This hub estimates which brands are putting the most money into creator partnerships right now, using tracked campaign pace, creator-size mix, platform split, and engagement signals.
85 brands ranked. Current #1: Wayfair at $38,150 – $69,958/month across 20 recent campaigns.
| Rank | Brand | Est. Monthly Spend | Campaigns (30d) | Partnerships | Creators | Niche |
|---|---|---|---|---|---|---|
| #1 | Wayfair | $38,150 – $69,958 | 20 | 75 | 28 | Home & DIY |
| #2 | Maybelline | $16,085 – $29,600 | 5 | 20 | 19 | Beauty |
| #3 | McDonald's | $11,900 – $23,388 | 4 | 11 | 11 | Food & Beverage |
| #4 | Cricut | $12,597 – $23,256 | 3 | 11 | 10 | Home & DIY |
| #5 | TREsemmé | $11,028 – $20,481 | 3 | 6 | 6 | Beauty |
| #6 | H&M | $10,569 – $20,175 | 3 | 22 | 21 | Fashion |
| #7 | Annapurna Interactive | $9,376 – $18,750 | 2 | 2 | 2 | Gaming |
| #8 | Dove | $8,888 – $16,388 | 2 | 27 | 27 | Beauty |
| #9 | Transformer Table | $8,550 – $15,675 | 3 | 7 | 4 | Home & DIY |
| #10 | Coca-Cola | $8,036 – $15,066 | 2 | 7 | 7 | Food & Beverage |
| #11 | Sparkling Ice | $7,734 – $14,766 | 2 | 2 | 2 | Food & Beverage |
| #12 | Flipkart | $7,898 – $14,478 | 2 | 5 | 5 | Technology |
| #13 | DJI | $7,696 – $14,108 | 2 | 8 | 7 | Technology |
| #14 | adobe | $7,518 – $14,067 | 3 | 23 | 18 | Technology |
| #15 | Huggies | $6,976 – $12,914 | 2 | 8 | 6 | Parenting |
| #16 | Abercrombie & Fitch | $6,888 – $12,826 | 2 | 5 | 5 | Fashion |
| #17 | Catrice | $6,532 – $12,468 | 2 | 2 | 2 | Beauty |
| #18 | ubisoft | $6,412 – $12,350 | 2 | 5 | 5 | Gaming |
| #19 | Holland & Barrett | $6,334 – $12,270 | 2 | 3 | 3 | Health |
| #20 | Bose | $6,504 – $11,922 | 3 | 3 | 3 | Technology |
| #21 | Olay | $6,168 – $11,420 | 4 | 24 | 18 | Beauty |
| #22 | Epson | $5,792 – $11,056 | 2 | 4 | 4 | Technology |
| #23 | Stanley Steemer | $5,850 – $10,726 | 2 | 2 | 2 | Home & DIY |
| #24 | Dreame | $5,820 – $10,671 | 3 | 6 | 6 | Home & DIY |
| #25 | Ocili | $5,700 – $10,450 | 2 | 4 | 4 | Fashion |
| #26 | Amazon Prime Video | $5,700 – $10,450 | 2 | 3 | 3 | Entertainment |
| #27 | TJ Maxx | $5,362 – $10,238 | 2 | 4 | 4 | Fashion |
| #28 | Nintendo | $5,118 – $9,994 | 2 | 4 | 4 | Gaming |
| #29 | Amazon | $5,145 – $9,520 | 7 | 74 | 57 | Fashion |
| #30 | Land O Lakes | $4,823 – $8,843 | 2 | 5 | 4 | Food & Beverage |
| #31 | ASOS | $4,382 – $8,111 | 2 | 8 | 4 | Fashion |
| #32 | Knorr | $4,388 – $8,044 | 2 | 5 | 5 | Food & Beverage |
| #33 | McCormick | $4,276 – $7,838 | 2 | 3 | 3 | Food & Beverage |
| #34 | Bertolli | $4,276 – $7,838 | 2 | 2 | 2 | Food & Beverage |
| #35 | LMNT | $4,276 – $7,838 | 2 | 2 | 2 | Food & Beverage |
| #36 | Ryze Superfoods | $4,246 – $7,786 | 2 | 4 | 4 | Food & Beverage |
| #37 | CVS Pharmacy | $3,738 – $6,909 | 8 | 27 | 10 | Health |
| #38 | L'Oréal Paris | $3,630 – $6,690 | 5 | 27 | 21 | Beauty |
