Sony – Paid Partnerships & UGC Ads
Sony has 7 tracked creator partnerships across Instagram and TikTok. Top content niches: Technology (86%), Gaming (14%). They've worked with 7 unique creators, averaging 5.16% engagement.
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates Sony tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Gaming / Gaming Headsets | 179.7K | 11.5K | Feb 22, 2026 | |||||
| TikTok | Technology / Audio Equipment | 80.5K | 1.6K | Feb 12, 2026 | |||||
| TikTok | Technology / Audio | 887.5K | 2.1K | Feb 12, 2026 | |||||
| TikTok | Technology / Audio | 429.2K | 47.1K | Jan 28, 2026 | |||||
| TikTok | Technology / Audio Devices | 5.5K | 286 | Jan 21, 2026 | |||||
Technology / Audio Devices | 42.2K | Likes hidden | Jan 21, 2026 | ||||||
Technology / Headphones | — | 0 | Nov 26, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 7 tracked partnerships.
Sony's Content Niches
More Technology brands
Recent Creator Partnerships
- @hiswattson·Gaming·Feb 2026
- @officialdjlex·Technology·Feb 2026
- @amymariegaertner·Technology·Feb 2026
- @addie_mccracken123·Technology·Jan 2026
- @paigezilba·Technology·Jan 2026
Platform Distribution
Sony runs creator campaigns on Instagram (2 posts) and TikTok (5 posts).
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FAQ
Does Sony work with influencers?
Yes. CollabFeed has tracked 7 paid partnership posts for Sony.
Does Sony have an ambassador or affiliate program for creators?
Sony actively runs paid creator collaborations. CollabFeed has tracked 7 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
What is Sony's partnership or influencer contact email?
CollabFeed has a verified partnership contact for Sony. Members can view the full partnership email and any fallback contacts in the contact section above.
How much does Sony pay creators?
Exact fees are not public, but based on the creator sizes and engagement Sony typically works with, CollabFeed estimates roughly $4,380 to $8,522 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does Sony usually hire?
Sony is most often associated with Technology creators based on tracked campaign distribution.
Which platform is most important for Sony's creator strategy?
TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Feb 2026.