Wayfair – Paid Partnerships & UGC Ads
Wayfair has 145 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Home & DIY (100%). They've worked with 46 unique creators, averaging 69.90% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates Wayfair tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
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Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| YouTube | Home & DIY / Home Decor | 8.1K | 459 | Nov 6, 2026 | |||||
Home & DIY / Holiday Decor | 24K | 588 | Nov 4, 2026 | ||||||
| YouTube | Home & DIY / Home Decor | 488 | 3 | Nov 2, 2026 | |||||
| YouTube | Home & DIY / Holiday Hosting | 695 | 15 | Nov 2, 2026 | |||||
Home & DIY / Home Decor | 10.9K | Likes hidden | Oct 31, 2026 | ||||||
| YouTube | Home & DIY / Home Office | 3.8K | 215 | Oct 29, 2026 | |||||
Home & DIY / Home Decor | 20.6K | 580 | Oct 27, 2026 | ||||||
Home & DIY / Furniture | — | 485 | Oct 25, 2026 | ||||||
Home & DIY / Furniture | 38.5K | 415 | Oct 24, 2026 | ||||||
Home & DIY / Holiday Decor | 25.3K | 650 | Oct 22, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 145 tracked partnerships.
Wayfair's Content Niches
More Home & DIY brands
Recent Creator Partnerships
- @mrs.vesnatanasic·Home & DIY·Nov 2026
- @shoptoday·Home & DIY·Nov 2026
- @shoptoday·Home & DIY·Nov 2026
- @misskren·Home & DIY·Oct 2026
- @itsevetterenee·Home & DIY·Oct 2026
Platform Distribution
Wayfair runs creator campaigns on Instagram (138 posts) and YouTube (7 posts).
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FAQ
Does Wayfair work with influencers?
Yes. CollabFeed has tracked 145 paid partnership posts for Wayfair.
Does Wayfair have an ambassador or affiliate program for creators?
Wayfair actively runs paid creator collaborations. CollabFeed has tracked 145 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
What is Wayfair's partnership or influencer contact email?
CollabFeed has a verified partnership contact for Wayfair. Members can view the full partnership email and any fallback contacts in the contact section above.
How much does Wayfair pay creators?
Exact fees are not public, but based on the creator sizes and engagement Wayfair typically works with, CollabFeed estimates roughly $1,639 to $3,030 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does Wayfair usually hire?
Wayfair is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for Wayfair's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Nov 2026.