Top Fashion Brands Hiring UGC Creators: December 2025

December is peak season for fashion creator partnerships. Brands are pushing holiday content, gift guides, and New Year styling - and they're investing in creator content to do it.

We tracked verified paid partnerships across Instagram and TikTok in the Fashion niche throughout December 2025. These are brands with active budgets hiring creators right now.

Why These Brands Matter

Every brand on this list has verified paid partnerships we tracked in real-time. This isn't speculation or a generic SEO list. These are brands actively spending on creator content during the busiest shopping period of the year.

If they're hiring now, they likely have budgets allocated for Q1 2026 campaigns too. Pitch now for January deals.

Top Fashion Brands by Category

Fast Fashion & E-commerce

These brands work with high volumes of creators and move fast.

H&M

Content Style: Versatile styling, seasonal campaigns, activewear integration
Creator Profile: Fashion-forward creators, lifestyle content
Pitch angle: Show how you style complete looks, not just single pieces. They want content that inspires outfit ideas.

Temu

Content Style: Haul content, "finds" videos, budget-friendly styling
Creator Profile: Wide range of creators, accessible entry point
Pitch angle: The "hidden gems" angle works well. Show unexpected quality finds.

Windsor

Content Style: Party wear, holiday outfits, dress styling
Creator Profile: Fashion influencers, event-focused content
Pitch angle: Focus on special occasion styling. Holiday party content is trending right now.

Fashion Nova

Content Style: Curve-friendly content, trendy looks, bold styling
Creator Profile: Confident creators who show personality
Pitch angle: They want creators who can show attitude, not just clothes.

Sportswear & Activewear

Athletic brands are consistently hiring for lifestyle content.

Adidas

Content Style: Ambassador-style content, lifestyle + performance mix
Creator Profile: Active lifestyle creators, not just fitness influencers
Pitch angle: Show the product integrated into your daily life, not just workouts. They're hiring ambassadors, not just one-off posts.

Nike

Content Style: Active lifestyle, athleisure, workout fits
Creator Profile: Authentic athletes and active lifestyle creators
Pitch angle: Performance stories resonate. Show the product in action.

Skechers

Content Style: Comfort-focused content, hands-free slip-ins are trending
Creator Profile: Family content, everyday lifestyle
Pitch angle: The convenience angle is working for them. Show how the product fits into busy life.

Lululemon

Content Style: Premium activewear, fitness lifestyle
Creator Profile: Fitness enthusiasts, yoga, running communities
Pitch angle: Quality and lifestyle over price. Show why premium matters.

PUMA

Content Style: Holiday gift guides, sportswear styling
Creator Profile: Fashion-forward athletic content
Pitch angle: They're bridging fashion and sport. Show athleisure styling.

Retail Giants

Major retailers are pushing creator content hard for gift guides.

Amazon

Content Style: Gift guides, hauls, fashion finds
Creator Profile: Wide range, storefront-focused creators
Pitch angle: Curated "finds" content performs well. Show how you discover and recommend.

Walmart

Content Style: Affordable fashion, family content
Creator Profile: Budget-conscious, family-focused creators
Pitch angle: Value-focused content. Show style on a budget.

Old Navy

Content Style: Casual family wear, holiday pajamas
Creator Profile: Family creators, relatable lifestyle
Pitch angle: Matching family content is trending. Holiday pajamas are a big push right now.

Nordstrom

Content Style: Curated picks, premium positioning
Creator Profile: Fashion-focused, polished aesthetic
Pitch angle: Elevated styling and curation. Quality over quantity.

Premium & Boutique Brands

Higher bar to get in, but better rates and more creative freedom.

Akira

Content Style: Statement pieces, bold styling, influencer aesthetic
Creator Profile: Fashion-forward, confident creators
Pitch angle: Bold, standout content. They want creators who make a statement.

Revolve

Content Style: Premium lifestyle, aspirational content
Creator Profile: Established fashion influencers
Pitch angle: Aspirational lifestyle content. Show the full picture, not just products.

Abercrombie & Fitch

Content Style: Elevated casual, young professional vibes
Creator Profile: Polished, approachable aesthetic
Pitch angle: They've repositioned as elevated basics. Show sophisticated casual styling.

Calvin Klein

Content Style: Clean aesthetic, minimalist styling
Creator Profile: Confident, clean aesthetic creators
Pitch angle: Less is more. Show how basics can be elevated.

Levi's

Content Style: Denim heritage, authentic styling
Creator Profile: Authentic, story-driven content
Pitch angle: Heritage and authenticity. Show real life in denim.

J.Crew

Content Style: Preppy, polished, lifestyle content
Creator Profile: Classic American style creators
Pitch angle: Timeless over trendy. Show enduring style.

Lingerie, Loungewear & Basics

Consistent category with year-round demand.

Avidlove

Content Style: Cozy content, loungewear styling
Creator Profile: Lifestyle and comfort-focused
Pitch angle: Cozy, relatable content. "Getting ready" and relaxation vibes.

SKIMS

Content Style: Holiday pajamas, premium loungewear
Creator Profile: Premium lifestyle creators
Pitch angle: Elevated basics. Show quality and fit.

Spanx

Content Style: Shapewear, confidence content
Creator Profile: Relatable, confidence-focused
Pitch angle: Transformation and confidence stories.

Jewelry & Accessories

Gift-focused content is driving this category.

Birkenstock

Content Style: Casual footwear, comfort lifestyle
Creator Profile: Lifestyle creators, comfort over fashion
Pitch angle: Comfort is the message. Show real daily wear.

gorjana

Content Style: Everyday jewelry, layering
Creator Profile: Approachable fashion creators
Pitch angle: Everyday moments with jewelry. Not just product shots.

James Avery

Content Style: Sentimental jewelry, gift content
Creator Profile: Story-driven, emotional content
Pitch angle: The story behind the jewelry. Gift-giving moments.

How to Use This List

Step 1: Start with your niche fit. If you create activewear content, Adidas and Nike should be on your pitch list. Don't pitch brands that don't match your content style.

Step 2: Study their existing content. Before pitching, look at what creator content the brand is already running. Match that style in your pitch.

Step 3: Reference recent campaigns. Mention specific campaigns you've seen. "I noticed you've been working with creators on holiday gift guides..." shows you've done your homework.

Step 4: Pitch now for January. December pitches land January deals. Brands are already planning Q1 campaigns.

Pitch Template

Hi [Brand],

I noticed you've been working with creators on [type of content you saw]. I'm a [your niche] creator with [X followers] who focuses on [your angle].

I'd love to create [specific content idea] featuring [product]. My audience engages strongly with [relevant content type].

Here's an example of similar content I've made: [link]

Would love to chat!

Methodology

This report uses CollabFeed's live tracking of Instagram and TikTok sponsored posts throughout December 2025. We filtered for the "Fashion" niche and counted only verified paid partnerships (posts containing #ad, #sponsored, or platform-disclosed partnerships).

Platforms: Instagram, TikTok Data source: CollabFeed real-time partnership tracking

All brands listed have verified paid partnerships we tracked during this period. These are brands actively spending on creator content right now.

What's Next

We'll publish our January 2026 Fashion report covering "New Year, New Style" campaigns and spring fashion previews. These brands are already planning their Q1 strategies.

Track Real-Time Fashion Partnerships

See which brands are hiring creators right now. Filter by brand, creator, or engagement rate.

Browse Fashion Brands→

Updated Daily • Free to Browse

Related posts:

Data powered by CollabFeed. Track real-time brand partnerships at collabfeed.io.