Walmart – Paid Partnerships & UGC Ads
Walmart has 23 tracked creator partnerships across Instagram and TikTok. Top content niches: Lifestyle (61%), Fashion (22%), Food & Beverage (9%). They've worked with 16 unique creators, achieving an average engagement rate of 12.27%.
23
Partnerships
16
Unique Creators
12.3%
Avg Engagement
Slow
Hiring Activity
Walmart's Content Niches
Lifestyle (61%)Fashion (22%)Food & Beverage (9%)
Recent Creator Partnerships
- @itstregreen·Lifestyle·Jan 2026
- @itstregreen·Food & Beverage·Jan 2026
- @kateystanley·Lifestyle·Dec 2025
- @lolo_webb·Fashion·Dec 2025
- @marquis_clarke·Lifestyle·Dec 2025
Platform Distribution
Walmart runs creator campaigns on Instagram (21 posts) and TikTok (2 posts).
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Jan 26, 2026, 8:01 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Lifestyle / Retail | 10K | 633 | Jan 25, 2026 | ||||||
Food & Beverage / Wellness | 9.7K | 579 | Jan 20, 2026 | ||||||
Lifestyle / Kids' Toys | 16.2K | 1.9K | Dec 16, 2025 | ||||||
Fashion / Kids Clothing | 74.3K | 1.4K | Dec 12, 2025 | ||||||
Lifestyle / Toys | 14.7K | 1.1K | Dec 5, 2025 | ||||||
Fashion / Gift Guide | 14K | 727 | Dec 2, 2025 | ||||||
Fashion / Holiday Outfits | 14.6K | 803 | Dec 2, 2025 | ||||||
Food & Beverage / Chocolate | 1.1K | 512 | Nov 26, 2025 | ||||||
Lifestyle / Deals | — | 0 | Nov 16, 2025 | ||||||
Home & DIY / Home Decor | — | 0 | Nov 16, 2025 |
