This hub estimates which brands are putting the most money into creator partnerships right now, using tracked campaign pace, creator-size mix, platform split, and engagement signals.
150 brands ranked. Current #1: adobe at $34,704 – $64,251/month across 9 recent campaigns.
| Rank | Brand | Est. Monthly Spend | Campaigns (30d) | Partnerships | Creators | Niche |
|---|---|---|---|---|---|---|
| #1 | adobe | $34,704 – $64,251 | 9 | 56 | 39 | Technology |
| #2 | L'Oreal Paris | $16,357 – $30,151 | 11 | 80 | 64 | Beauty |
| #3 | garnier | $15,440 – $29,184 | 8 | 44 | 44 | Beauty |
| #4 | Maybelline | $15,526 – $28,588 | 14 | 48 | 42 | Beauty |
| #5 | H&M | $14,484 – $27,702 | 6 | 42 | 37 | Fashion |
| #6 | Wayfair | $14,927 – $27,368 | 11 | 134 | 39 | Home & DIY |
| #7 | Samsung | $12,990 – $24,635 | 5 | 28 | 26 | Technology |
| #8 | Prada Beauty | $12,081 – $22,740 | 3 | 8 | 8 | Beauty |
| #9 | Higgsfield | $11,948 – $21,904 | 4 | 10 | 6 | Technology |
| #10 | Medicube | $11,528 – $21,680 | 8 | 26 | 14 | Beauty |
| #11 | Bambu Lab | $11,313 – $20,970 | 3 | 10 | 9 | Technology |
| #12 | First Aid Beauty | $11,250 – $20,626 | 2 | 3 | 3 | Beauty |
| #13 | CeraVe | $10,700 – $20,485 | 5 | 31 | 29 | Beauty |
| #14 | Glance | $10,126 – $20,250 | 2 | 2 | 2 | Technology |
| #15 | E-Cloth | $10,689 – $19,593 | 3 | 3 | 2 | Home & DIY |
| #16 | Walmart | $10,557 – $19,521 | 9 | 44 | 37 | Lifestyle |
| #17 | Redken | $10,000 – $19,376 | 2 | 3 | 3 | Beauty |
| #18 | Engage | $10,233 – $18,762 | 3 | 14 | 13 | Beauty |
| #19 | Giorgio Armani Beauty | $9,376 – $18,750 | 2 | 2 | 2 | Beauty |
| #20 | Burga | $8,892 – $16,980 | 4 | 6 | 5 | Fashion |
| #21 | Insta360 | $9,174 – $16,899 | 3 | 19 | 16 | Technology |
| #22 | Amazon | $8,958 – $16,620 | 6 | 106 | 85 | Fashion |
| #23 | Tirtir | $9,000 – $16,500 | 2 | 5 | 4 | Beauty |
| #24 | Clarifion | $8,226 – $15,378 | 3 | 4 | 3 | Home & DIY |
| #25 | Anua | $8,178 – $15,258 | 3 | 9 | 4 | Beauty |
| #26 | Celsius | $7,746 – $14,952 | 3 | 8 | 7 | Food & Beverage |
| #27 | Gymshark | $7,848 – $14,488 | 4 | 69 | 57 | Fitness |
| #28 | TCL | $7,696 – $14,108 | 2 | 8 | 8 | Technology |
| #29 | Fujifilm | $7,696 – $14,108 | 2 | 5 | 4 | Technology |
| #30 | Jackery | $7,696 – $14,108 | 2 | 4 | 3 | Technology |
| #31 | Olay | $7,322 – $13,615 | 7 | 45 | 39 | Beauty |
| #32 | Luvlette | $7,126 – $13,062 | 2 | 9 | 6 | Fashion |
| #33 | Megelin | $7,126 – $13,062 | 2 | 2 | 2 | Health |
