Olay – Paid Partnerships & UGC Ads
Olay has 12 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 7 unique creators, averaging 2.43% engagement.
12
Partnerships
7
Unique Creators
2.4%
Avg Engagement
2
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Mar 24, 2026, 11:00 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Beauty / Skincare | 152.9K | 2.5K | Mar 24, 2026 | ||||||
Beauty / Skincare | 150.4K | 1.5K | Mar 9, 2026 | ||||||
Beauty / Skincare | 149.8K | 2.4K | Jan 21, 2026 | ||||||
| TikTok | Beauty / Skincare | 52.9K | 2.6K | Jan 20, 2026 | |||||
| TikTok | Beauty / Skincare | 162 | 7 | Jan 8, 2026 | |||||
Beauty / Skincare | 142.2K | 2.7K | Jan 8, 2026 | ||||||
Beauty / Skincare | 106.2K | 1.5K | Jan 7, 2026 | ||||||
Beauty / Skincare | 20.3K | Likes hidden | Dec 19, 2025 | ||||||
Beauty / Skincare | — | Likes hidden | Nov 19, 2025 | ||||||
Beauty / Skincare | — | 19 | Nov 17, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 12 tracked partnerships.
Engagement vs Niche
8% below niche average
Niche avg: 10%
Olay's Content Niches
Beauty (100%)
More Beauty brands
Recent Creator Partnerships
- @isabelclanc·Beauty·Mar 2026
- @overthemoonfaraway·Beauty·Mar 2026
- @isabelclanc·Beauty·Jan 2026
- @isabelclanc·Beauty·Jan 2026
- @janethechemist·Beauty·Jan 2026
Platform Distribution
Olay runs creator campaigns on Instagram (10 posts) and TikTok (2 posts).
FAQ
Does Olay work with influencers?
Yes. CollabFeed has tracked 12 paid partnership posts for Olay.
What niche creators does Olay usually hire?
Olay is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for Olay's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.