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Top Beauty Brands Hiring UGC Creators: February 2026

We tracked verified paid beauty partnerships in February 2026. Here are the brands actively hiring creators right now, from SHEGLAM to Dae Hair.
by CollabFeed Team

Top Beauty Brands Hiring UGC Creators: February 2026

February was mostly about new launches. Maybelline pushed their Serum Lipstick hard, Garnier rolled out a Vitamin C moisturizer globally, and SHEGLAM kept flooding feeds through their SHEIN affiliate model. Skincare had the most partnerships, with makeup and haircare close behind.

We tracked verified paid partnerships across Instagram and TikTok in the Beauty niche over the last 30 days. These brands are spending on creator content right now.

CollabFeed tracks thousands of real beauty partnerships on Instagram and TikTok. See which brands are hiring →

Why These Brands Matter

Every brand on this list has verified paid partnerships we tracked in real-time. This isn't a generic list of beauty brands. These are companies actively spending on creator content this month.

Q1 budgets are confirmed and brands are planning spring campaigns. If they're spending now, they likely have budget for the next few months too.

Creator tier unlocks verified partnership emails for 1000+ brands. Skip the DMs and land in their inbox.

Top Beauty Brands by Category

Skincare

Skincare had the most partnerships this month. SPF content is picking up as spring approaches, and several new serums and moisturizers launched across markets.

La Roche-Posay

  • Content Style: Sun protection education, SPF routines, dermatologist-backed messaging
  • Creator Profile: Skincare-focused, educational content
  • Pitch angle: UVMune 400 is their current push. Lead with "why SPF matters daily" content, not just product shots. They want educators.

Vaseline

  • Content Style: Event-driven content (Grammys sponsorship), lip care, body lotion
  • Creator Profile: Lifestyle creators, event coverage
  • Pitch angle: They're doing big cultural moments right now. If you can tie skincare into events or lifestyle content, that's your in.

NIVEA

  • Content Style: Micellar water, men's skincare ("BaddiebutSoftie" campaign)
  • Creator Profile: Everyday skincare, relatable content
  • Pitch angle: They're experimenting with men's skincare content. If you're a male creator doing skincare, this is wide open.

Neutrogena

  • Content Style: Acne solutions, hydrating cleansers, Walmart-exclusive launches
  • Creator Profile: Results-focused, before/after content
  • Pitch angle: They're partnering with mega-creators like Vinnie Hacker for reach. Smaller creators should focus on genuine results content to stand out.

Olay

  • Content Style: Nostalgic/millennial moisturizer campaigns, cross-platform
  • Creator Profile: Millennial women, relatable skincare journeys
  • Pitch angle: They're leaning into nostalgia. "My mom used Olay" storytelling resonates with their current direction.

Garnier

  • Content Style: NEW Hydrating Sorbet Moisturizer with Vitamin C + Niacinamide
  • Creator Profile: Skincare routine creators, ingredient-savvy audiences
  • Pitch angle: Major global launch right now. They need content across markets. Lead with ingredients and routine integration.

CeraVe

  • Content Style: Simple routines, dermatologist-recommended, retail partnerships
  • Creator Profile: Clean aesthetic, science-backed skincare
  • Pitch angle: They go big on TikTok with celebrity creators. For smaller creators, focus on genuine "this is my actual routine" content.

Pixi Beauty

  • Content Style: Clarity Collection launch (cleanser, tonic, lotion, blemish stickers)
  • Creator Profile: Clean beauty, glow-focused
  • Pitch angle: New product line means new campaign budgets. Reference the Clarity Collection specifically in your pitch.
  • Verified email available on CollabFeed

Makeup

Most makeup partnerships came from Maybelline's new launch and SHEGLAM's ongoing affiliate machine.

SHEGLAM

  • Content Style: Multi-product pushes (Lustra Collection, Like Magic Concealer, primers, lip oils), SHEIN store links
  • Creator Profile: Wide range, tutorial-focused, all audience sizes
  • Pitch angle: The easiest entry point in beauty. They work with creators at every level. Apply through their SHEIN affiliate program or pitch directly.
  • Verified email available on CollabFeed

Maybelline

  • Content Style: Serum Lipstick launch ("Love At First Swipe"), shade matching content
  • Creator Profile: Makeup enthusiasts, lip content specialists
  • Pitch angle: This is their big Q1 launch. Lip swatch content, shade comparison, and "first impression" reactions are what they want right now.

