Tonies – Paid Partnerships & UGC Ads

Tonies has 3 tracked creator partnerships across Instagram and TikTok. Top content niches: Parenting (67%), Entertainment (33%). They've worked with 2 unique creators, averaging 10.43% engagement.

3
Partnerships
2
Unique Creators
10.4%
Avg Engagement
1
Campaigns (30d)

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated May 21, 2026, 2:02 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Parenting / Kids Routine
8.3K998May 20, 2026
TikTok
Entertainment / Audio Toys
79664Mar 29, 2026
Instagram
Parenting / Children Entertainment
10.5K1.1KDec 29, 2025

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 3 tracked partnerships.

Engagement vs Niche
On par with niche average
Niche avg: 10%

Tonies's Content Niches

Parenting (67%)Entertainment (33%)

More Parenting brands

Recent Creator Partnerships

Platform Distribution

Tonies runs creator campaigns on Instagram (2 posts) and TikTok (1 posts).

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FAQ

Does Tonies work with influencers?

Yes. CollabFeed has tracked 3 paid partnership posts for Tonies.

What niche creators does Tonies usually hire?

Tonies is most often associated with Parenting creators based on tracked campaign distribution.

Which platform is most important for Tonies's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.