Pampers – Paid Partnerships & UGC Ads
Pampers has 13 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Parenting (100%). They've worked with 10 unique creators, averaging 14.88% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates Pampers tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
Use the rate calculatorPampers creator program
Pampers runs a gifting program: Pampers Squad.
- How to apply
- Register for free on the Pampers Squad site.
- Requirements
- Parents and caregivers of babies and toddlers in the UK.
- What the program offers
- Free Pampers products to try and share with other parents and followers. Not cash.
- Regions
- United Kingdom (no US application; US deals run through agencies)
The rate estimate above is a market benchmark for sponsored posts by creators of the size Pampers works with, not a record of what Pampers paid. Labeled partnerships can include gifted deals.
Verified Sep 2026 against the official page. Third-party application forms are not listed.
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Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| YouTube | Parenting / Diapers | 30 | 2 | Oct 30, 2026 | |||||
| YouTube | Parenting / Baby Care | 48 | 2 | Oct 29, 2026 | |||||
Parenting / Baby Care | 83.7K | 1.8K | Oct 26, 2026 | ||||||
Parenting / Baby Diapers | 8.1K | 959 | Oct 15, 2026 | ||||||
| TikTok | Parenting / Diapers | 3.9M | 44K | Aug 26, 2026 | |||||
Parenting / Diapers | 17.5K | 1.8K | Aug 16, 2026 | ||||||
| TikTok | Parenting / Baby Care | 1.1K | 23 | Jun 20, 2026 | |||||
| TikTok | Parenting / Baby Wipes | 520 | 102 | Jun 18, 2026 | |||||
Parenting / Diapers | 1.3K | Likes hidden | May 31, 2026 | ||||||
Parenting / Baby Care | 1.7K | 721 | Apr 29, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 13 tracked partnerships.
Pampers's Content Niches
More Parenting brands
Recent Creator Partnerships
- @droliviathebabypt·Parenting·Oct 2026
- @droliviathebabypt·Parenting·Oct 2026
- @mariapapadatou·Parenting·Oct 2026
- @yourgirlmellyy·Parenting·Oct 2026
- @fathercooper·Parenting·Aug 2026
Platform Distribution
Pampers runs creator campaigns on Instagram (8 posts), TikTok (3 posts) and YouTube (2 posts).
FAQ
Does Pampers work with influencers?
Yes. CollabFeed has tracked 13 paid partnership posts for Pampers.
Does Pampers have an ambassador or affiliate program for creators?
Yes. Pampers runs a gifting program, Pampers Squad (checked Sep 2026). Requirements: Parents and caregivers of babies and toddlers in the UK. Compensation: Free Pampers products to try and share with other parents and followers. Not cash. The official application page is linked in the creator program section on this page.
What is Pampers's partnership or influencer contact email?
We do not have a verified partnership email for Pampers yet. This page updates as new contact details are detected. In the meantime you can see which creators they have worked with and reach those creators directly.
How much does Pampers pay creators?
Exact fees are not public, but based on the creator sizes and engagement Pampers typically works with, CollabFeed estimates roughly $251 to $479 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does Pampers usually hire?
Pampers is most often associated with Parenting creators based on tracked campaign distribution.
Which platform is most important for Pampers's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Oct 2026.