This hub estimates which brands are putting the most money into creator partnerships right now, using tracked campaign pace, creator-size mix, platform split, and engagement signals.
71 brands ranked. Current #1: Google at $26,156 – $51,468/month across 4 recent campaigns.
| Rank | Brand | Est. Monthly Spend | Campaigns (30d) | Partnerships | Creators | Niche |
|---|---|---|---|---|---|---|
| #1 | $26,156 – $51,468 | 4 | 6 | 5 | Technology | |
| #2 | Wayfair | $27,773 – $50,904 | 14 | 47 | 20 | Home & DIY |
| #3 | CeraVe | $25,570 – $49,005 | 5 | 11 | 9 | Beauty |
| #4 | White Fox Boutique | $23,958 – $47,334 | 6 | 16 | 14 | Fashion |
| #5 | YouTube | $18,752 – $37,500 | 4 | 5 | 5 | Entertainment |
| #6 | Revolve | $14,845 – $29,690 | 5 | 7 | 4 | Fashion |
| #7 | Windsor | $15,336 – $29,584 | 4 | 21 | 16 | Fashion |
| #8 | Miniverse | $15,468 – $29,532 | 3 | 4 | 4 | Entertainment |
| #9 | Amazon | $15,010 – $27,610 | 10 | 66 | 55 | Fashion |
| #10 | adobe | $14,094 – $26,271 | 9 | 19 | 15 | Technology |
| #11 | Olay | $13,600 – $25,136 | 8 | 19 | 13 | Beauty |
| #12 | DJI | $11,847 – $21,717 | 3 | 6 | 5 | Technology |
| #13 | NIVEA | $11,256 – $20,862 | 3 | 14 | 14 | Beauty |
| #14 | AT&T | $11,106 – $20,763 | 3 | 4 | 4 | Technology |
| #15 | Huggies | $10,938 – $20,312 | 2 | 6 | 6 | Parenting |
| #16 | Pantene | $10,552 – $20,148 | 4 | 8 | 8 | Beauty |
| #17 | Daynim | $9,222 – $16,908 | 3 | 5 | 4 | Fashion |
| #18 | Miniso | $8,775 – $16,089 | 3 | 5 | 3 | Home & DIY |
| #19 | Old Spice | $8,572 – $16,072 | 2 | 7 | 6 | Beauty |
| #20 | TurboTax | $8,289 – $15,600 | 3 | 6 | 4 | Finance |
| #21 | H&M | $7,959 – $15,111 | 3 | 16 | 15 | Fashion |
| #22 | L'Oréal Paris | $7,670 – $14,170 | 5 | 20 | 16 | Beauty |
| #23 | Insta360 | $7,588 – $14,000 | 2 | 12 | 10 | Technology |
| #24 | Dove | $6,816 – $12,540 | 3 | 23 | 23 | Beauty |
| #25 | Little Tikes | $5,850 – $10,726 | 2 | 4 | 4 | Parenting |
| #26 | Wahl | $5,820 – $10,671 | 3 | 3 | 3 | Beauty |
| #27 | Aveeno | $5,752 – $10,628 | 2 | 10 | 9 | Beauty |
| #28 | garnier | $5,558 – $10,432 | 2 | 20 | 20 | Beauty |
| #29 | ASOS | $5,542 – $10,292 | 2 | 6 | 4 | Fashion |
| #30 | Shark | $5,433 – $10,284 | 3 | 5 | 5 | Home & DIY |
| #31 | Zoox | $4,680 – $8,580 | 2 | 2 | 2 | Automotive |
| #32 | McDonald's | $3,776 – $7,314 | 2 | 6 | 6 | Food & Beverage |
| #33 | Torani | $3,510 – $6,436 | 2 | 4 | 3 | Food & Beverage |
| #34 | Aashirvaad | $3,420 – $6,270 | 2 | 3 | 3 | Food & Beverage |
| #35 | Chase | $2,900 – $5,400 | 2 | 5 | 4 | Finance |
| #36 | Safe Catch | $2,634 – $4,830 | 2 | 4 | 3 | Food & Beverage |
| #37 | Medicube | $2,403 – $4,560 | 3 | 7 | 6 | Beauty |
| #38 | Skechers | $2,400 – $4,400 | 2 | 4 | 4 | Fashion |
| #39 | Neutrogena | $2,359 – $4,396 | 7 | 24 | 17 | Beauty |
| #40 | Cozey | $2,342 – $4,342 | 2 | 7 | 7 | Home & DIY |
| #41 | Lay's | $2,193 – $4,316 | 4 | 6 | 3 | Food & Beverage |
| #42 | Farmer Focus | $2,250 – $4,126 | 2 | 3 | 2 | Food & Beverage |
| #43 | HoverAir | $2,134 – $4,076 | 2 | 2 | 2 | Technology |
| #44 | Skyscanner | $2,175 – $3,990 | 5 | 24 | 11 | Travel |
| #45 | LEGO | $1,866 – $3,480 | 3 | 9 | 8 | Entertainment |
| #46 | Cosy Island | $1,726 – $3,162 | 2 | 10 | 8 | Fashion |
| #47 | Smyths Toys | $1,726 – $3,162 | 2 | 2 | 2 | Lifestyle |
| #48 | Walmart | $1,702 – $3,140 | 2 | 25 | 18 | Lifestyle |
| #49 | Disney | $1,642 – $3,080 | 2 | 7 | 7 | Entertainment |
| #50 | Target | $1,630 – $3,066 | 2 | 12 | 12 | Fashion |
| #51 | Lakme | $1,551 – $2,841 | 3 | 24 | 22 | Beauty |
| #52 | KitchenAid | $1,380 – $2,530 | 2 | 3 | 3 | Home & DIY |
| #53 | DoorDash | $1,111 – $2,055 | 3 | 9 | 4 | Food & Beverage |
| #54 | Gap | $675 – $1,239 | 3 | 6 | 6 | Fashion |
| #55 | CVS Pharmacy | $663 – $1,224 | 3 | 17 | 9 | Health |
| #56 | Samsung | $552 – $1,058 | 2 | 9 | 9 | Technology |
| #57 | Hungryroot | $477 – $900 | 3 | 3 | 3 | Food & Beverage |
| #58 | Lactovit | $489 – $897 | 3 | 3 | 3 | Beauty |
| #59 | Nikon | $486 – $892 | 2 | 4 | 4 | Technology |
| #60 | Liquid Death | $423 – $843 | 3 | 3 | 2 | Food & Beverage |
| #61 | The Home Depot | $438 – $812 | 2 | 6 | 6 | Home & DIY |
| #62 | Hot Topic | $376 – $750 | 2 | 3 | 3 | Fashion |
| #63 | GLDN Jewelry | $376 – $750 | 2 | 2 | 2 | Fashion |
| #64 | Bai | $366 – $672 | 3 | 3 | 3 | Food & Beverage |
| #65 | Parachute Advansed | $360 – $660 | 2 | 5 | 5 | Beauty |
| #66 | Red Bull | $315 – $621 | 3 | 6 | 6 | Food & Beverage |
| #67 | Downy | $262 – $482 | 2 | 4 | 4 | Home & DIY |
| #68 | JP Fans | $248 – $466 | 2 | 3 | 2 | Fashion |
| #69 | Biore | $240 – $460 | 2 | 2 | 2 | Beauty |
| #70 | Gymshark | $234 – $430 | 2 | 51 | 46 | Fitness |
| #71 | Call of Duty | $50 – $100 | 2 | 5 | 5 | Gaming |