| #34 | Shout | $7,126 – $13,062 | 2 | 2 | 2 | Home & DIY |
| #35 | Ninja | $6,828 – $12,738 | 3 | 11 | 11 | Home & DIY |
| #36 | NIVEA | $6,712 – $12,712 | 4 | 35 | 34 | Beauty |
| #37 | Gonna Need Milk | $6,750 – $12,376 | 2 | 5 | 3 | Food & Beverage |
| #38 | Progresso | $6,188 – $11,812 | 2 | 2 | 2 | Food & Beverage |
| #39 | $6,018 – $11,771 | 2 | 19 | 15 | Technology | |
| #40 | Cacique | $6,414 – $11,757 | 3 | 7 | 5 | Food & Beverage |
| #41 | DJI | $6,318 – $11,584 | 2 | 15 | 14 | Technology |
| #42 | Flipkart | $6,318 – $11,584 | 2 | 14 | 14 | Technology |
| #43 | Chex Mix | $5,700 – $11,400 | 4 | 6 | 6 | Food & Beverage |
| #44 | Active Matter | $5,700 – $11,400 | 3 | 3 | 2 | Gaming |
| #45 | Enchnt | $6,000 – $11,000 | 4 | 10 | 8 | Fashion |
| #46 | Etsy | $5,916 – $10,964 | 4 | 8 | 5 | Home & DIY |
| #47 | Solid Gold | $5,850 – $10,726 | 2 | 2 | 2 | Pets |
| #48 | Crunch Labs | $5,728 – $10,604 | 2 | 9 | 9 | Education |
| #49 | Old Spice | $5,606 – $10,482 | 2 | 17 | 15 | Beauty |
| #50 | Skyscanner | $5,700 – $10,450 | 2 | 42 | 14 | Travel |
| #51 | Audible | $5,700 – $10,450 | 2 | 11 | 10 | Entertainment |
| #52 | Electrify America | $5,700 – $10,450 | 2 | 3 | 3 | Automotive |
| #53 | Anewsta | $5,670 – $10,398 | 6 | 13 | 10 | Fashion |
| #54 | Logitech G | $5,662 – $10,382 | 2 | 4 | 4 | Gaming |
| #55 | Shark Beauty | $5,172 – $10,188 | 3 | 13 | 13 | Beauty |
| #56 | Fabuloso | $5,226 – $9,976 | 2 | 4 | 4 | Home & DIY |
| #57 | Call of Duty | $5,034 – $9,735 | 3 | 22 | 22 | Gaming |
| #58 | tinyBuild | $4,530 – $9,060 | 3 | 6 | 3 | Gaming |
| #59 | Dove | $4,704 – $8,718 | 3 | 44 | 43 | Beauty |
| #60 | Holafly | $4,680 – $8,580 | 2 | 10 | 9 | Travel |
| #61 | Indulekha | $4,680 – $8,580 | 2 | 6 | 6 | Beauty |
| #62 | Swiss Beauty | $4,680 – $8,580 | 2 | 3 | 3 | Beauty |
| #63 | Haus Labs | $4,548 – $8,562 | 3 | 4 | 4 | Beauty |
| #64 | Laka | $4,486 – $8,386 | 2 | 4 | 4 | Beauty |
| #65 | RYZE | $4,365 – $8,004 | 3 | 4 | 4 | Food & Beverage |
| #66 | Just Bare | $4,276 – $7,838 | 2 | 2 | 2 | Food & Beverage |
| #67 | Band-Aid | $3,800 – $7,600 | 2 | 2 | 2 | Health |
| #68 | BandLab | $4,119 – $7,554 | 3 | 8 | 6 | Technology |
| #69 | Zeagoo | $4,070 – $7,460 | 5 | 8 | 5 | Fashion |
| #70 | Hisense | $3,938 – $7,312 | 2 | 7 | 6 | Technology |
| #71 | McDonald's | $3,636 – $7,174 | 2 | 27 | 26 | Food & Beverage |
| #72 | Ninja Kitchen | $3,775 – $6,975 | 5 | 9 | 8 | Home & DIY |
| #73 | Nykaa Cosmetics | $3,612 – $6,621 | 3 | 4 | 4 | Beauty |
