SHEIN – Paid Partnerships & UGC Ads

SHEIN has 1024 tracked creator partnerships across Instagram and TikTok. Top content niches: Fashion (95%), Home & DIY (4%), Beauty (1%). They've worked with 710 unique creators, averaging 14.40% engagement.

1024
Partnerships
710
Unique Creators
14.4%
Avg Engagement
3
Campaigns (30d)
Budget estimates are hidden for affiliate-heavy brands because open programs and code-driven partnerships can inflate post volume without reflecting true sponsored spend.

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Jun 16, 2026, 8:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Fashion / Clothing
20.6K1KJun 15, 2026
Video thumbnail
Instagram
Fashion / Clothing
20.2K721Jun 15, 2026
Video thumbnail
Instagram
Fashion / Dresses
6.7K360Jun 15, 2026
Video thumbnail
Instagram
Fashion / Trendy Apparel
9.6K385Jun 14, 2026
Video thumbnail
Instagram
Fashion / Winter Apparel
10.6K398Jun 14, 2026
Video thumbnail
Instagram
Fashion / Kids Clothing
13.8K652Jun 14, 2026
Video thumbnail
Instagram
Fashion / Kids Fashion
399.2K4.1KJun 14, 2026
Video thumbnail
Instagram
Fashion / Clothing
8.4KLikes hiddenJun 14, 2026
Video thumbnail
Instagram
Fashion / Trendy Apparel
1.4K624Jun 14, 2026
Video thumbnail
Instagram
Fashion / Clothing
16.6K580Jun 14, 2026
Video thumbnail
Fashion brand hub Fashion creator hub Top brands by spendTop brands by engagementBrands with most creators

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 1024 tracked partnerships.

Engagement vs Niche
On par with niche average
Niche avg: 10%

SHEIN's Content Niches

Fashion (95%)Home & DIY (4%)Beauty (1%)

More Fashion brands

Recent Creator Partnerships

Platform Distribution

SHEIN runs creator campaigns on Instagram (1000 posts) and TikTok (24 posts).

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FAQ

Does SHEIN work with influencers?

Yes. CollabFeed has tracked 1024 paid partnership posts for SHEIN.

What niche creators does SHEIN usually hire?

SHEIN is most often associated with Fashion creators based on tracked campaign distribution.

Which platform is most important for SHEIN's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.