Wayfair – Paid Partnerships & UGC Ads
Wayfair has 22 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (100%). They've worked with 19 unique creators, achieving an average engagement rate of 22.26%.
22
Partnerships
19
Unique Creators
22.3%
Avg Engagement
Moderate
Hiring Activity
Wayfair's Content Niches
Home & DIY (100%)
Recent Creator Partnerships
- @historically_zane·Home & DIY·Feb 2026
- @farmhouse40_·Home & DIY·Feb 2026
- @farmhouse40_·Home & DIY·Jan 2026
- @valeriedesigned·Home & DIY·Jan 2026
- @farmtotablecreations·Home & DIY·Jan 2026
Platform Distribution
Wayfair runs creator campaigns on Instagram (21 posts) and TikTok (1 posts).
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Feb 7, 2026, 8:00 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Furniture | 2.7K | 309 | Feb 7, 2026 | ||||||
Home & DIY / Furniture | 498 | 540 | Feb 5, 2026 | ||||||
Home & DIY / Furniture | 204 | 442 | Jan 28, 2026 | ||||||
Home & DIY / Furniture | 22.3K | 672 | Jan 12, 2026 | ||||||
Home & DIY / Home Decor | 23.9K | 758 | Jan 7, 2026 | ||||||
Home & DIY / Furniture | 11.2K | 1.2K | Jan 3, 2026 | ||||||
Home & DIY / Organization | 16.8K | 447 | Jan 2, 2026 | ||||||
Home & DIY / Home Decor | 30.9K | 491 | Dec 23, 2025 | ||||||
| TikTok | Home & DIY / Furniture | 48.5K | 5.3K | Dec 18, 2025 | |||||
Home & DIY / Home Decor | 39K | 2.4K | Dec 12, 2025 |