| #74 | Instacart | $3,465 – $6,353 | 3 | 9 | 5 | Food & Beverage |
| #75 | HomeGoods | $3,300 – $6,300 | 3 | 5 | 4 | Home & DIY |
| #76 | Ocili | $3,237 – $5,937 | 3 | 11 | 11 | Fashion |
| #77 | Nespresso | $3,183 – $5,836 | 2 | 4 | 3 | Food & Beverage |
| #78 | Shark | $3,047 – $5,688 | 2 | 13 | 10 | Home & DIY |
| #79 | Yves Saint Laurent | $2,973 – $5,517 | 3 | 16 | 15 | Beauty |
| #80 | Lowe's | $2,944 – $5,444 | 2 | 22 | 21 | Home & DIY |
| #81 | LEGO | $2,922 – $5,422 | 2 | 22 | 20 | Entertainment |
| #82 | Aqualogica | $2,716 – $4,981 | 2 | 4 | 3 | Beauty |
| #83 | eBay | $2,716 – $4,981 | 2 | 4 | 3 | Entertainment |
| #84 | Woolworths | $2,700 – $4,950 | 3 | 9 | 9 | Food & Beverage |
| #85 | Uniqlo | $2,612 – $4,784 | 4 | 16 | 14 | Fashion |
| #86 | aosu | $2,592 – $4,752 | 2 | 3 | 3 | Technology |
| #87 | Canada Dry | $2,295 – $4,595 | 5 | 11 | 7 | Food & Beverage |
| #88 | Battlefield | $2,352 – $4,452 | 2 | 5 | 4 | Gaming |
| #89 | Bissell | $2,400 – $4,400 | 5 | 14 | 14 | Home & DIY |
| #90 | Starbucks | $2,346 – $4,371 | 3 | 15 | 12 | Food & Beverage |
| #91 | Hilton | $2,224 – $4,342 | 2 | 10 | 5 | Travel |
| #92 | Moises | $2,328 – $4,270 | 2 | 7 | 5 | Technology |
| #93 | CASETiFY | $2,328 – $4,270 | 2 | 5 | 5 | Technology |
| #94 | Aveeno | $2,241 – $4,164 | 3 | 18 | 14 | Beauty |
| #95 | Jotis | $2,160 – $3,960 | 3 | 4 | 2 | Food & Beverage |
| #96 | Domino's | $1,992 – $3,868 | 2 | 18 | 13 | Food & Beverage |
| #97 | Huda Beauty | $2,080 – $3,816 | 4 | 6 | 5 | Beauty |
| #98 | Coofandy | $2,070 – $3,795 | 3 | 13 | 9 | Fashion |
| #99 | Continental | $2,070 – $3,795 | 3 | 5 | 4 | Automotive |
| #100 | Kerrygold | $1,800 – $3,300 | 2 | 5 | 5 | Food & Beverage |
| #101 | Rubio's Coastal Grill | $1,800 – $3,300 | 2 | 4 | 4 | Food & Beverage |
| #102 | Everest | $1,800 – $3,300 | 2 | 2 | 2 | Food & Beverage |
| #103 | Missguided | $1,726 – $3,162 | 2 | 12 | 12 | Fashion |
| #104 | Kérastase | $1,726 – $3,162 | 2 | 6 | 6 | Beauty |
| #105 | Versace | $1,726 – $3,162 | 2 | 6 | 6 | Beauty |
| #106 | Chewy | $1,726 – $3,162 | 2 | 3 | 3 | Pets |
| #107 | Quaker State | $1,726 – $3,162 | 2 | 2 | 2 | Automotive |
| #108 | Moose Toys | $1,704 – $3,142 | 2 | 14 | 12 | Entertainment |
| #109 | NYX Professional Makeup | $1,694 – $3,130 | 2 | 13 | 13 | Beauty |
| #110 | IKEA | $1,694 – $3,130 | 2 | 9 | 9 | Home & DIY |
| #111 | Cricut | $1,692 – $3,128 | 2 | 19 | 17 | Home & DIY |
