Airbnb – Paid Partnerships & UGC Ads
Airbnb has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (50%), Travel (50%). They've worked with 2 unique creators, averaging 4.14% engagement.
2
Partnerships
2
Unique Creators
4.1%
Avg Engagement
0
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Dec 1, 2025, 8:01 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Travel / Accommodation | 39.4K | 2.1K | Nov 30, 2025 | ||||||
Home & DIY / Home Rental | 85.7K | 2.1K | Nov 21, 2025 |
Niche Benchmark
Early dataBenchmarks based on publicly detected sponsored posts.
Based on 2 tracked partnerships.
Engagement vs Niche
5% below niche average
Niche avg: 9%
Airbnb's Content Niches
Home & DIY (50%)Travel (50%)
More Home & DIY brands
Recent Creator Partnerships
- @lanawilman·Travel·Nov 2025
- @threebirdsrenovations·Home & DIY·Nov 2025
Platform Distribution
Airbnb runs creator campaigns on Instagram (2 posts).
FAQ
Does Airbnb work with influencers?
Yes. CollabFeed has tracked 2 paid partnership posts for Airbnb.
What niche creators does Airbnb usually hire?
Airbnb is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for Airbnb's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.