Top Fashion Brands Hiring UGC Creators: February 2026

February split between Valentine's Day campaigns and early spring launches. Comfort messaging was everywhere. Dearfoams built a whole "AnalogLife" campaign around slowing down, Skechers turned their Slip-ins into date night content, and Hey Dude leaned into road trips. On the other end, brands like Aerie and Free People started pushing spring collections early. Footwear and activewear had the most partnerships, with jewelry and denim close behind.

We tracked verified paid partnerships across Instagram and TikTok in the Fashion niche over the last 30 days. These brands are spending on creator content right now.

Why These Brands Matter

Every brand on this list has verified paid partnerships we tracked in real-time. This isn't a generic list of fashion brands. These are companies actively spending on creator content this month.

Spring campaigns are being planned and Valentine's Day budgets carried over. If they're spending now, they likely have budget for the next few months too.

Creator tier unlocks verified partnership emails for 1000+ brands. Skip the DMs and land in their inbox.

The SHEIN Machine

SHEIN continues to dominate fashion partnership volume. February's data was heavy on the Brazilian market, with creators pushing store-within-a-store promotions.

What's different this month:

• Sleepwear stores dominated (SweetSlumber, LuxeNights, CottageSlumber, Chillnights). SHEIN is pushing home comfort categories hard.
• Plus size got more attention through SHEIN Curve stores (Elenzga CURVE, NU&NOW, Muchica CURVE)
• SHEIN-partnered stores like Charlaine (underwear/sleepwear) and Ocili (lingerie) are running their own creator campaigns through the SHEIN platform

Should you pitch them? Same as always: their affiliate program is easy to join and great for building a portfolio. But if you're in the sleepwear or plus size space specifically, there's clearly budget flowing to those categories right now.

Top Fashion Brands by Category

Activewear & Athleisure

Spring workout gear is launching and brands are investing in both gym content and lifestyle crossover.

Aerie

• Content Style: Spring outfit hauls with specific product names. Creators are pairing the Go-To Sweatshirt with Go-To Fleece Shorts, the OFFLINE By Aerie Real Me XTRA Colorblock Sports Bra with matching leggings, and styling the At The Barre Smocked Dress for warm weather.
• Creator Profile: Women's lifestyle, spring fashion, casual fitness
• Pitch angle: They have a massive spring drop right now. Reference #AeriePartner and #AerieREAL in your pitch. Those hashtags are on every partnership. Name the specific products you'd feature.
• Verified email available on CollabFeed

Oner Active

• Content Style: Gym wardrobe building, streetwear-meets-activewear. Creators get personal discount codes and frame it as "building my dream gym wardrobe."
• Creator Profile: Fitness creators, gym community, athletic aesthetic
• Pitch angle: They give creators personal discount codes. If you're building a gym content niche, pitch around how you'd integrate their pieces into workout content. They want long-term partnerships, not one-offs.
• Verified email available on CollabFeed

Halara

• Content Style: Stretchy jeans and athleisure basics with dual discount codes per creator (flat amount off + percentage off). Comfort-first messaging across French and European markets.
• Creator Profile: Everyday comfort, mom life, casual style
• Pitch angle: "These don't feel like jeans" messaging resonates. They're active in Europe especially. #halarajeans #halaraflex

prAna

• Content Style: New seasonal arrivals styled in active-outdoor settings
• Creator Profile: Active lifestyle, outdoors-meets-everyday
• Pitch angle: They use #prAnapartner consistently. Pitch around new arrivals with a lifestyle integration angle, not just product shots.
• Verified email available on CollabFeed

Casual & Everyday

H&M

• Content Style: Spring wardrobe building, casual basics, family dressing. One partnership featured a couple getting the whole family spring-ready in H&M while splitting morning duties.
• Creator Profile: Wide range, from solo fashion to family content
• Pitch angle: Multiple partnerships this month across Instagram and TikTok. They're pushing spring basics. Family-focused content seems to be a direction they're investing in.

Gap

• Content Style: "New spring rotation" content, lifestyle moments. One partnership even featured bracelets and squirrels, showing how far they're going beyond just clothes.
• Creator Profile: Casual, creative, approachable
• Pitch angle: Their #GapCreator and #HowYouWearGap programs are active. They want to see how creators make Gap pieces their own in real life, not just try-ons.

Free People

• Content Style: Last-minute tropical travel packing, effortless resort wear. Also sponsored "Paws for a Moment" (animal welfare event), showing they invest in experiential marketing.
• Creator Profile: Aspirational lifestyle, travel, bohemian aesthetic
• Pitch angle: The "free-est Resort" collection is their current push. If you're traveling, pitch around destination styling with their resort pieces.

