Walmart – Paid Partnerships & UGC Ads
Walmart has 26 tracked creator partnerships across Instagram and TikTok. Top content niches: Lifestyle (58%), Fashion (23%), Home & DIY (8%). They've worked with 19 unique creators, averaging 12.11% engagement.
26
Partnerships
19
Unique Creators
12.1%
Avg Engagement
3
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Mar 24, 2026, 8:00 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Paper Craft | 109.2K | 2K | Mar 24, 2026 | ||||||
Lifestyle / Toys | 1.5K | 292 | Mar 10, 2026 | ||||||
| TikTok | Fashion / Clothing | 491 | 51 | Mar 1, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 26 tracked partnerships.
Engagement vs Niche
1% above niche average
Niche avg: 11%
Walmart's Content Niches
Lifestyle (58%)Fashion (23%)Home & DIY (8%)
More Lifestyle brands
Recent Creator Partnerships
- @marissa.charlotte·Home & DIY·Mar 2026
- @nikispender·Lifestyle·Mar 2026
- @anna_bethh·Fashion·Mar 2026
- @itstregreen·Lifestyle·Jan 2026
- @itstregreen·Food & Beverage·Jan 2026
Platform Distribution
Walmart runs creator campaigns on Instagram (23 posts) and TikTok (3 posts).
FAQ
Does Walmart work with influencers?
Yes. CollabFeed has tracked 26 paid partnership posts for Walmart.
What niche creators does Walmart usually hire?
Walmart is most often associated with Lifestyle creators based on tracked campaign distribution.
Which platform is most important for Walmart's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.