Procter & Gamble – Paid Partnerships & UGC Ads
Procter & Gamble has 3 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Food & Beverage (67%), Beauty (33%). They've worked with 3 unique creators, averaging 6.41% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates Procter & Gamble tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
Use the rate calculatorContact Procter & Gamble
Skip the social media noise. Land in their partnership inbox.
Partnership inbox found
Pitch this brand
Personalized pitch based on their real campaign data.
Sign up free to generate your first pitch.
Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| YouTube | Food & Beverage / Household Products | 1.4K | 74 | Aug 28, 2026 | |||||
| YouTube | Food & Beverage / Consumer Goods | 4.2K | 174 | Aug 17, 2026 | |||||
| YouTube | Food & Beverage / Consumer Goods | 4K | 271 | Aug 17, 2026 | |||||
| TikTok | Beauty / Personal Care | 193.3K | 15.2K | Feb 14, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 3 tracked partnerships.
Procter & Gamble's Content Niches
More Food & Beverage brands
Recent Creator Partnerships
- @a.j.befumo·Food & Beverage·Aug 2026
- @carissacleansitall·Food & Beverage·Aug 2026
- @katstickler·Beauty·Feb 2026
Platform Distribution
Procter & Gamble runs creator campaigns on YouTube (2 posts) and TikTok (1 posts).
Get more from this brand report
Upgrade to Creator to unlock everything for Procter & Gamble:
- ✓ Verified partnership email
- ✓ Personalized pitch template
- ✓ Smart brand matching
FAQ
Does Procter & Gamble work with influencers?
Yes. CollabFeed has tracked 3 paid partnership posts for Procter & Gamble.
Does Procter & Gamble have an ambassador or affiliate program for creators?
Procter & Gamble actively runs paid creator collaborations. CollabFeed has tracked 3 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
What is Procter & Gamble's partnership or influencer contact email?
CollabFeed has a verified partnership contact for Procter & Gamble. Members can view the full partnership email and any fallback contacts in the contact section above.
How much does Procter & Gamble pay creators?
Exact fees are not public, but based on the creator sizes and engagement Procter & Gamble typically works with, CollabFeed estimates roughly $6,797 to $13,594 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does Procter & Gamble usually hire?
Procter & Gamble is most often associated with Food & Beverage creators based on tracked campaign distribution.
Which platform is most important for Procter & Gamble's creator strategy?
YouTube currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Aug 2026.