Huggies – Paid Partnerships & UGC Ads
Huggies has 8 tracked creator partnerships across Instagram and TikTok. Top content niches: Parenting (100%). They've worked with 6 unique creators, averaging 6.47% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Parenting / Baby Care | 18.9K | 873 | May 10, 2026 | ||||||
Parenting / Baby Wipes | 90.2K | 5.1K | May 4, 2026 | ||||||
| TikTok | Parenting / Baby Products | 6.4K | 908 | Apr 8, 2026 | |||||
Parenting / Baby Care | 92.7K | 3.5K | Apr 2, 2026 | ||||||
Parenting / Baby Care | 31.5K | 810 | Mar 11, 2026 | ||||||
Parenting / Baby Diapers | 8.1K | 546 | Feb 17, 2026 | ||||||
Parenting / Baby care | 86.3K | Likes hidden | Dec 15, 2025 | ||||||
Parenting / Diapers | 24.4K | Likes hidden | Dec 5, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 8 tracked partnerships.
Huggies's Content Niches
More Parenting brands
Recent Creator Partnerships
- @nurse.tori_·Parenting·May 2026
- @isampatterson·Parenting·May 2026
- @alondra.leneisha·Parenting·Apr 2026
- @isampatterson·Parenting·Apr 2026
- @nurse.tori_·Parenting·Mar 2026
Platform Distribution
Huggies runs creator campaigns on Instagram (7 posts) and TikTok (1 posts).
FAQ
Does Huggies work with influencers?
Yes. CollabFeed has tracked 8 paid partnership posts for Huggies.
What niche creators does Huggies usually hire?
Huggies is most often associated with Parenting creators based on tracked campaign distribution.
Which platform is most important for Huggies's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.