Top Fashion Brands Hiring Creators: April 2026

April was a festival month. Revolve flew creators out to Coachella and ran "RevolveFestival" content all weekend, with TikTokers in the 300K to 1M range posting fits, vlogs, and party content. Windsor turned its festival ambassador push into a steady drip of "day 2 reveal" videos. Behind the festival noise, the more interesting story is happening in the mid-tier: spring denim is back in a real way, Mother's Day jewelry brands are spending now for early-May drops, and a handful of smaller brands like Mooslover, Cosy Island, and Edikted are quietly running creator programs that almost no one is pitching.

We tracked verified paid partnerships across Instagram and TikTok in the Fashion niche over the last 30 days. Here are the brands actively hiring creators right now.

Why These Brands Matter

Every brand below has verified paid partnerships we tracked in real time. We deliberately skipped the mega-mainstream names that flood every fashion list. These are the brands actually hiring creators in April with budget already approved for May campaigns.

Festival season peaks this month and Mother's Day lands May 11. Brands hiring now are casting for content that drops in the next two to four weeks.

Top Fashion Brands by Category

Festival & Going-Out

Coachella was the single biggest creator moment in fashion this month. Revolve ran the whole weekend, Windsor pushed festival reveals, and smaller brands like Edikted leaned into spring break and college-festival energy.

Revolve

• Content Style: RevolveFestival hub content. Outfit reveals, party vlogs, "fest fit of the day" TikToks. Bright, sunny, party-on aesthetic.
• Creator Profile: Mid-to-mega TikTok creators in the 300K to 1.1M range, women's lifestyle and fashion. Multiple creators in this band ran #RevolveFestival posts within the same week.
• Pitch angle: Revolve is casting a year ahead for the next festival cycle. If you missed Coachella, pitch now for summer festivals (Bonnaroo, Lollapalooza, Outside Lands). Lead with your outfit content and vlog style. They invest in creators who can produce a full weekend's worth of content, not a single post.
• Verified partnership email: Unlock on CollabFeed

Windsor

• Content Style: Festival fits, "day 2 reveal" series, formal-meets-going-out dress content. Their #windsorambassador hashtag is running constantly.
• Creator Profile: TikTok-heavy, women's fashion creators across a wide range of sizes. Creators from 230K up to 1.2M were all active this month.
• Pitch angle: Windsor is building a long-term ambassador program, not one-off campaigns. If you can commit to a multi-post series and have prom/festival/special-occasion content already on your feed, they convert ambassadors quickly. Reference #windsorambassador in your pitch.
• Verified partnership email: Unlock on CollabFeed

Princess Polly

• Content Style: Outfit rotation reels, spring/summer drops, "everything is Princess Polly" aesthetic content. Less festival-explicit than Revolve, more everyday going-out.
• Creator Profile: Mid-size women's fashion creators (100K to 200K range). A 150K Instagram creator ran an outfit rotation post with the #PP_Partner tag.
• Pitch angle: Princess Polly's creator program is structured and repeatable. They want clean outfit rotation content ("here are X looks from PP") not one-shot product placements. Pitch a multi-look reel concept, not a single post.
• Verified partnership email: Unlock on CollabFeed

ABOUT YOU

• Content Style: Discount code drops, summer dress hauls, European market positioning. Personal codes (e.g. MEIKI15) drive conversion.
• Creator Profile: European TikTok creators, German and Nordic markets specifically. A 200K DACH-market TikTok creator ran a 15% off code campaign that hit 7.68% engagement.
• Pitch angle: ABOUT YOU is one of the few major fashion brands actively casting in DACH and Nordic markets. If your audience skews European, this is one of the easier pitches in the space. Lead with your audience geography, then your follower count.

Edikted

• Content Style: Spring favorites hauls, on-campus content, personal discount code integration ("use code XYZ10 for $$ off").
• Creator Profile: College-age and Gen Z creators, often smaller (10K to 20K range). A 14K college-audience TikTok creator ran an Edikted spring drop with 5.61% engagement.
• Pitch angle: Edikted is one of the most accessible spring fashion brands for smaller creators. The bar is lower than Princess Polly or Revolve. If you have a college audience and a clean spring aesthetic, this is a fast yes.

Spring Denim & Staples

Denim is having a real moment this spring. Wrangler, True Religion, and Gap all ran active creator programs in April. Aritzia and H&M are pushing spring staples and LBDs.

