Walmart – Paid Partnerships & UGC Ads
Walmart has 27 tracked creator partnerships across Instagram and TikTok. Top content niches: Lifestyle (56%), Fashion (19%), Home & DIY (11%). They've worked with 20 unique creators, averaging 10.62% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates Walmart tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Party Decor | 21.7K | 933 | Jul 1, 2026 | ||||||
Food & Beverage / Groceries | 20.5K | 816 | Jun 12, 2026 | ||||||
| TikTok | Lifestyle / Bath & Beauty | 65 | 2 | Apr 7, 2026 | |||||
Home & DIY / Paper Craft | 300.9K | 5.4K | Mar 24, 2026 | ||||||
Lifestyle / Toys | 1.5K | 292 | Mar 10, 2026 | ||||||
| TikTok | Fashion / Clothing | 491 | 51 | Mar 1, 2026 | |||||
Lifestyle / Retail | 10K | 633 | Jan 25, 2026 | ||||||
Food & Beverage / Wellness | 9.7K | 579 | Jan 20, 2026 | ||||||
Lifestyle / Kids' Toys | 16.2K | 1.9K | Dec 16, 2025 | ||||||
Fashion / Kids Clothing | 74.3K | 1.4K | Dec 12, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 27 tracked partnerships.
Walmart's Content Niches
More Lifestyle brands
Recent Creator Partnerships
- @brivenzke·Home & DIY·Jul 2026
- @frohneats·Food & Beverage·Jun 2026
- @brianapaniagua·Lifestyle·Apr 2026
- @marissa.charlotte·Home & DIY·Mar 2026
- @nikispender·Lifestyle·Mar 2026
Platform Distribution
Walmart runs creator campaigns on Instagram (25 posts) and TikTok (2 posts).
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FAQ
Does Walmart work with influencers?
Yes. CollabFeed has tracked 27 paid partnership posts for Walmart.
Does Walmart have an ambassador or affiliate program for creators?
Walmart actively runs paid creator collaborations. CollabFeed has tracked 27 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
What is Walmart's partnership or influencer contact email?
CollabFeed has a verified partnership contact for Walmart. Members can view the full partnership email and any fallback contacts in the contact section above.
How much does Walmart pay creators?
Exact fees are not public, but based on the creator sizes and engagement Walmart typically works with, CollabFeed estimates roughly $852 to $1,571 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does Walmart usually hire?
Walmart is most often associated with Lifestyle creators based on tracked campaign distribution.
Which platform is most important for Walmart's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Jul 2026.