This hub estimates which brands are putting the most money into creator partnerships right now, using tracked campaign pace, creator-size mix, platform split, and engagement signals.
87 brands ranked. Current #1: Amazon at $25,328 – $46,952/month across 8 recent campaigns.
| Rank | Brand | Est. Monthly Spend | Campaigns (30d) | Partnerships | Creators | Niche |
|---|---|---|---|---|---|---|
| #1 | Amazon | $25,328 – $46,952 | 8 | 83 | 65 | Fashion |
| #2 | Dove | $21,447 – $39,564 | 9 | 37 | 36 | Beauty |
| #3 | Lay's | $18,153 – $36,127 | 15 | 21 | 17 | Food & Beverage |
| #4 | Wayfair | $16,422 – $30,104 | 15 | 101 | 30 | Home & DIY |
| #5 | CVS Pharmacy | $15,344 – $28,315 | 7 | 35 | 14 | Health |
| #6 | Dove Men+Care | $10,312 – $19,688 | 2 | 4 | 4 | Beauty |
| #7 | adobe | $9,792 – $18,216 | 6 | 32 | 24 | Technology |
| #8 | Sure | $8,489 – $16,979 | 9 | 9 | 3 | Health |
| #9 | Ring | $8,626 – $16,126 | 2 | 4 | 4 | Home & DIY |
| #10 | TCL | $8,100 – $14,850 | 5 | 6 | 6 | Technology |
| #11 | IKEA | $6,956 – $12,892 | 2 | 7 | 7 | Home & DIY |
| #12 | Halara | $6,786 – $12,724 | 2 | 7 | 6 | Fashion |
| #13 | 007 First Light | $6,532 – $12,468 | 2 | 2 | 2 | Entertainment |
| #14 | CeraVe | $6,486 – $12,424 | 2 | 13 | 11 | Beauty |
| #15 | White Fox Boutique | $6,056 – $11,994 | 2 | 20 | 18 | Fashion |
| #16 | garnier | $5,900 – $11,152 | 4 | 29 | 29 | Beauty |
| #17 | Hellenic Free Shops | $5,850 – $10,726 | 2 | 2 | 2 | Fashion |
| #18 | Charlotte Tilbury | $5,798 – $10,674 | 2 | 19 | 13 | Beauty |
| #19 | Cricut | $5,780 – $10,656 | 2 | 14 | 13 | Home & DIY |
| #20 | Anewsta | $5,700 – $10,450 | 2 | 3 | 3 | Fashion |
| #21 | HelloFresh | $5,680 – $10,416 | 4 | 6 | 5 | Food & Beverage |
| #22 | Atlus | $5,160 – $10,310 | 10 | 10 | 7 | Gaming |
| #23 | Lowe's | $5,528 – $10,246 | 2 | 14 | 13 | Home & DIY |
| #24 | Progressive | $5,384 – $10,134 | 2 | 3 | 3 | Finance |
| #25 | H&M | $5,090 – $9,808 | 2 | 28 | 24 | Fashion |
| #26 | AliExpress | $5,285 – $9,780 | 5 | 8 | 5 | Fashion |
| #27 | TREsemmé | $4,919 – $9,088 | 2 | 10 | 9 | Beauty |
| #28 | Himalaya | $4,818 – $8,832 | 3 | 7 | 6 | Beauty |
| #29 | Ocili | $4,680 – $8,580 | 2 | 6 | 6 | Fashion |
| #30 | L'Oréal Professionnel | $4,550 – $8,450 | 2 | 6 | 5 | Beauty |
| #31 | Coca-Cola | $4,168 – $7,824 | 2 | 10 | 10 | Food & Beverage |
| #32 | Ghar Soaps | $3,744 – $6,864 | 2 | 2 | 2 | Beauty |
| #33 | Breescape | $3,452 – $6,332 | 4 | 4 | 3 | Home & DIY |
| #34 | Ball | $3,420 – $6,270 | 2 | 2 | 2 | Food & Beverage |
| #35 | Campbell's | $3,420 – $6,270 | 2 | 2 | 2 | Food & Beverage |
| #36 | Dolce & Gabbana | $3,201 – $6,201 | 3 | 6 | 6 | Beauty |
| #37 | Enliva | $3,237 – $5,937 | 3 | 3 | 3 | Fashion |
| #38 | LEGO | $3,129 – $5,829 | 3 | 15 | 14 | Entertainment |
| #39 | H-E-B | $3,007 – $5,567 | 2 | 8 | 4 | Food & Beverage |
| #40 | Citadel Outlets | $3,000 – $5,500 | 2 | 2 | 2 | Fashion |