Winners

• Content Style: Office-to-dinner transitional looks, discovering premium pieces at discount prices. Creators emphasize quality fabrics and timeless pieces.
• Creator Profile: Style-savvy, professional women, thrift energy
• Pitch angle: The treasure-hunt discovery angle is their brand identity. "I found this at Winners" content with cotton basics for spring transition. #WINNERSMOMENT #WINNERSFabFinds
• Verified email available on CollabFeed

Denim & Workwear

Solid denim activity this month, especially from brands catering to inclusive sizing.

Good American

• Content Style: Denim-focused, confident, minimal. Partnerships tend to be simple: great denim, real body, short caption.
• Creator Profile: Denim lovers, body confidence, inclusive fashion
• Pitch angle: Keep it simple. #goodamericanpartner is their tag. They want real denim moments, not overproduced.
• Verified email available on CollabFeed

Lane Bryant

• Content Style: New denim launches with specific names and prices. Genius Fit jeans ($35) and Cloud Fit jeans ($45) with a Feb 6-8 sale event. Creators show new arrivals with real pricing.
• Creator Profile: Plus-size fashion, over-50 style, curvy confidence
• Pitch angle: They want content that shows real women styling affordable denim. Reference their specific product lines. #lanebryantpartner
• Verified email available on CollabFeed

Commense

• Content Style: Spring workwear essentials with detailed sizing info. Creators include measurements (weight, bust, waist, hip, height) and personal 12% off codes.
• Creator Profile: Petite fashion, professional style, workwear
• Pitch angle: They want detailed try-on content with real size references. Good for creators who do thorough sizing breakdowns.
• Verified email available on CollabFeed

Footwear

Footwear was surprisingly busy. Comfort-first messaging dominated across the board.

Skechers

• Content Style: Valentine's Day at-home date nights built around Hands Free Slip-ins. One creator planned an entire surprise date night at home wearing Skechers. The Cozy Fit collection with soft quilted feel is the hero.
• Creator Profile: Lifestyle, cozy content, date ideas
• Pitch angle: "No bending over or touching your shoes to get them on" is their selling point. They want content showing the slip-in feature naturally. #SkechersCozyFit #SkechersPartner

Hey Dude

• Content Style: Road trip content, lightweight travel. "On in seconds, light enough to forget, road trip ready" is literally how creators describe the Wally Stretch Sox.
• Creator Profile: Travel, outdoor casual, men's lifestyle
• Pitch angle: Wally Stretch Sox is the product to reference. Pitch around travel or everyday convenience. They want the shoe to be part of a story, not the whole story. #HEYDUDEStretchSox #HEYDUDEpartner
• Verified email available on CollabFeed

Dearfoams

• Content Style: "AnalogLife" campaign about slowing down, being present, mindful moments. Genuine suede and soft shearling boots. Each creator gets a personal 25% off code.
• Creator Profile: Mindful living, cozy lifestyle, comfort-first
• Pitch angle: AnalogLife is a full brand direction, not just a hashtag. They want content about slowing down and being present, with their boots as the comfort companion. #DearfoamsFireside #MyDearfoams
• Verified email available on CollabFeed

Margaux

• Content Style: Ballet flats as the anchor of entire outfits. Creators style complete looks around the shoe and position it as "effortless chic."
• Creator Profile: Classic, polished, timeless aesthetic
• Pitch angle: They want creators who build outfits around their shoes. Show the whole look, lead with the flat. #margauxnypartner
• Verified email available on CollabFeed

SAS Shoes

• Content Style: Full-day walking content, travel comfort. Creators mention owning 6+ pairs. Relaxed Sandals in Teddy colorway and Edee Hobo Handbag highlighted.
• Creator Profile: Travel, active lifestyle, 40+ women
• Pitch angle: Long-term brand loyalty is their angle. If you genuinely wear comfort shoes daily, the "I own X pairs" testimonial works.
• Verified email available on CollabFeed

Jewelry & Accessories

Valentine's Day drove most jewelry partnerships this month. Mix of luxury events and everyday layering.