Lakme

  • Content Style: Budget-friendly lip products, affordable glam
  • Creator Profile: Indian beauty creators, budget beauty
  • Pitch angle: Under INR 500 positioning. If you're in the Indian market doing affordable beauty content, they're actively hiring.
  • Verified email available on CollabFeed

Estee Lauder

  • Content Style: Double Wear foundation relaunch, long-wearing formula
  • Creator Profile: Polished aesthetic, foundation-focused content
  • Pitch angle: They're relaunching an iconic product. "I tested it for 12 hours" content fits perfectly.
  • Verified email available on CollabFeed

NYX Professional Makeup

  • Content Style: GRWM content, Influenster sampling program
  • Creator Profile: Creative makeup lovers, bold looks
  • Pitch angle: Their Influenster program is an easy way in. Focus on creative, experimental content.

Milk Makeup

  • Content Style: India launch on Nykaa (Hydro Grip Primer, Setting Spray)
  • Creator Profile: Trendy, clean beauty aesthetic
  • Pitch angle: Brand new to the Indian market through Nykaa. If you're an Indian beauty creator, there's little competition for these partnerships right now.
  • Verified email available on CollabFeed

Armani Beauty

  • Content Style: Luminous Silk foundation relaunch with niacinamide
  • Creator Profile: Elevated, luxury aesthetic
  • Pitch angle: Skincare-infused makeup is their angle. Bridge the gap between skincare and foundation content.

Our pitch generator references a brand's real campaigns so your outreach sounds researched. Try a free pitch →

Haircare

Haircare was busy this month. Shampoo launches, styling tools, and one standout Dae Hair post that went semi-viral on TikTok.

Dae Hair

  • Content Style: NEW texturizing spray, styling tutorials
  • Creator Profile: Hair styling, natural texture content
  • Pitch angle: Their recent TikTok campaign with Emilie Kiser hit 781K views and 133K likes. They clearly invest in TikTok. Pitch with video concepts, not just static content.
  • Verified email available on CollabFeed

Dove

  • Content Style: Peptide Bond Strength Hair Mask + Leave-In Creme Serum
  • Creator Profile: Authentic, natural hair journeys
  • Pitch angle: "12% protein peptide complex" is their messaging. Show hair repair results and routine content.

Bare Anatomy

  • Content Style: Ultra Smoothing Shampoo, Anti Hairfall Shampoo
  • Creator Profile: Indian haircare creators, results-driven
  • Pitch angle: Running Nykaa sale tie-ins. Combine honest review content with a shopping angle.
  • Verified email available on CollabFeed

Goody

  • Content Style: Hair accessories (bows, florals), Amazon partnership
  • Creator Profile: Styling, everyday hair content
  • Pitch angle: Accessories are an easy content format. "5 ways to style with one accessory" type content works.

Mielle Organics

  • Content Style: Lavender & Lychee Scalp Collection launch at Target
  • Creator Profile: Natural hair, textured hair specialists
  • Pitch angle: New product line at Target. If you do natural hair content, pitch around the launch specifically.
  • Verified email available on CollabFeed

California Naturals

  • Content Style: Dream Curl Collection launch at Ulta Beauty
  • Creator Profile: Curly hair creators
  • Pitch angle: New curl-focused line at Ulta. If you do curly hair content, this is a natural fit.
  • Verified email available on CollabFeed

Fragrance

Fewer fragrance partnerships this month, but a few worth noting.

Dossier

  • Content Style: Affordable luxury dupes (Carolina Herrera Good Girl inspired)
  • Creator Profile: Fragrance enthusiasts, "smell expensive for less" content
  • Pitch angle: The dupe angle is their whole brand. Show comparisons, blind tests, "this smells like X but costs Y" content.
  • Verified email available on CollabFeed

MCoBeauty

  • Content Style: Fragrance launch, beauty multi-category
  • Creator Profile: Australian beauty creators
  • Pitch angle: They're expanding beyond makeup into fragrance. Early movers get the best deals when brands enter new categories.
  • Verified email available on CollabFeed

Dolce & Gabbana

  • Content Style: 20th anniversary of "The One"
  • Creator Profile: Luxury, aspirational lifestyle
  • Pitch angle: Anniversary campaigns have bigger budgets. Reference the milestone in your pitch.
  • Verified email available on CollabFeed

