Tonies – Paid Partnerships & UGC Ads

Tonies has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Entertainment (50%), Parenting (50%). They've worked with 2 unique creators, averaging 9.52% engagement.

2
Partnerships
2
Unique Creators
9.5%
Avg Engagement
1
Campaigns (30d)

Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Mar 29, 2026, 6:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Entertainment / Audio Toys
79664Mar 29, 2026
Video thumbnail
Instagram
Parenting / Children Entertainment
10.5K1.1KDec 29, 2025
Video thumbnail
Entertainment brand hub Entertainment creator hub Top brands by engagementBrands with most creators

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 2 tracked partnerships.

Engagement vs Niche
4% below niche average
Niche avg: 14%

Tonies's Content Niches

Entertainment (50%)Parenting (50%)

More Entertainment brands

Recent Creator Partnerships

Platform Distribution

Tonies runs creator campaigns on Instagram (1 posts) and TikTok (1 posts).

FAQ

Does Tonies work with influencers?

Yes. CollabFeed has tracked 2 paid partnership posts for Tonies.

What niche creators does Tonies usually hire?

Tonies is most often associated with Entertainment creators based on tracked campaign distribution.

Which platform is most important for Tonies's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.