| #41 | Ecovacs | $3,000 – $5,500 | 2 | 2 | 2 | Home & DIY |
| #42 | Braun | $2,916 – $5,416 | 2 | 6 | 6 | Beauty |
| #43 | Transformer Table | $2,898 – $5,313 | 2 | 9 | 5 | Home & DIY |
| #44 | Evite | $2,400 – $4,400 | 2 | 5 | 3 | Lifestyle |
| #45 | Visa | $2,400 – $4,400 | 2 | 3 | 3 | Finance |
| #46 | HomeSense | $2,400 – $4,400 | 2 | 2 | 2 | Home & DIY |
| #47 | Flipkart | $2,328 – $4,270 | 2 | 7 | 7 | Technology |
| #48 | Gymshark | $2,298 – $4,239 | 3 | 61 | 51 | Fitness |
| #49 | Bose | $2,252 – $4,192 | 2 | 5 | 4 | Technology |
| #50 | Skyscanner | $2,070 – $3,795 | 3 | 35 | 12 | Travel |
| #51 | Parachute Advansed | $2,070 – $3,795 | 3 | 10 | 9 | Beauty |
| #52 | Neutrogena | $1,912 – $3,568 | 4 | 40 | 30 | Beauty |
| #53 | L'Oréal Paris | $1,917 – $3,531 | 3 | 33 | 26 | Beauty |
| #54 | Princess by Renee | $1,920 – $3,520 | 2 | 3 | 3 | Beauty |
| #55 | APOTHE | $1,920 – $3,520 | 2 | 2 | 2 | Beauty |
| #56 | Maybelline | $1,731 – $3,186 | 3 | 23 | 22 | Beauty |
| #57 | Walmart | $1,704 – $3,142 | 2 | 27 | 20 | Lifestyle |
| #58 | Levoit | $1,630 – $3,066 | 2 | 3 | 3 | Home & DIY |
| #59 | Shark | $1,618 – $3,054 | 2 | 8 | 8 | Home & DIY |
| #60 | Windsor | $1,530 – $2,966 | 2 | 25 | 20 | Fashion |
| #61 | Armani Beauty | $1,380 – $2,530 | 2 | 6 | 5 | Beauty |
| #62 | La Roche-Posay | $1,308 – $2,458 | 2 | 16 | 14 | Beauty |
| #63 | Pilgrim | $1,230 – $2,256 | 2 | 2 | 2 | Beauty |
| #64 | Pantene | $1,085 – $2,020 | 5 | 18 | 18 | Beauty |
| #65 | Clear | $1,015 – $1,967 | 2 | 6 | 5 | Beauty |
| #66 | CANE'D | $1,036 – $1,898 | 2 | 2 | 2 | Food & Beverage |
| #67 | Ferrero | $948 – $1,812 | 2 | 2 | 2 | Food & Beverage |
| #68 | Cosy Island | $675 – $1,239 | 3 | 15 | 11 | Fashion |
| #69 | Boiron | $675 – $1,239 | 3 | 5 | 4 | Health |
| #70 | Figma | $608 – $1,114 | 2 | 2 | 2 | Technology |
| #71 | StarKist | $507 – $927 | 3 | 3 | 3 | Food & Beverage |
| #72 | Canal Toys | $450 – $826 | 2 | 3 | 3 | Entertainment |
| #73 | Dawn | $450 – $826 | 2 | 3 | 3 | Home & DIY |
| #74 | Toyota | $388 – $762 | 2 | 6 | 5 | Automotive |
| #75 | Yardley London | $360 – $660 | 2 | 2 | 2 | Beauty |
| #76 | Polaroid | $354 – $650 | 2 | 4 | 4 | Technology |
| #77 | VKTRY | $348 – $648 | 2 | 10 | 8 | Sports |
| #78 | BJ's Wholesale Club | $338 – $618 | 2 | 5 | 4 | Food & Beverage |
| #79 | Solo Cup | $338 – $618 | 2 | 3 | 3 | Food & Beverage |
| #80 | Gratify | $338 – $618 | 2 | 2 | 2 | Food & Beverage |
| #81 | Mother Root | $338 – $618 | 2 | 2 | 2 | Food & Beverage |
| #82 | Hellmann's | $270 – $496 | 2 | 4 | 4 | Food & Beverage |
| #83 | Lidl | $270 – $496 | 2 | 4 | 4 | Food & Beverage |
| #84 | Pampers | $250 – $468 | 2 | 7 | 5 | Parenting |
| #85 | Aerie | $210 – $386 | 2 | 6 | 4 | Fashion |
| #86 | Elmer's | $154 – $294 | 2 | 2 | 2 | Education |
| #87 | Call of Duty | $81 – $156 | 3 | 9 | 9 | Gaming |