Swarovski

• Content Style: Vienna Opera Ball event coverage, Heritage collection, Vienna Collection launch. Creators attended the actual event wearing Swarovski pieces.
• Creator Profile: Luxury lifestyle, formal events, aspirational content
• Pitch angle: They're investing in major cultural event sponsorships and tying launches to them. If you attend galas or formal events, pitch around pairing their heritage pieces with event content. #SwarovskiHeritage #SwarovskiViennaCollection

Angara

• Content Style: Classic fine jewelry investment pieces, gemstone necklaces. "Timeless pieces that complement any look" positioning.
• Creator Profile: Luxury-adjacent, timeless style, quality-focused
• Pitch angle: They position as affordable luxury fine jewelry. If you do elevated everyday content, pitch around the investment angle. #angara2026 #angaraessentials
• Verified email available on CollabFeed

Brilliant Earth

• Content Style: Self-gifting for Valentine's Day. "Doing something nice for yourself doesn't need a reason" messaging.
• Creator Profile: Luxury lifestyle, self-care, milestone moments
• Pitch angle: The self-purchase angle works beyond Valentine's Day. They want aspirational, personal content about treating yourself.
• Verified email available on CollabFeed

Caitlyn Minimalist

• Content Style: Everyday layering, staple collection building. "Pieces you never have to take off. Simple, timeless, and perfect for everyday wear." Personal discount codes.
• Creator Profile: Minimalist aesthetic, everyday fashion
• Pitch angle: "Building a staple jewelry collection" is the content angle. Simple layering content with their pieces as the foundation.
• Verified email available on CollabFeed

Premium & Designer

Coach

• Content Style: Music festival tie-ins. Laneway festival partnership with artist content.
• Creator Profile: Culture-forward, music scene, aspirational lifestyle
• Pitch angle: They're tying product to cultural moments. If you attend events or create culture-adjacent content, that's your angle. #CoachNY #CoachPartner

Revolve

• Content Style: Ambassador program, monthly curated picks with links in Instagram Stories
• Creator Profile: Established fashion influencers, high production value
• Pitch angle: #RevolveAmbassador program is active. You need an existing portfolio that matches their aesthetic. They want curated picks, not just hauls.

ASTR The Label

• Content Style: "Styling one piece 3 ways" content format
• Creator Profile: Fashion-forward, styling expertise
• Pitch angle: They want creative styling content, not just try-ons. Show versatility with their pieces. #ASTRTheLabelPartner
• Verified email available on CollabFeed

Ritu Kumar

• Content Style: Kolkata Silk Collection with pure silks, hand embroidery, heritage reimagined. In-store content at Palladium Mall Mumbai.
• Creator Profile: Indian fashion, luxury, heritage appreciation
• Pitch angle: If you're in the Indian fashion space, they're pushing heritage fabrics hard. Visit their stores and pitch around "heritage reimagined for the modern woman."
• Verified email available on CollabFeed

Dresses & Special Occasion

Jessakae

• Content Style: Lucky Collection launch with dreamy, romantic dresses. Specific styles: NANCY (blue floral) and CHERIE (cream bow).
• Creator Profile: Romantic, feminine, dressy content
• Pitch angle: New collection launch = new campaign budgets. Reference the Lucky Collection and specific dress names in your pitch. They want styled, editorial content. #jessakae
• Verified email available on CollabFeed

Lingerie & Intimates

Intimissimi

• Content Style: Ultra light cashmere tops styled for nights out. Positioning basics as evening wear, not just underwear.
• Creator Profile: Evening wear, elegant basics, European style
• Pitch angle: They're pushing cashmere pieces as OOTN staples. If you do night-out styling content, pitch around making their basics look elevated. #intimissimigirls
• Verified email available on CollabFeed

NALA

• Content Style: Wire-free bra innovation, comfort-first. "The first wire-free bra that doesn't feel like a lie." Personal 15% off codes.
• Creator Profile: Body positivity, comfort, honest reviews
• Pitch angle: Honest, relatable, comfort-focused content. They're a smaller brand, which means easier to land a partnership and more likely to respond to pitches.
• Verified email available on CollabFeed

Sustainable & Secondhand

Sustainability content showed up more than usual this month.

Never Fully Dressed

• Content Style: NEW buy/sell platform where customers trade secondhand NFD pieces for cash or credit. Inclusive sizing, community empowerment.
• Creator Profile: Sustainable fashion, community-focused, body-positive
• Pitch angle: They just launched a resale platform, which means fresh campaign budgets. Pitch around sustainable fashion or the circular economy angle. They want partners who genuinely care about sustainability. #neverfullydressedpartner
• Verified email available on CollabFeed

OneQuince

• Content Style: Non-toxic clothing, natural fibers. Clean lifestyle crossover content.
• Creator Profile: Clean living, sustainability, wellness
• Pitch angle: They're open to creators beyond just fashion. Wellness, clean living, sustainability creators all fit. If your niche intersects with non-toxic living, they're interested.
• Verified email available on CollabFeed

