Sony – Paid Partnerships & UGC Ads
Sony has 6 tracked creator partnerships across Instagram and TikTok. Top content niches: Technology (83%), Gaming (17%). They've worked with 6 unique creators, averaging 6.39% engagement.
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Gaming / Gaming Headsets | 179.7K | 11.5K | Feb 22, 2026 | |||||
| TikTok | Technology / Audio Equipment | 80.5K | 1.6K | Feb 12, 2026 | |||||
| TikTok | Technology / Audio | 429.2K | 47.1K | Jan 28, 2026 | |||||
| TikTok | Technology / Audio Devices | 5.5K | 286 | Jan 21, 2026 | |||||
Technology / Audio Devices | 42.2K | Likes hidden | Jan 21, 2026 | ||||||
Technology / Headphones | — | 0 | Nov 26, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 6 tracked partnerships.
Sony's Content Niches
More Technology brands
Recent Creator Partnerships
- @hiswattson·Gaming·Feb 2026
- @officialdjlex·Technology·Feb 2026
- @addie_mccracken123·Technology·Jan 2026
- @paigezilba·Technology·Jan 2026
- @gabisklar·Technology·Jan 2026
Platform Distribution
Sony runs creator campaigns on Instagram (2 posts) and TikTok (4 posts).
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FAQ
Does Sony work with influencers?
Yes. CollabFeed has tracked 6 paid partnership posts for Sony.
What niche creators does Sony usually hire?
Sony is most often associated with Technology creators based on tracked campaign distribution.
Which platform is most important for Sony's creator strategy?
TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.