Wayfair – Paid Partnerships & UGC Ads
Wayfair has 96 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (100%). They've worked with 29 unique creators, averaging 80.28% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates Wayfair tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Home Decor | 15.6K | 819 | Jun 22, 2026 | ||||||
Home & DIY / Furniture | 211 | 412 | Jun 19, 2026 | ||||||
Home & DIY / Outdoor Cooking | 192 | 539 | Jun 16, 2026 | ||||||
Home & DIY / Outdoor Furniture | 435 | 474 | Jun 16, 2026 | ||||||
Home & DIY / Furniture | 4.3K | 1.1K | Jun 13, 2026 | ||||||
Home & DIY / Furniture | 358 | 416 | Jun 11, 2026 | ||||||
Home & DIY / Outdoor Decor | 43.7K | 1.6K | Jun 10, 2026 | ||||||
Home & DIY / Outdoor Furniture | 34.2K | 1.2K | Jun 9, 2026 | ||||||
Home & DIY / Outdoor Furniture | 272 | 511 | Jun 9, 2026 | ||||||
Home & DIY / Outdoor Dining | 294 | 525 | Jun 7, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 96 tracked partnerships.
Wayfair's Content Niches
More Home & DIY brands
Recent Creator Partnerships
- @jasinyavanputten·Home & DIY·Jun 2026
- @bonbonbell.home·Home & DIY·Jun 2026
- @bonbonbell.home·Home & DIY·Jun 2026
- @bonbonbell.home·Home & DIY·Jun 2026
- @annleslie__·Home & DIY·Jun 2026
Platform Distribution
Wayfair runs creator campaigns on Instagram (96 posts).
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FAQ
Does Wayfair work with influencers?
Yes. CollabFeed has tracked 96 paid partnership posts for Wayfair.
Does Wayfair have an ambassador or affiliate program for creators?
Wayfair actively runs paid creator collaborations. CollabFeed has tracked 96 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
What is Wayfair's partnership or influencer contact email?
CollabFeed has a verified partnership contact for Wayfair. Members can view the full partnership email and any fallback contacts in the contact section above.
How much does Wayfair pay creators?
Exact fees are not public, but based on the creator sizes and engagement Wayfair typically works with, CollabFeed estimates roughly $2,163 to $3,965 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does Wayfair usually hire?
Wayfair is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for Wayfair's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Jun 2026.