Wayfair – Paid Partnerships & UGC Ads
Wayfair has 43 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (100%). They've worked with 20 unique creators, averaging 77.87% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Home Decor | 220 | 540 | Apr 9, 2026 | ||||||
Home & DIY / Furniture | 317 | 529 | Apr 6, 2026 | ||||||
Home & DIY / Furniture | 28.7K | 761 | Mar 31, 2026 | ||||||
Home & DIY / Outdoor Planters | 640 | 576 | Mar 29, 2026 | ||||||
Home & DIY / Outdoor Furniture | 18.6K | 781 | Mar 23, 2026 | ||||||
Home & DIY / Home Decor | 23.9K | 578 | Mar 23, 2026 | ||||||
Home & DIY / Outdoor Furniture | 18K | 590 | Mar 20, 2026 | ||||||
Home & DIY / Furniture | 173 | 540 | Mar 20, 2026 | ||||||
Home & DIY / Outdoor Furniture | 13K | 421 | Mar 20, 2026 | ||||||
Home & DIY / Home Decor | 26K | 835 | Mar 19, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 43 tracked partnerships.
Wayfair's Content Niches
More Home & DIY brands
Recent Creator Partnerships
- @farmhouse40_·Home & DIY·Apr 2026
- @farmhouse40_·Home & DIY·Apr 2026
- @taybeepboop·Home & DIY·Mar 2026
- @farmhouse40_·Home & DIY·Mar 2026
- @chalkwhitearrow·Home & DIY·Mar 2026
Platform Distribution
Wayfair runs creator campaigns on Instagram (43 posts).
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FAQ
Does Wayfair work with influencers?
Yes. CollabFeed has tracked 43 paid partnership posts for Wayfair.
What niche creators does Wayfair usually hire?
Wayfair is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for Wayfair's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.