| #112 | Coach | $1,633 – $3,115 | 2 | 4 | 3 | Fashion |
| #113 | Target | $1,666 – $3,102 | 2 | 24 | 21 | Fashion |
| #114 | Vinted | $1,630 – $3,066 | 2 | 11 | 11 | Fashion |
| #115 | Simply Beverages | $1,500 – $3,000 | 2 | 2 | 2 | Food & Beverage |
| #116 | Pears | $1,551 – $2,841 | 3 | 8 | 8 | Beauty |
| #117 | Vichy | $1,538 – $2,818 | 2 | 10 | 10 | Beauty |
| #118 | CVS | $1,538 – $2,818 | 2 | 8 | 5 | Beauty |
| #119 | Biotherm | $1,538 – $2,818 | 2 | 7 | 7 | Beauty |
| #120 | xTool | $1,538 – $2,818 | 2 | 5 | 4 | Home & DIY |
| #121 | Leroy Merlin | $1,538 – $2,818 | 2 | 2 | 2 | Home & DIY |
| #122 | Lancôme | $1,380 – $2,530 | 2 | 19 | 15 | Beauty |
| #123 | Parachute Advansed | $1,380 – $2,530 | 2 | 16 | 13 | Beauty |
| #124 | Aesop | $1,380 – $2,530 | 2 | 5 | 4 | Beauty |
| #125 | Subaru | $1,266 – $2,416 | 2 | 7 | 6 | Automotive |
| #126 | Hellmann's | $1,294 – $2,372 | 2 | 8 | 8 | Food & Beverage |
| #127 | Applebee's | $1,294 – $2,372 | 2 | 4 | 4 | Food & Beverage |
| #128 | Dairy Farmers of Canada | $1,294 – $2,372 | 2 | 4 | 4 | Food & Beverage |
| #129 | Quaker | $1,294 – $2,372 | 2 | 3 | 3 | Food & Beverage |
| #130 | Windsor Salt | $1,294 – $2,372 | 2 | 2 | 2 | Food & Beverage |
| #131 | Yelp | $1,294 – $2,372 | 2 | 2 | 2 | Food & Beverage |
| #132 | Hungryroot | $1,266 – $2,344 | 2 | 13 | 10 | Food & Beverage |
| #133 | La Roche-Posay | $1,240 – $2,316 | 4 | 34 | 29 | Beauty |
| #134 | Rodan + Fields | $1,030 – $1,970 | 5 | 7 | 7 | Beauty |
| #135 | Terra Creta | $1,036 – $1,898 | 2 | 2 | 2 | Food & Beverage |
| #136 | TruEats | $1,036 – $1,898 | 2 | 2 | 2 | Food & Beverage |
| #137 | Fashion Nova | $981 – $1,881 | 9 | 16 | 16 | Fashion |
| #138 | Roborock | $984 – $1,804 | 2 | 4 | 4 | Home & DIY |
| #139 | Tim Hortons | $920 – $1,782 | 2 | 3 | 3 | Food & Beverage |
| #140 | Wolfpak | $756 – $1,409 | 2 | 5 | 4 | Fitness |
| #141 | Factor Meals | $592 – $1,082 | 4 | 4 | 2 | Food & Beverage |
| #142 | Charlotte Tilbury | $548 – $1,008 | 11 | 48 | 35 | Beauty |
| #143 | Torras | $528 – $969 | 3 | 5 | 5 | Technology |
| #144 | M·A·C Cosmetics | $513 – $963 | 3 | 9 | 8 | Beauty |
| #145 | ElevenLabs | $486 – $892 | 2 | 5 | 5 | Technology |
| #146 | Prada | $477 – $885 | 3 | 6 | 6 | Beauty |
| #147 | Logitech | $480 – $884 | 2 | 13 | 12 | Technology |
| #148 | Elle 18 | $470 – $871 | 11 | 23 | 19 | Beauty |
| #149 | Balsam Hill | $450 – $826 | 2 | 6 | 4 | Home & DIY |
| #150 | Ingenuity | $450 – $826 | 2 | 6 | 4 | Parenting |