Procter & Gamble – Paid Partnerships & UGC Ads
Procter & Gamble has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 1 unique creators, averaging 7.93% engagement.
1
Partnerships
1
Unique Creators
7.9%
Avg Engagement
0
Campaigns (30d)
What you could charge Procter & Gamble
$4,500 – $8,250per Reel
Based on the creator sizes Procter & Gamble typically works with
Not sure what to charge? Try our rate calculator →
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Feb 17, 2026, 6:01 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Beauty / Personal Care | 193.3K | 15.2K | Feb 14, 2026 |
Niche Benchmark
Early dataBenchmarks based on publicly detected sponsored posts.
Based on 1 tracked partnership.
Engagement vs Niche
3% below niche average
Niche avg: 11%
Procter & Gamble's Content Niches
Beauty (100%)
More Beauty brands
Recent Creator Partnerships
- @katstickler·Beauty·Feb 2026
Platform Distribution
Procter & Gamble runs creator campaigns on TikTok (1 posts).
FAQ
Does Procter & Gamble work with influencers?
Yes. CollabFeed has tracked 1 paid partnership post for Procter & Gamble.
What niche creators does Procter & Gamble usually hire?
Procter & Gamble is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for Procter & Gamble's creator strategy?
TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.