This hub estimates which brands are putting the most money into creator partnerships right now, using tracked campaign pace, creator-size mix, platform split, and engagement signals.
150 brands ranked. Current #1: White Fox Boutique at $31,304 – $61,848/month across 8 recent campaigns.
| Rank | Brand | Est. Monthly Spend | Campaigns (30d) | Partnerships | Creators | Niche |
|---|---|---|---|---|---|---|
| #1 | White Fox Boutique | $31,304 – $61,848 | 8 | 16 | 14 | Fashion |
| #2 | Wayfair | $30,876 – $56,604 | 12 | 42 | 20 | Home & DIY |
| #3 | Amazon | $26,770 – $49,190 | 10 | 63 | 54 | Fashion |
| #4 | CeraVe | $16,480 – $31,590 | 5 | 11 | 9 | Beauty |
| #5 | IPSY | $14,772 – $29,544 | 3 | 7 | 6 | Beauty |
| #6 | Clip Studio Paint | $11,760 – $21,564 | 4 | 6 | 5 | Technology |
| #7 | adobe | $10,990 – $20,524 | 7 | 17 | 15 | Technology |
| #8 | Shark Beauty | $9,450 – $18,900 | 3 | 5 | 5 | Beauty |
| #9 | ASOS | $9,944 – $18,472 | 4 | 6 | 4 | Fashion |
| #10 | Pantene | $9,640 – $18,292 | 4 | 7 | 7 | Beauty |
| #11 | H&M | $9,336 – $17,668 | 4 | 15 | 14 | Fashion |
| #12 | $8,160 – $15,930 | 2 | 4 | 4 | Technology | |
| #13 | YouTube | $7,562 – $15,124 | 2 | 3 | 3 | Entertainment |
| #14 | TurboTax | $7,526 – $14,014 | 2 | 5 | 4 | Finance |
| #15 | Target | $7,408 – $13,944 | 4 | 12 | 12 | Fashion |
| #16 | Miniso | $7,020 – $12,870 | 2 | 4 | 2 | Lifestyle |
| #17 | Torani | $6,750 – $12,376 | 2 | 3 | 2 | Food & Beverage |
| #18 | Olympus | $6,750 – $12,376 | 2 | 2 | 1 | Food & Beverage |
| #19 | Ulike | $6,486 – $12,208 | 2 | 3 | 3 | Beauty |
| #20 | Dove | $6,320 – $11,628 | 4 | 23 | 23 | Beauty |
| #21 | Daynim | $6,148 – $11,272 | 2 | 4 | 3 | Fashion |
| #22 | Dave & Buster's | $5,625 – $11,250 | 1 | 3 | 2 | Entertainment |
| #23 | Ole Henriksen | $5,625 – $11,250 | 1 | 2 | 2 | Beauty |
| #24 | State Farm | $5,625 – $11,250 | 1 | 2 | 2 | Finance |
| #25 | Bounty | $5,776 – $11,026 | 2 | 2 | 2 | Home & DIY |
| #26 | Chase | $5,872 – $10,936 | 2 | 5 | 4 | Finance |
| #27 | Wahl | $5,820 – $10,671 | 3 | 3 | 3 | Beauty |
| #28 | RayNeo | $5,569 – $10,631 | 1 | 2 | 2 | Technology |
| #29 | L'Oréal Paris | $5,403 – $9,990 | 3 | 18 | 14 | Beauty |
| #30 | Samsung | $4,988 – $9,628 | 2 | 8 | 8 | Technology |
| #31 | Adobe Express | $5,020 – $9,386 | 2 | 4 | 3 | Technology |
| #32 | Zoox | $4,680 – $8,580 | 2 | 2 | 2 | Automotive |
| #33 | Cuisinart | $4,612 – $8,455 | 1 | 3 | 3 | Home & DIY |
