Top Brands by Estimated Monthly Spend

This hub estimates which brands are putting the most money into creator partnerships right now, using tracked campaign pace, creator-size mix, platform split, and engagement signals.

150 brands ranked. Current #1: Wayfair at $33,168 – $60,804/month across 12 recent campaigns.

Top active brandsTop brands by engagementBrands with most creatorsAll brands
RankBrandEst. Monthly SpendCampaigns (30d)PartnershipsCreatorsNiche
#1Wayfair$33,168 – $60,8041212133Home & DIY
#2L'Oréal Paris$30,713 – $56,608135340Beauty
#3Google$25,884 – $50,42461512Technology
#4Samsung$21,768 – $41,68082221Technology
#5Maruti Suzuki$14,700 – $26,952455Automotive
#6CeraVe$13,936 – $26,60882422Beauty
#7Five Below$11,240 – $20,8324109Lifestyle
#8Audible$11,250 – $20,6262109Entertainment
#9Higgsfield$10,836 – $19,868454Technology
#10Goodyear$9,376 – $18,750222Automotive
#11Lenovo$9,298 – $17,314277Technology
#12Dermatouch$9,120 – $16,7204107Beauty
#13YoungLA$8,415 – $16,431386Fitness
#14Neutrogena$8,785 – $16,40174836Beauty
#15AT&T$8,551 – $16,322298Technology
#16Yves Saint Laurent$8,688 – $16,0604109Beauty
#17Amazon$8,608 – $15,97689576Fashion
#18Procter & Gamble$7,032 – $14,062233Food & Beverage
#19Hisense$7,301 – $13,594254Technology
#20Plum$7,126 – $13,062266Beauty
#21Skyscanner$6,867 – $12,59133913Travel
#22Electronic Arts$6,428 – $12,5884109Gaming
#23M·A·C Cosmetics$6,532 – $12,468255Beauty
#24H&M$6,446 – $12,38423531Fashion
#25Lipton$6,750 – $12,376266Food & Beverage
#26Hilton$6,234 – $12,172243Travel
#27Anua$6,501 – $12,105253Beauty
#28Litter-Robot$5,938 – $11,876222Pets
#29Miniso$5,850 – $10,7262104Home & DIY
#30Crunchlabs$5,850 – $10,726266Education
#31Prada$5,850 – $10,726233Beauty
#32Norwegian Cruise Line$5,820 – $10,671333Travel
#33Maybelline$5,772 – $10,64822827Beauty
#34Ocili$5,700 – $10,450288Fashion
#35Uriage$5,700 – $10,450232Beauty
#36Holafly$5,670 – $10,400576Travel
#37YSL Beauty$5,526 – $10,400233Beauty
#38VKTRY$5,484 – $10,21231310Sports
#39Old Spice$5,426 – $10,14621412Beauty
#40NIVEA$5,344 – $10,09422524Beauty
#41ubisoft$5,200 – $10,076277Gaming
#42Instacart$5,457 – $10,005364Food & Beverage
#43lululemon$5,385 – $9,97051917Fitness
#44Ecovacs$5,408 – $9,914243Technology
#45LMNT$5,400 – $9,900243Food & Beverage
#46Naked Nutrition$5,344 – $9,796276Food & Beverage
#47Canada Dry$4,736 – $9,468455Food & Beverage
#48DJI$4,900 – $8,98441312Technology
#49La Roche-Posay$4,552 – $8,50042521Beauty
#50Ninja$4,380 – $8,154266Home & DIY
#51Kewpie$4,371 – $8,013344Food & Beverage
#52Coca-Cola$4,248 – $8,01031414Food & Beverage
#53Coofandy$4,316 – $7,9164107Fashion
#54Quest Nutrition$4,002 – $7,641355Food & Beverage
#55Ollie's Bargain Outlet$3,750 – $7,500333Home & DIY
#56CVS Pharmacy$3,759 – $6,93074316Health
#57PlayStation$3,329 – $6,2673107Gaming
#58AMD$3,240 – $5,940233Technology
#59CASETiFY$3,240 – $5,940233Technology
#60Medicube$3,176 – $5,9384127Beauty
#61Thermomix$3,237 – $5,937333Home & DIY
#62Oner Active$3,172 – $5,892466Fashion
#63LEGO$3,147 – $5,84731917Entertainment
#64White Fox Boutique$2,840 – $5,59052624Fashion
#65Enliva$3,000 – $5,500254Fashion
#66Mommy's Bliss$3,000 – $5,500222Parenting
#67Petco$3,000 – $5,500222Pets
#68Armani Beauty$2,589 – $4,749397Beauty