| #39 | Stonewall Kitchen | $3,510 – $6,436 | 2 | 2 | 2 | Food & Beverage |
| #40 | Honey Stinger | $2,926 – $5,850 | 2 | 3 | 2 | Food & Beverage |
| #41 | The Home Depot | $2,888 – $5,388 | 2 | 9 | 9 | Home & DIY |
| #42 | Streax | $2,880 – $5,280 | 3 | 3 | 3 | Beauty |
| #43 | Take 5 Oil Change | $2,500 – $5,000 | 2 | 2 | 2 | Automotive |
| #44 | Daynim | $2,400 – $4,400 | 2 | 7 | 6 | Fashion |
| #45 | Skyscanner | $2,068 – $3,788 | 4 | 29 | 11 | Travel |
| #46 | ΔΕΗ | $1,941 – $3,558 | 3 | 9 | 7 | Food & Beverage |
| #47 | Giraffe Tools | $1,920 – $3,520 | 2 | 2 | 2 | Home & DIY |
| #48 | Pantene | $1,821 – $3,435 | 3 | 11 | 11 | Beauty |
| #49 | vivo | $1,864 – $3,416 | 2 | 6 | 5 | Technology |
| #50 | Tamar Valley Dairy | $1,800 – $3,300 | 2 | 2 | 2 | Food & Beverage |
| #51 | Neutrogena | $1,748 – $3,248 | 4 | 28 | 20 | Beauty |
| #52 | Windsor | $1,538 – $2,976 | 2 | 23 | 18 | Fashion |
| #53 | Micas | $1,538 – $2,818 | 2 | 3 | 3 | Fashion |
| #54 | Prozis | $1,466 – $2,760 | 2 | 9 | 8 | Fitness |
| #55 | Kenwood | $1,380 – $2,530 | 2 | 14 | 8 | Home & DIY |
| #56 | Amazon Fashion | $1,380 – $2,530 | 2 | 7 | 5 | Fashion |
| #57 | The Pet Lab Co | $1,380 – $2,530 | 2 | 6 | 6 | Pets |
| #58 | Fage | $1,036 – $1,898 | 2 | 4 | 3 | Food & Beverage |
| #59 | Bizak | $900 – $1,652 | 4 | 4 | 4 | Education |
| #60 | Horlicks | $828 – $1,518 | 2 | 3 | 3 | Food & Beverage |
| #61 | Hot Topic | $564 – $1,125 | 3 | 6 | 6 | Fashion |
| #62 | DoorDash | $585 – $1,078 | 5 | 15 | 4 | Food & Beverage |
| #63 | Sanytol | $489 – $897 | 3 | 4 | 4 | Home & DIY |
| #64 | Navage | $450 – $826 | 2 | 6 | 6 | Health |
| #65 | Wild Refill | $450 – $826 | 2 | 6 | 5 | Beauty |
| #66 | Eric Javits | $450 – $826 | 2 | 5 | 5 | Fashion |
| #67 | Viki | $450 – $826 | 2 | 3 | 2 | Entertainment |
| #68 | Charlotte Tilbury | $444 – $820 | 2 | 14 | 11 | Beauty |
| #69 | NYX Professional Makeup | $440 – $814 | 2 | 7 | 7 | Beauty |
| #70 | Gymshark | $400 – $738 | 2 | 54 | 47 | Fitness |
| #71 | Lakme | $360 – $660 | 2 | 26 | 23 | Beauty |
| #72 | Jeep | $360 – $660 | 2 | 3 | 3 | Automotive |
| #73 | Klinex | $360 – $660 | 2 | 3 | 2 | Home & DIY |
| #74 | ISOI | $360 – $660 | 2 | 2 | 2 | Beauty |
| #75 | VKTRY | $346 – $646 | 2 | 8 | 7 | Sports |
| #76 | garnier | $279 – $528 | 3 | 24 | 24 | Beauty |
| #77 | Wrangler | $258 – $504 | 3 | 6 | 6 | Fashion |
| #78 | Pampers | $262 – $482 | 2 | 4 | 3 | Parenting |
| #79 | Pinky Paradise | $218 – $438 | 2 | 4 | 4 | Beauty |
| #80 | Old Navy | $218 – $438 | 2 | 2 | 2 | Fashion |
| #81 | Uniqlo | $210 – $386 | 2 | 11 | 9 | Fashion |
| #82 | Cosm | $210 – $386 | 2 | 2 | 2 | Entertainment |
| #83 | Aroma Joe's | $69 – $141 | 3 | 3 | 2 | Food & Beverage |
| #84 | Secom | $76 – $138 | 2 | 2 | 2 | Health |
| #85 | Scooter's Coffee | $46 – $94 | 2 | 2 | 2 | Food & Beverage |