| #34 | Vita Coco | $4,219 – $8,438 | 1 | 2 | 1 | Food & Beverage |
| #35 | Skyscanner | $4,520 – $8,284 | 4 | 23 | 11 | Travel |
| #36 | Lakme | $4,510 – $8,270 | 5 | 24 | 22 | Beauty |
| #37 | The Sims | $4,005 – $8,013 | 3 | 3 | 3 | Gaming |
| #38 | Flo | $4,125 – $7,875 | 1 | 2 | 2 | Health |
| #39 | Cricut | $4,275 – $7,838 | 1 | 8 | 8 | Home & DIY |
| #40 | American Express | $4,275 – $7,838 | 1 | 2 | 2 | Finance |
| #41 | Coofandy | $4,275 – $7,838 | 1 | 2 | 2 | Fashion |
| #42 | Yoto | $4,275 – $7,838 | 1 | 2 | 2 | Education |
| #43 | LEGO | $4,164 – $7,767 | 3 | 9 | 8 | Entertainment |
| #44 | Kiehl's | $4,038 – $7,600 | 1 | 3 | 3 | Beauty |
| #45 | Revolve | $3,750 – $7,500 | 1 | 3 | 1 | Fashion |
| #46 | Five Below | $4,019 – $7,484 | 1 | 5 | 5 | Lifestyle |
| #47 | M·A·C Cosmetics | $3,919 – $7,481 | 1 | 2 | 2 | Beauty |
| #48 | The Ordinary | $3,919 – $7,481 | 1 | 2 | 2 | Beauty |
| #49 | Urban Decay | $3,919 – $7,481 | 1 | 2 | 2 | Beauty |
| #50 | Skechers | $4,050 – $7,426 | 2 | 4 | 4 | Fashion |
| #51 | Cozey | $4,002 – $7,416 | 3 | 7 | 7 | Home & DIY |
| #52 | YoungLA | $3,459 – $6,917 | 1 | 4 | 3 | Fitness |
| #53 | Gymshark | $3,628 – $6,682 | 2 | 50 | 45 | Fitness |
| #54 | PlayStation | $3,528 – $6,678 | 1 | 5 | 5 | Gaming |
| #55 | NIVEA | $3,582 – $6,646 | 2 | 13 | 13 | Beauty |
| #56 | Safe Catch | $3,612 – $6,624 | 2 | 3 | 3 | Food & Beverage |
| #57 | Farm Boy | $3,510 – $6,436 | 2 | 3 | 2 | Food & Beverage |
| #58 | xTool | $3,510 – $6,435 | 1 | 3 | 2 | Home & DIY |
| #59 | Country Road | $3,510 – $6,435 | 1 | 2 | 2 | Fashion |
| #60 | The Beginner's Bible | $3,510 – $6,435 | 1 | 2 | 2 | Education |
| #61 | Manychat | $3,473 – $6,367 | 1 | 5 | 4 | Technology |
| #62 | Rhode Skin | $3,300 – $6,300 | 2 | 2 | 1 | Beauty |
| #63 | H-E-B | $3,375 – $6,188 | 1 | 4 | 2 | Food & Beverage |
| #64 | Bavarian Meats | $3,375 – $6,188 | 1 | 3 | 1 | Food & Beverage |
| #65 | Malibu | $3,375 – $6,188 | 1 | 2 | 2 | Food & Beverage |
| #66 | Mastiqua | $3,375 – $6,188 | 1 | 2 | 1 | Food & Beverage |
| #67 | Secret | $3,218 – $6,143 | 1 | 2 | 2 | Beauty |
| #68 | Tonies | $3,218 – $6,143 | 1 | 2 | 2 | Entertainment |
| #69 | Matrix | $3,243 – $6,104 | 1 | 3 | 3 | Beauty |
| #70 | Olay | $3,280 – $6,092 | 2 | 12 | 7 | Beauty |
| #71 | Huggies | $3,312 – $6,072 | 2 | 5 | 5 | Parenting |
| #72 | Aveeno | $3,249 – $6,003 | 3 | 10 | 9 | Beauty |
| #73 | Neutrogena | $3,204 – $5,964 | 6 | 20 | 13 | Beauty |
