Top Beauty Brands Hiring UGC Creators: December 2025

December was massive for beauty creator partnerships. Holiday glam, gift guides, "New Year New Me" skincare pushes, and signature scent campaigns dominated the feed.

We tracked verified paid partnerships across Instagram and TikTok in the Beauty niche throughout December 2025. These are brands with active budgets hiring creators right now.

Why These Brands Matter

Every brand on this list has verified paid partnerships we tracked in real-time. This isn't speculation or a generic SEO list. These are brands actively spending on creator content during the busiest gifting season of the year.

If they hired in December, they likely have budgets allocated for Q1 2026 campaigns too. Pitch now for January deals.

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Top Beauty Brands by Category

Luxury Fragrance

The fragrance category dominated December with "signature scent" and gift guide content.

Dior

• Content Style: Prestige fragrance reviews, "signature scent" narratives
• Creator Profile: Polished aesthetic, lifestyle-focused
• Pitch angle: Focus on the storytelling around scent. What moments does this fragrance represent?

YSL Beauty

• Content Style: Bold makeup + fragrance, confident aesthetic
• Creator Profile: High-production creators, confident presence
• Pitch angle: YSL wants bold. Show personality and confidence, not just product.

Armani Beauty

• Content Style: Sophisticated skincare and fragrance, understated luxury
• Creator Profile: Elevated aesthetic, mature content
• Pitch angle: Less is more. Sophistication over trends.

Valentino Beauty

• Content Style: "Born In Roma" fragrance campaigns, romantic aesthetic
• Creator Profile: Warm, aspirational lifestyle
• Pitch angle: They're pushing signature scents with emotional resonance. Tell a story about your scent journey.

Charlotte Tilbury

• Content Style: Holiday glam, gift guides, iconic products
• Creator Profile: Polished, makeup-focused creators
• Pitch angle: Their Pillow Talk products are always trending. Gift guide content performs well.

Dolce & Gabbana

• Content Style: "Clean girl" signature fragrance, elegant content
• Creator Profile: Refined, aspirational aesthetic
• Pitch angle: Focus on the "signature" angle. What makes this YOUR scent?

Drugstore & Affordable Beauty

High volume, accessible entry point for newer creators.

SHEGLAM

• Content Style: Full-face tutorials, "dupe" content, affordable glam
• Creator Profile: Wide range, tutorial-focused
• Pitch angle: The "look for less" angle works. Show complete looks with accessible products.

NYX Professional Makeup

• Content Style: Lip products, creative makeup, bold color
• Creator Profile: Creative, experimental makeup lovers
• Pitch angle: They want creativity. Show unique techniques and bold looks.

Dove

• Content Style: Personal care, body positivity, natural beauty
• Creator Profile: Authentic, relatable creators
• Pitch angle: Authenticity is everything. Real skin, real confidence.

Garnier

• Content Style: Skincare prep, SPF content, accessible routines
• Creator Profile: Skincare-focused, educational content
• Pitch angle: "Skin prep MAKES or BREAKS your base" - show routines, not just products.

Maybelline

• Content Style: Holiday glam, long-wear products, party makeup
• Creator Profile: Makeup enthusiasts, trend-forward
• Pitch angle: Long-wear and party-proof content is trending. Show products through real events.

Hair Care & Tools

Hair content saw a major push in December with styling tutorials and before/after transformations.

Shark Beauty

• Content Style: FlexStyle tutorials, before/after transformations, styling hacks
• Creator Profile: Hair-focused creators, transformation content
• Pitch angle: Show the transformation. Before/after content performs exceptionally well.

Bellami

• Content Style: Extensions tutorials, hair transformations, styling content
• Creator Profile: Hair stylists and beauty enthusiasts
• Pitch angle: Focus on the versatility. Show different looks achievable with extensions.

Indulekha

• Content Style: Hair growth journeys, ayurvedic approach, natural care
• Creator Profile: Natural beauty, haircare-focused
• Pitch angle: Journey content works well. Show progress over time.

amika

• Content Style: Colorful styling, hair health, salon-quality at home
• Creator Profile: Fun, vibrant aesthetic
• Pitch angle: Show the personality. Their branding is colorful and fun - match it.

Skincare & Specialty

Skincare content shifted to "end of year" routines and "new year" refresh angles.

Remedy Science

• Content Style: Clinical skincare, targeted treatments
• Creator Profile: Skincare enthusiasts, results-focused
• Pitch angle: Show real results. Before/after, routine integration.

COSNORI

• Content Style: Eyebrow products, K-beauty influence, subtle enhancement
• Creator Profile: Natural beauty, subtle makeup lovers
• Pitch angle: The "no-makeup makeup" angle. Show subtle but impactful results.

Grown Alchemist

• Content Style: Clean beauty, ritual-focused routines
• Creator Profile: Wellness-focused, premium aesthetic
• Pitch angle: The ritual aspect matters. Show skincare as self-care.

Nails

Nail content saw a holiday spike with festive designs and sparkle.

Kiara Sky

• Content Style: Nail art tutorials, gel-pro polish, clean formulas
• Creator Profile: Nail artists, DIY nail enthusiasts
• Pitch angle: Show technique. Tutorials and design inspiration perform well.

Subscription Boxes

Subscription box content drives discovery for multiple brands at once.

IPSY

• Content Style: Monthly unboxings, honest first impressions, product discoveries
• Creator Profile: Beauty enthusiasts, review-focused
• Pitch angle: Honest reactions matter. Show genuine discovery moments.

How to Use This List

Option 1: Smart Brand Matching

Not sure which brands are the best fit for you? Our Smart Brand Discovery tool analyzes your content niche and matches you with brands from our database that align with your style. Describe what you create, and we'll show you your top matches with compatibility scores.

Option 2: Generate a Pitch

Pick any brand on CollabFeed and we'll generate a personalized pitch for you. Our pitch generator analyzes the brand's real campaign data and writes a pitch tailored to what they're actually looking for.

No generic templates. Real data, real pitches.

Option 3: Do It Yourself

If you prefer to write your own pitches:

1. Start with niche fit. Don't pitch fragrance brands if you never post about scent.
2. Study their existing content. Look at what creator content the brand is already running.
3. Reference recent campaigns. "I noticed you've been working with creators on signature scent content..." shows you've done your homework.

What's Trending Right Now

Based on what we tracked in December:

Transformation content is winning. Before/after styling, skincare results, hair transformations - content that shows change performs better than static product shots.

"Signature scent" narratives. Fragrance brands are moving away from generic reviews toward personal stories about what scents represent.

GRWM is still strong. Get Ready With Me content integrates products naturally. It's less salesy, more authentic.

Holiday glam has legs into January. Don't assume holiday content is over. "New Year's Eve looks" and "January events" extend the moment.

Methodology

This report uses CollabFeed's live tracking of Instagram and TikTok sponsored posts throughout December 2025. We filtered for the "Beauty" niche and counted only verified paid partnerships (posts containing #ad, #sponsored, or platform-disclosed partnerships).

Platforms: Instagram, TikTok Data source: CollabFeed real-time partnership tracking

All brands listed have verified paid partnerships we tracked during this period. These are brands actively spending on creator content right now.

What's Next

We'll publish our January 2026 Beauty report covering "New Year, New Me" campaigns and spring skincare previews. Expect big pushes on skincare resolutions and "fresh start" content.

Related posts:

• Top Fashion Brands Hiring UGC Creators: December 2025
• Top 50 Home & DIY Brands Hiring UGC Creators: Mid-December 2025

Data powered by CollabFeed. Track real-time brand partnerships at collabfeed.io.