partnerships.
Engagement vs Niche
5% below niche average
Niche avg: 11%
Olay's Content Niches
Beauty (100%)
More Beauty brands
Recent Creator Partnerships
- @themelissalifestyle_·Beauty·May 2026
- @raisingsharps·Beauty·May 2026
- @natalientheaguilars·Beauty·May 2026
- @mrunal_mungi·Beauty·Apr 2026
- @realananyadubey·Beauty·Apr 2026
Platform Distribution
Olay runs creator campaigns on Instagram (20 posts) and TikTok (3 posts).
FAQ
Does Olay work with influencers?
Yes. CollabFeed has tracked 23 paid partnership posts for Olay.
What niche creators does Olay usually hire?
Olay is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for Olay's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.