| #74 | JD Sports | $3,114 – $5,946 | 1 | 2 | 2 | Fashion |
| #75 | Glowmode | $3,052 – $5,913 | 1 | 3 | 3 | Fashion |
| #76 | William Hill | $3,150 – $5,775 | 1 | 4 | 1 | Entertainment |
| #77 | GOG.com | $3,150 – $5,775 | 1 | 3 | 1 | Gaming |
| #78 | DeleteMe | $3,090 – $5,665 | 1 | 3 | 3 | Technology |
| #79 | Oikos | $2,939 – $5,611 | 1 | 2 | 2 | Food & Beverage |
| #80 | Walmart | $2,967 – $5,472 | 3 | 25 | 18 | Lifestyle |
| #81 | McDonald's | $2,802 – $5,428 | 2 | 6 | 6 | Food & Beverage |
| #82 | J.Crew | $2,850 – $5,225 | 1 | 2 | 2 | Fashion |
| #83 | NexPlayground | $2,850 – $5,225 | 1 | 2 | 2 | Entertainment |
| #84 | Poizon | $2,850 – $5,225 | 1 | 2 | 2 | Fashion |
| #85 | Southwest Airlines | $2,850 – $5,225 | 1 | 2 | 2 | Travel |
| #86 | Schwarzkopf | $2,749 – $5,174 | 1 | 3 | 3 | Beauty |
| #87 | AT&T | $2,794 – $5,124 | 2 | 2 | 2 | Technology |
| #88 | HoverAir | $2,562 – $4,890 | 2 | 2 | 2 | Technology |
| #89 | Kahlúa | $2,633 – $4,826 | 1 | 3 | 2 | Food & Beverage |
| #90 | TikTok | $2,528 – $4,797 | 1 | 7 | 7 | Technology |
| #91 | Birkenstock | $2,590 – $4,748 | 2 | 5 | 3 | Fashion |
| #92 | Vinted | $2,590 – $4,748 | 2 | 3 | 3 | Fashion |
| #93 | Land O Lakes | $2,558 – $4,690 | 1 | 3 | 3 | Food & Beverage |
| #94 | Sonata | $2,520 – $4,620 | 3 | 5 | 1 | Fashion |
| #95 | Shake Shack | $2,413 – $4,607 | 1 | 2 | 2 | Food & Beverage |
| #96 | Bambu Lab | $2,430 – $4,455 | 1 | 3 | 3 | Technology |
| #97 | realme | $2,430 – $4,455 | 1 | 2 | 2 | Technology |
| #98 | Purina Pro Plan | $2,400 – $4,400 | 2 | 2 | 1 | Pets |
| #99 | Disney Plus | $2,340 – $4,290 | 1 | 2 | 2 | Entertainment |
| #100 | Book of the Month | $2,275 – $4,282 | 1 | 3 | 3 | Education |
| #101 | DoorDash | $2,280 – $4,221 | 3 | 8 | 4 | Food & Beverage |
| #102 | CVS Pharmacy | $2,272 – $4,212 | 4 | 14 | 9 | Health |
| #103 | TRESemmé | $2,289 – $4,197 | 1 | 3 | 3 | Beauty |
| #104 | Pepsodent | $2,145 – $4,095 | 1 | 2 | 2 | Health |
| #105 | IKEA | $2,178 – $4,072 | 1 | 4 | 4 | Home & DIY |
| #106 | Eucerin | $2,162 – $4,069 | 1 | 3 | 3 | Beauty |
| #107 | Bissell | $2,151 – $3,944 | 1 | 9 | 9 | Home & DIY |
| #108 | Truly Family Farms | $2,138 – $3,919 | 1 | 2 | 2 | Food & Beverage |
| #109 | Smyths Toys | $2,070 – $3,796 | 2 | 2 | 2 | Lifestyle |
| #110 | Pond's | $2,070 – $3,795 | 1 | 13 | 13 | Beauty |
| #111 | DJI | $2,045 – $3,750 | 1 | 4 | 4 | Technology |
| #112 | Moises AI | $1,914 – $3,508 | 1 | 5 | 4 | Technology |