Aritzia

• Content Style: Petite-friendly spring hauls, "comment SPRING ARITZIA to shop" reels, multi-piece outfit posts. Polished, soft, feminine.
• Creator Profile: Mid-size Instagram creators (100K to 250K), petite or mom fashion focus. A 200K petite-fashion creator ran two Aritzia spring posts in two weeks, both with 100K+ views.
• Pitch angle: Aritzia rewards creators who pitch a specific angle (petite, mom-fit, workwear) rather than "I love your brand." If you have a sub-niche within women's fashion, lead with that. Repeat partnerships are common, so a strong first post compounds.
• Verified partnership email: Unlock on CollabFeed

Gap

• Content Style: "Sweats Like This" set content, denim styling, comfort-meets-style positioning. The #HowYouWearGap and #GapCreatorVideos tags are their current creator program hooks.
• Creator Profile: Mid-size Instagram creators with a clean, casual aesthetic. Multiple creators in the 14K to 20K range ran Gap spring partnerships this month.
• Pitch angle: Gap's creator program is explicitly tagged (#GapCreatorVideos), which means it has structured briefs and recurring drops. Pitch around a specific Gap product line (denim, sweats, basics) and reference the hashtag in your pitch.
• Verified partnership email: Unlock on CollabFeed

H&M

• Content Style: "The perfect LBD" type product hero content, kids fashion drops, summer dress launches.
• Creator Profile: Both larger women's fashion creators (~480K) and family/mom creators (~200K). H&M splits spend between high-reach women's fashion and parenting accounts.
• Pitch angle: H&M responds best to creators who can pitch a specific product story ("the perfect LBD," "kids' summer drop") rather than a general brand love letter. Mid-size creators in the women's fashion lane have been getting paid placements lately, not just gifted.

Wrangler

• Content Style: Denim try-ons, "the most perfect jeans" reaction content, gifted-to-paid pipeline.
• Creator Profile: Smaller TikTok creators (1K to 10K). Multiple creators in this band ran Wrangler partnerships this month. Low-bar entry point.
• Pitch angle: Wrangler is one of the few major denim brands actively partnering with sub-10K creators. Most start as gifted partnerships and convert to paid. Pitch a single jeans try-on reel and tag #wranglerjeans.

True Religion

• Content Style: Editorial denim posing, "new season, same energy" copy, elevated streetwear aesthetic.
• Creator Profile: Mid-size Instagram creators (30K to 50K), urban/streetwear-adjacent. A 30K streetwear-adjacent creator ran a True Religion spring partnership with 7.8% engagement.
• Pitch angle: True Religion is building back its creator program after a quiet stretch. The brand wants editorial, fashion-forward content, not casual try-ons. Pitch with high-quality visuals and a clear streetwear or elevated-casual angle.

Footwear

Spring footwear is split between sandals (Yellow Box, Cosy Island), sport shoes (ECCO, Adidas), and Western boots (Boot Barn, leaning into festival energy).

ECCO

• Content Style: Lifestyle storytelling, walking and travel content. Their April push was the London Marathon Biom 720 campaign. Comfort-first messaging.
• Creator Profile: Lifestyle and travel Instagram creators in the 100K to 200K range. A 200K London-based travel creator hit 211K views on an ECCO marathon vlog.
• Pitch angle: ECCO doesn't want product demos, they want lifestyle integration. Pitch an event or moment ("walking marathon spectator," "day in the city") where the shoes fit naturally. They invest in creators who can tie shoes to a specific occasion.
• Verified partnership email: Unlock on CollabFeed

Cosy Island

• Content Style: "New fave spring heels" reveal content, fashion-meets-comfort positioning, multilingual creator base.
• Creator Profile: Smaller Instagram creators (10K to 50K), European fashion creators specifically. Multiple European creators in the 10K to 40K range ran Cosy Island posts this month.
• Pitch angle: Cosy Island is a smaller brand that almost no one is pitching, which makes it easier to land. They respond well to clean fashion-photography style posts rather than try-on hauls. European creators get extra preference.

Boot Barn

• Content Style: Western wear, festival/rodeo countdown content, country aesthetic.
• Creator Profile: TikTok creators in the country/Western space, smaller (30K to 50K). A 38K Western-aesthetic creator hit 95% engagement on a single Boot Barn post.
• Pitch angle: Boot Barn rides festival and rodeo seasons hard. Spring through summer is their peak hiring window. If you have any Western or country-adjacent content, this is a fast pitch.

Mooslover

• Content Style: Boho pants, desert/beach contrast posts, Amazon storefront integration.
• Creator Profile: Smaller Instagram creators (20K to 50K) in the boho/festival aesthetic. A 22K boho-aesthetic creator ran a Mooslover desert-to-ocean post with 5.39% engagement.
• Verified partnership email: Unlock on CollabFeed

Bridal & Special Occasion

Wedding season is here. Bridal-era content, wedding guest dresses, and prom/formal styling are all peaking now through June.