Poshmark

• Content Style: "How I find my favorite shoes for way less" discovery content. Secondhand shopping as smart shopping.
• Creator Profile: Thrifty fashion, secondhand finds, sustainable shopping
• Pitch angle: They want the hunt-and-discover format. Show the savings, the process, the finds. #PoshmarkFinds #SecondhandFashion
• Verified email available on CollabFeed

Outdoor

L.L.Bean

• Content Style: "BeanOutsider" campaign focused on community, movement, and real life. Gear for outdoor work, service, and creative collaboration. Not just hiking photos.
• Creator Profile: Outdoor lifestyle, community builders, movement content
• Pitch angle: Their BeanOutsider campaign is about real movement and community, not just product shots. If you create content about outdoor community activities, that's exactly what they want. #BeanOutsider #llbeanpartner
• Verified email available on CollabFeed

Niche Opportunities

Windsor

• Content Style: Ambassador program content, showroom styling. Multiple creators posting consistently on TikTok.
• Creator Profile: Young women's fashion, going-out looks
• Pitch angle: The #windsorambassador program is active and accessible. Good starting point for newer creators building a portfolio.

Thigh Society

• Content Style: Anti-chafing shorts, "with vs without" comparison content. Real everyday comfort problem-solving.
• Creator Profile: Body confidence, everyday comfort, honest reviews
• Pitch angle: They invest in long-term creator relationships. Multiple partnerships with the same creators. Honest, relatable content about everyday comfort problems. #ThighSociety
• Verified email available on CollabFeed

Goody x LEE Jeans

• Content Style: Denim hair accessories collaboration, available at Walmart. Combining hair styling with fashion crossover.
• Creator Profile: Curly hair, styling content, fashion-meets-beauty
• Pitch angle: Cross-category collaboration means both hair and fashion creators can pitch. Reference the Walmart retail tie-in. #GoodyxLEE

How to Use This List

Option 1: Smart Brand Matching

Not sure which brands are the best fit for you? Our Smart Brand Discovery tool analyzes your content niche and matches you with brands from our database that align with your style. Describe what you create, and we'll show you your top matches with compatibility scores.

Option 2: Generate a Pitch

Pick any brand on CollabFeed and we'll generate a personalized pitch for you. Our pitch generator analyzes the brand's real campaign data and writes a pitch tailored to what they're actually looking for.

No generic templates. Real data, real pitches.

Option 3: Do It Yourself

If you prefer to write your own pitches:

1. Start with niche fit. Don't pitch activewear brands if your content is all about formal dresses.
2. Study their current campaigns. Look at what content they're running right now on CollabFeed.
3. Reference new launches. "I saw you just launched the Lucky Collection..." immediately shows you've done your homework.

What's Trending Right Now

Based on what we tracked this month:

Valentine's Day content drove a chunk of February partnerships. Skechers planned at-home date nights around their Cozy Fit collection, Brilliant Earth ran self-gifting campaigns, and Caitlyn Minimalist pushed "pieces you never take off" messaging. Brands that tied products to Valentine's Day without making it cheesy performed best.

Spring collections started early. Aerie's Go-To and OFFLINE Real Me XTRA lines, Free People's free-est Resort collection, Gap's spring rotation. Brands are already investing in spring content while winter is winding down.

Comfort messaging kept showing up everywhere. Dearfoams' AnalogLife campaign, Skechers' Hands Free Slip-ins, Hey Dude's "light enough to forget" positioning. Brands want content that shows products fitting naturally into daily life.

Sustainability had a moment. Never Fully Dressed launched a buy/sell platform, OneQuince pushed natural fibers, Poshmark continued its secondhand mission. If you create sustainability content, there's brand money in this space right now.

Methodology

This report uses CollabFeed's live tracking of Instagram and TikTok sponsored posts over the last 30 days (February 2026). We filtered for the "Fashion" niche and counted only verified paid partnerships (posts containing #ad, #sponsored, or platform-disclosed partnerships).

Platforms: Instagram, TikTok Data source: CollabFeed real-time partnership tracking

All brands listed have verified paid partnerships we tracked during this period. These are brands actively spending on creator content right now.

What's Next

We'll publish the March 2026 Fashion report next month. Expect more spring content, festival season styling, and travel fashion as the weather shifts.

Related posts:

• Top Fashion Brands Hiring UGC Creators: January 2026
• Top Beauty Brands Hiring UGC Creators: February 2026
• How to Pitch Brands as a Creator (Without Getting Ignored)

Data powered by CollabFeed. Track real-time brand partnerships at collabfeed.io.