| #113 | The Pet Lab Co | $1,890 – $3,465 | 1 | 4 | 4 | Pets |
| #114 | Dryrobe | $1,864 – $3,416 | 2 | 4 | 2 | Fitness |
| #115 | Tchibo | $1,806 – $3,312 | 1 | 3 | 3 | Food & Beverage |
| #116 | Fastrack | $1,800 – $3,300 | 1 | 2 | 2 | Beauty |
| #117 | Hill's Science Diet | $1,800 – $3,300 | 1 | 2 | 1 | Pets |
| #118 | VKTRY | $1,736 – $3,268 | 1 | 6 | 6 | Sports |
| #119 | Nintendo | $1,500 – $3,000 | 1 | 2 | 2 | Gaming |
| #120 | Moises | $1,604 – $2,940 | 1 | 5 | 5 | Technology |
| #121 | RENÉE | $1,602 – $2,938 | 1 | 3 | 3 | Beauty |
| #122 | Charlotte Tilbury | $1,572 – $2,898 | 3 | 12 | 10 | Beauty |
| #123 | PrivatBank | $1,515 – $2,778 | 1 | 4 | 4 | Finance |
| #124 | Windsor | $1,381 – $2,649 | 1 | 18 | 13 | Fashion |
| #125 | ΔΕΗ | $1,407 – $2,580 | 1 | 6 | 6 | Food & Beverage |
| #126 | Wing | $1,397 – $2,562 | 1 | 3 | 2 | Technology |
| #127 | Moose Toys | $1,363 – $2,520 | 1 | 9 | 7 | Entertainment |
| #128 | Lay's | $1,294 – $2,506 | 1 | 3 | 3 | Food & Beverage |
| #129 | Farmer Focus | $1,350 – $2,475 | 1 | 2 | 1 | Food & Beverage |
| #130 | Orgain | $1,350 – $2,475 | 1 | 2 | 2 | Food & Beverage |
| #131 | Kellogg's | $1,325 – $2,466 | 1 | 5 | 5 | Food & Beverage |
| #132 | Undeniably Dairy | $1,328 – $2,434 | 1 | 6 | 4 | Food & Beverage |
| #133 | Sfoglini | $1,229 – $2,252 | 1 | 2 | 2 | Food & Beverage |
| #134 | Subway | $1,229 – $2,252 | 1 | 2 | 2 | Food & Beverage |
| #135 | Visit Melbourne | $1,200 – $2,200 | 1 | 4 | 3 | Travel |
| #136 | Smile Zemi | $1,200 – $2,200 | 1 | 3 | 3 | Education |
| #137 | Kilian | $1,200 – $2,200 | 1 | 2 | 2 | Beauty |
| #138 | SOKA Home | $1,200 – $2,200 | 1 | 2 | 1 | Home & DIY |
| #139 | The Palm Beaches | $1,200 – $2,200 | 1 | 2 | 2 | Travel |
| #140 | Wyndham | $1,200 – $2,200 | 1 | 2 | 1 | Travel |
| #141 | Maybelline | $1,189 – $2,191 | 1 | 15 | 14 | Beauty |
| #142 | garnier | $1,154 – $2,168 | 1 | 19 | 19 | Beauty |
| #143 | Nikon | $1,174 – $2,154 | 2 | 4 | 4 | Technology |
| #144 | Dr. Squatch | $1,133 – $2,133 | 1 | 3 | 3 | Beauty |
| #145 | The Home Depot | $1,105 – $2,057 | 1 | 5 | 5 | Home & DIY |
| #146 | Oral-B | $1,095 – $2,048 | 1 | 8 | 7 | Health |
| #147 | Jollibee | $1,027 – $1,977 | 1 | 5 | 5 | Food & Beverage |
| #148 | Cosy Island | $1,060 – $1,944 | 2 | 8 | 6 | Fashion |
| #149 | Framer | $1,044 – $1,935 | 1 | 7 | 5 | Technology |
| #150 | Aquaphor | $1,035 – $1,898 | 1 | 2 | 2 | Beauty |