Nordstrom

• Content Style: "Bridal era" Instagram content, styling reels, wedding dress and accessory content. Premium retail aesthetic.
• Creator Profile: Mid-to-large Instagram creators (140K to 215K), women's fashion and lifestyle. Both bridal-content and general-styling creators in this band ran Nordstrom partnerships in the same week.
• Pitch angle: Nordstrom's #NordstromPartner program is currently leaning hard into wedding season content (bridal looks, wedding guest, mother-of-the-bride). If you have any wedding-adjacent content, lead with that. Standard women's fashion pitches get less attention right now.

One Quince

• Content Style: Spring dress reveals, "which is your fave" engagement hooks, wedding guest positioning.
• Creator Profile: Larger Instagram creators (500K+), polished women's fashion. A 575K women's fashion creator ran a spring dress post for Quince with 45K views.
• Pitch angle: Quince wants creators who can drive comments and DMs. Their content format is consistent: "comment DRESS for links" engagement hooks. Pitch with an engagement plan, not just reach.

ELOQUII

• Content Style: Plus size spring dress content, "I chose the dresses, they added a wildcard" formats, body-confident styling.
• Creator Profile: Plus size Instagram creators, mid-to-large (200K to 500K). A 490K plus-size creator ran a #XOQ ELOQUII post with 45K views.
• Pitch angle: ELOQUII is the highest-budget plus-size-specific brand actively hiring right now. Wedding guest and special occasion content is their peak season. Lead with size-inclusive styling expertise, not just follower count.

Mother's Day Jewelry

Mother's Day lands May 11. Jewelry brands are spending in April for posts that drop in early May.

Mint and Lily

• Content Style: Personalized jewelry, family-focused content, gift-giving framing.
• Creator Profile: Mid-size TikTok creators (50K range) with family or lifestyle content. A 55K family/lifestyle creator ran a Mint and Lily post with 15.56% engagement.
• Verified partnership email: Unlock on CollabFeed

GLDN

• Content Style: Engraved name necklaces, "jewelry that means something" emotional positioning, Mother's Day gift content.
• Creator Profile: Smaller Instagram and TikTok creators (10K to 20K), family and mom content. A 10K mom-content creator ran a GLDN engraved necklace post with 44.92% engagement.

Less Competitive Lanes

A few smaller niches with active April partnerships and almost no creator competition:

Hatley

Kids' clothing brand running Instagram partnerships with parenting creators (40K to 50K range). Spring/Easter prints are their current campaign focus.

Nuuly

Clothing rental service. Quietly partnering with very small TikTok creators (under 1K followers). Lowest entry barrier of any brand on this list.

DUER Performance

Men's apparel, comfort-first. Mid-size Instagram creators (40K to 50K) in the men's lifestyle space. A 50K men's lifestyle creator ran a DUER Stretch Canvas Utility Pant post with 3.8% engagement.

What's Trending Right Now

Festival content peaks in April. Revolve and Windsor are the two clearest signals, but the festival energy bleeds into Edikted, Boot Barn (rodeo overlap), and Mooslover (boho desert content). If your aesthetic touches festival, this is the one month a year where pitches convert fastest.

Spring denim is the dominant non-festival category. Wrangler, True Religion, Gap, and Aritzia all ran active creator programs in April. Bootcut, wide-leg, and relaxed silhouettes specifically. The brands want creators who can show denim in motion, not just static try-ons.

Mother's Day jewelry is spending now for early-May drops. Mint and Lily, GLDN, and a handful of smaller jewelry brands are casting through April for content that lands in the first week of May. Lead times are short.

Mid-tier brands are more accessible than mega-brands. Cosy Island, Edikted, Mooslover, and Hatley all responded to creators in the 10K to 50K range this month. The conversion rate on a focused, specific pitch to a mid-tier brand is higher than on a generic pitch to H&M or Nordstrom.

Discount codes are doing more work than they did last year. Edikted, ABOUT YOU, Mint and Lily, and Madlady all run creator partnerships built around personal codes. If you have an audience that converts on codes (engaged followers, regular outfit content), pitch the code-driven model explicitly.

Methodology

This report uses CollabFeed's live tracking of Instagram and TikTok sponsored posts over the last 30 days (March 25 to April 24, 2026). We filtered for the "Fashion" niche and counted only verified paid partnerships (posts containing #ad, #sponsored, or platform-disclosed partnerships).

Platforms: Instagram, TikTok Data source: CollabFeed real-time partnership tracking

All brands listed have verified paid partnerships we tracked during this period.

What's Next

We'll publish the May 2026 Fashion report next month. Expect summer collections, swimwear launches, and Mother's Day campaigns to drop through early May.

Related posts:

• Top Fashion Brands Hiring Creators: March 2026
• Top Beauty Brands Hiring Creators: April 2026
• How to Pitch Brands as a Creator (Without Getting Ignored)

Data powered by CollabFeed. Track real-time brand partnerships at collabfeed.io.