Know which brands to pitch before you write a word. CollabFeed shows who's actually spending on creators. Search brands →

Beauty Tools & Devices

FOREO

  • Content Style: FLIP Play Advanced LED Hair Brush
  • Creator Profile: Tech-meets-beauty, innovation-focused
  • Pitch angle: LED beauty devices are trending. Show the science and the results.
  • Verified email available on CollabFeed

Michael Todd Beauty

  • Content Style: At-home dermaplaning tools
  • Creator Profile: Skincare routine creators, DIY beauty
  • Pitch angle: Dermaplaning content gets high engagement. Show the process and results.
  • Verified email available on CollabFeed

TYMO

  • Content Style: Airbeam multi-function hair tool
  • Creator Profile: Busy lifestyle, mom content
  • Pitch angle: "One tool does everything" is their messaging. Show time-saving routines.

Nails

Nails.INC

  • Content Style: Topless line at Ulta Beauty
  • Creator Profile: Nail art, clean aesthetic
  • Pitch angle: Ulta exclusive means they need content that drives in-store traffic. Reference the retailer.
  • Verified email available on CollabFeed

Subscription Boxes

IPSY

  • Content Style: Monthly beauty box unboxings, GRWM with IPSY products
  • Creator Profile: Beauty discovery, honest reviews
  • Pitch angle: They work with creators at all levels. Genuine unboxing reactions outperform scripted content.
  • Verified email available on CollabFeed

How to Use This List

Option 1: Smart Brand Matching

Not sure which brands are the best fit for you? Our Smart Brand Discovery tool analyzes your content niche and matches you with brands from our database that align with your style. Describe what you create, and we'll show you your top matches with compatibility scores.

Smart Brand Matching

Tell us your niche. We'll match you with beauty brands actively hiring creators like you. Creator tier unlocks verified partnership emails.
Find Your Brand Matches→

Creator tier: verified emails for 1000+ brands

Option 2: Generate a Pitch

Pick any brand on CollabFeed and we'll generate a personalized pitch for you. Our pitch generator analyzes the brand's real campaign data and writes a pitch tailored to what they're actually looking for.

No generic templates. Real data, real pitches.

Option 3: Do It Yourself

If you prefer to write your own pitches:

  1. Start with niche fit. Don't pitch skincare brands if your content is all about nail art.
  2. Study their current campaigns. Look at what content they're running right now on CollabFeed.
  3. Reference new launches. "I saw you just launched the Serum Lipstick line..." immediately shows you've done your homework.

Based on what we tracked this month:

New product launches account for most of the bigger campaigns this month. Maybelline's Serum Lipstick, Garnier's Vitamin C Moisturizer, Dove's Peptide Bond haircare, Pixi's Clarity Collection. Brands spend more at launch, so pitch around new products when you can.

India showed up everywhere in this data. Maybelline, Lakme, Dove, Pond's, NIVEA, Bare Anatomy, Milk Makeup are all running India-specific campaigns. If you're an Indian beauty creator, there's a lot of activity right now.

Retail tie-ins came up constantly. Walmart (Neutrogena, CeraVe), Target (Mielle Organics), Ulta (California Naturals, Nails.INC, Pixi), Nykaa (Maybelline, Milk Makeup). Brands want content that gets people into specific stores.

The biggest beauty post this month was Dae Hair x Emilie Kiser at 781K views with a 17% engagement rate on TikTok. Beauty brands are clearly spending more on TikTok than before.

Methodology

This report uses CollabFeed's live tracking of Instagram and TikTok sponsored posts over the last 30 days (January 12 - February 11, 2026). We filtered for the "Beauty" niche and counted only verified paid partnerships (posts containing #ad, #sponsored, or platform-disclosed partnerships).

Platforms: Instagram, TikTok Data source: CollabFeed real-time partnership tracking

All brands listed have verified paid partnerships we tracked during this period. These are brands actively spending on creator content right now.

What's Next

We'll publish the March 2026 Beauty report next month. Spring usually means more SPF campaigns and festival-season makeup content.

Ready to Pitch Beauty Brands?

Use Smart Brand Matching to find your perfect fit, then generate a personalized pitch. Creator tier unlocks verified partnership emails.
Find Beauty Brand Matches→

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Data powered by CollabFeed. Track real-time brand partnerships at collabfeed.io.