#69Dove$2,547 – $4,70734140Beauty
#70Streax$2,400 – $4,40021010Beauty
#71SHAPORA$2,400 – $4,400243Fashion
#72Two Pages Curtains$2,400 – $4,400244Home & DIY
#73Schlage$2,400 – $4,400233Home & DIY
#74ITC Hotels$2,400 – $4,400222Travel
#75Riverside.fm$2,328 – $4,270222Technology
#76Bambu Lab$2,264 – $4,204277Technology
#77Target$2,236 – $4,17242119Fashion
#78Toxic Waste$2,250 – $4,126222Food & Beverage
#79Genspark$1,940 – $3,882222Technology
#80Breescape$2,100 – $3,850253Home & DIY
#81DoorDash$1,923 – $3,5403196Food & Beverage
#82PetSnowy$1,920 – $3,520222Pets
#83THQ Nordic$1,920 – $3,520222Gaming
#84Lovart$1,864 – $3,416222Technology
#85McDonald's$1,710 – $3,36662221Food & Beverage
#86simple$1,726 – $3,162265Beauty
#87BagSmart$1,726 – $3,162233Travel
#88Eloquii$1,726 – $3,162233Fashion
#89Highlights for Children$1,726 – $3,162233Education
#90Ingenuity$1,726 – $3,162232Parenting
#91American Tourister$1,726 – $3,162222Fashion
#92Mediheal$1,726 – $3,162222Beauty
#93Aveeno$1,668 – $3,10621512Beauty
#94Starbucks$1,644 – $3,0846108Food & Beverage
#95Lancôme$1,592 – $2,91641513Beauty
#96Fastrack$1,551 – $2,841355Fashion
#97Subaru$1,422 – $2,712355Automotive
#98HelloFresh$1,452 – $2,664398Food & Beverage
#99Kenwood$1,380 – $2,5302189Home & DIY
#100Pond's$1,380 – $2,53021515Beauty
#101Olive Young$1,380 – $2,530243Beauty
#102Two Pages$1,380 – $2,530243Home & DIY
#103Jayjun$1,380 – $2,530222Beauty
#104Stauffer's$1,294 – $2,372233Food & Beverage
#105Fireshine Games$1,296 – $2,368898Gaming
#106spinz$1,239 – $2,274344Beauty
#107ElevenLabs$1,108 – $2,214222Technology
#108adobe$1,180 – $2,19244130Technology
#109Battlefield$1,094 – $2,118233Gaming
#110Eternal Water$1,087 – $2,030243Food & Beverage
#111Bertolli$1,036 – $1,898244Food & Beverage
#112Aldi$695 – $1,28051411Food & Beverage
#113Charlotte Tilbury$672 – $1,23062619Beauty
#114Walmart$669 – $1,23033225Lifestyle
#115Moose Toys$666 – $1,22731210Entertainment
#116Brother$608 – $1,114233Technology
#117bblunt$450 – $826276Beauty
#118Luvlette$450 – $826274Fashion
#119NYX Cosmetics$450 – $826222Beauty
#120aerie$392 – $730101916Fashion
#121Lakme$360 – $66022825Beauty
#122Anewsta$360 – $660255Fashion
#123Tossware$360 – $660255Home & DIY
#124Clayco$360 – $660222Beauty
#125Moises AI$354 – $650276Technology
#126Mother Root$338 – $618244Food & Beverage
#127Green Mountain Gringo$338 – $618222Food & Beverage
#128Hungryroot$328 – $610299Food & Beverage
#129Doritos$312 – $59421111Food & Beverage
#130Celsius$310 – $590244Food & Beverage
#131Flipkart$294 – $53731212Food & Beverage
#132Old Navy$279 – $528355Fashion
#133Windsor$267 – $51332923Fashion
#134Adobe Express$270 – $506276Technology
#135Sadia$270 – $496222Food & Beverage
#136Atom Fresh$262 – $482233Beauty
#137hand2mind$262 – $482222Education
#138tinyBuild$210 – $420332Gaming
#139Crest$228 – $414688Health
#140The Simple Way$210 – $386233Beauty
#141Tokyo Treat$164 – $328254Food & Beverage
#142Elle 18$168 – $30871111Beauty
#143FlightHub$140 – $280222Travel
#144Olay$144 – $26843125Beauty
#145PopCorners$132 – $262277Food & Beverage
#146Airlearn$70 – $140453Education
#147Karin Herzog$70 – $140452Beauty
#148garnier$70 – $13223232Beauty
#149Goli Nutrition$60 – $110233Health
#150Call of Duty$54 – $10421313Gaming