Walmart – Paid Partnerships & UGC Ads
Walmart has 25 tracked creator partnerships across Instagram and TikTok. Top content niches: Lifestyle (60%), Fashion (20%), Home & DIY (8%). They've worked with 18 unique creators, averaging 11.61% engagement.
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Lifestyle / Bath & Beauty | 65 | 2 | Apr 7, 2026 | |||||
Home & DIY / Paper Craft | 300.9K | 5.4K | Mar 24, 2026 | ||||||
Lifestyle / Toys | 1.5K | 292 | Mar 10, 2026 | ||||||
| TikTok | Fashion / Clothing | 491 | 51 | Mar 1, 2026 | |||||
Lifestyle / Retail | 10K | 633 | Jan 25, 2026 | ||||||
Food & Beverage / Wellness | 9.7K | 579 | Jan 20, 2026 | ||||||
Lifestyle / Kids' Toys | 16.2K | 1.9K | Dec 16, 2025 | ||||||
Fashion / Kids Clothing | 74.3K | 1.4K | Dec 12, 2025 | ||||||
Lifestyle / Toys | 14.7K | 1.1K | Dec 5, 2025 | ||||||
Fashion / Gift Guide | 14K | 727 | Dec 2, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 25 tracked partnerships.
Walmart's Content Niches
More Lifestyle brands
Recent Creator Partnerships
- @brianapaniagua·Lifestyle·Apr 2026
- @marissa.charlotte·Home & DIY·Mar 2026
- @nikispender·Lifestyle·Mar 2026
- @anna_bethh·Fashion·Mar 2026
- @itstregreen·Lifestyle·Jan 2026
Platform Distribution
Walmart runs creator campaigns on Instagram (23 posts) and TikTok (2 posts).
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FAQ
Does Walmart work with influencers?
Yes. CollabFeed has tracked 25 paid partnership posts for Walmart.
What niche creators does Walmart usually hire?
Walmart is most often associated with Lifestyle creators based on tracked campaign distribution.
Which platform is most important for Walmart's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.