Walmart – Paid Partnerships & UGC Ads
Walmart has 24 tracked creator partnerships across Instagram and TikTok. Top content niches: Lifestyle (58%), Fashion (25%), Food & Beverage (8%). They've worked with 17 unique creators, achieving an average engagement rate of 12.16%.
24
Partnerships
17
Unique Creators
12.2%
Avg Engagement
Slow
Hiring Activity
Walmart's Content Niches
Lifestyle (58%)Fashion (25%)Food & Beverage (8%)
Recent Creator Partnerships
- @anna_bethh·Fashion·Mar 2026
- @itstregreen·Lifestyle·Jan 2026
- @itstregreen·Food & Beverage·Jan 2026
- @kateystanley·Lifestyle·Dec 2025
- @lolo_webb·Fashion·Dec 2025
Platform Distribution
Walmart runs creator campaigns on Instagram (21 posts) and TikTok (3 posts).
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Nov 27, 2025, 2:01 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Food & Beverage / Chocolate | 1.1K | 512 | Nov 26, 2025 | ||||||
Lifestyle / Deals | — | 0 | Nov 16, 2025 | ||||||
Home & DIY / Home Decor | — | 0 | Nov 16, 2025 | ||||||
Technology / Monitor Mount | — | 0 | Nov 16, 2025 | ||||||
Lifestyle / Deals | — | 4 | Nov 16, 2025 | ||||||
Lifestyle / Gifts | — | 14 | Nov 16, 2025 | ||||||
Fashion / Casual Sneakers | — | 0 | Nov 16, 2025 | ||||||
Lifestyle / Pajamas | — | 0 | Nov 16, 2025 | ||||||
Lifestyle / Deals & Essentials | — | 5 | Nov 16, 2025 | ||||||
Lifestyle / Kids Bikes | — | 0 | Nov 16, 2025 |
