Explore Home & DIY brands with repeat creator partnerships, recent campaigns, and stronger collaboration history.
158 Home & DIY brands show enough partnership depth to compare, including 41 especially active profiles. 597 total brands are tracked in this niche.
| Rank | Brand | Partnerships | Creators | Niche Percentile |
|---|---|---|---|---|
| #1 | Wayfair | 138 | 41 | 100th |
| #2 | Bissell | 24 | 23 | 100th |
| #3 | Lowe's | 23 | 22 | 100th |
| #4 | Cricut | 22 | 20 | 99th |
| #5 | Dawn | 20 | 20 | 99th |
| #6 | Kenwood | 18 | 9 | 99th |
| #7 | The Home Depot | 14 | 13 | 99th |
| #8 | King of Christmas | 13 | 12 | 99th |
| #9 | Tide | 13 | 11 | 99th |
| #10 | Shark | 13 | 10 | 98th |
| #11 | Dreame | 12 | 11 | 98th |
| #12 | Ninja | 11 | 11 | 98th |
| #13 | Ninja Kitchen | 11 | 10 | 98th |
| #14 | Transformer Table | 11 | 6 | 98th |
| #15 | Miniso | 11 | 4 | 98th |
| #16 | Cozey | 9 | 9 | 97th |
| #17 | Emma | 9 | 9 | 97th |
| #18 | IKEA | 9 | 9 | 97th |
| #19 | Ariel | 8 | 8 | 97th |
| #20 | QVC | 8 | 8 | 97th |
| #21 | Etsy | 8 | 5 | 97th |
| #22 | Cuisinart | 7 | 7 | 96th |
| #23 | Ashley Furniture | 6 | 4 | 96th |
| #24 | Balsam Hill | 6 | 4 | 96th |
| #25 | Cascade | 5 | 5 | 96th |
| #26 | Downy | 5 | 5 | 96th |
| #27 | Fabuloso | 5 | 5 | 96th |
| #28 | KitchenAid | 5 | 5 | 95th |
| #29 | Levoit | 5 | 5 | 95th |
| #30 | Philips | 5 | 5 | 95th |
| #31 | Roborock | 5 | 5 | 95th |
| #32 | Sanytol | 5 | 5 | 95th |
| #33 | Tossware | 5 | 5 | 95th |
| #34 | Zevo | 5 | 5 | 94th |
| #35 | Hernest | 5 | 4 | 94th |
| #36 | HomeGoods | 5 | 4 | 94th |
| #37 | Rust-Oleum | 5 | 4 | 94th |
| #38 | xTool | 5 | 4 | 94th |
| #39 | Breescape | 5 | 3 | 94th |
| #40 | De'Longhi | 5 | 3 | 93th |
| #41 | La-Z-Boy | 5 | 3 | 93th |
| #42 | Fissler | 5 | 1 | 93th |
| #43 | Bounty | 4 | 4 | 93th |
| #44 | Ecosa | 4 | 4 | 93th |
| #45 | FlexiSpot | 4 | 4 | 93th |
| #46 | Lizol | 4 | 4 | 92th |
| #47 | MOVA | 4 | 4 | 92th |
| #48 | Sharpie | 4 | 4 | 92th |
| #49 | Thermomix | 4 | 4 | 92th |
| #50 | Two Pages Curtains | 4 | 4 | 92th |
| #51 | Benjamin Moore | 4 | 3 | 92th |
| #52 | Clarifion | 4 | 3 | 91th |
| #53 | O-Cedar | 4 | 3 | 91th |
| #54 | Two Pages | 4 | 3 | 91th |
| #55 | Voltas Beko | 4 | 3 | 91th |
| #56 | 3M | 4 | 2 | 91th |
| #57 | Miracle-Gro | 4 | 2 | 91th |
| #58 | PAL | 4 | 2 | 90th |
| #59 | Cosori | 3 | 3 | 90th |
| #60 | Delta Faucet | 3 | 3 | 90th |
| #61 | iGarden | 3 | 3 | 90th |
| #62 | Mr Price Home | 3 | 3 | 90th |
| #63 | Officeworks | 3 | 3 | 90th |
| #64 | Ollie's Bargain Outlet | 3 | 3 | 89th |
| #65 | Overstock | 3 | 3 | 89th |
| #66 | Schlage | 3 | 3 | 89th |
| #67 | SharkNinja | 3 | 3 | 89th |
| #68 | Shout | 3 | 3 | 89th |
| #69 | Tefal | 3 | 3 | 89th |
| #70 | Tineco | 3 | 3 | 88th |
| #71 | Vanish | 3 | 3 | 88th |
| #72 | Viva | 3 | 3 | 88th |
| #73 | Westwing | 3 | 3 | 88th |
| #74 | Zwilling | 3 | 3 | 88th |
| #75 | Apartments.com | 3 | 2 | 88th |
| #76 | Behr Paint | 3 | 2 | 87th |
| #77 | E-Cloth | 3 | 2 | 87th |
| #78 | Frigidaire | 3 | 2 | 87th |
| #79 | Gain | 3 | 2 | 87th |
| #80 | HomeSense | 3 | 2 | 87th |
| #81 | Klinex | 3 | 2 | 87th |
| #82 | Nolan Interior | 3 | 2 | 86th |
| #83 | Sunaofe | 3 | 2 | 86th |
| #84 | U-blockout | 3 | 2 | 86th |
| #85 | Vileda | 3 | 2 | 86th |
| #86 | Bud's Wonder Solution | 3 | 1 | 86th |
| #87 | Furniture.com | 3 | 1 | 86th |
| #88 | selvproperty | 3 | 1 | 85th |
| #89 | Bedsure | 2 | 2 | 85th |
| #90 | Blink | 2 | 2 | 85th |
| #91 | Bona | 2 | 2 | 85th |
| #92 | Bosch | 2 | 2 | 85th |
| #93 | Charmin | 2 | 2 | 85th |
| #94 | Clorox | 2 | 2 | 84th |
| #95 | Command | 2 | 2 | 84th |
| #96 | Desenio | 2 | 2 | 84th |
| #97 | DeWalt | 2 | 2 | 84th |
| #98 | Dreo | 2 | 2 | 84th |
| #99 | Dulux | 2 | 2 | 84th |
| #100 | Euhomy | 2 | 2 | 83th |
| #101 | Fairy | 2 | 2 | 83th |
| #102 | Flying Tiger Copenhagen | 2 | 2 | 83th |
| #103 | GE Profile | 2 | 2 | 83th |
| #104 | Giraffe Tools | 2 | 2 | 83th |
| #105 | Glad | 2 | 2 | 83th |
| #106 | Helix Sleep | 2 | 2 | 82th |
| #107 | Homecentre | 2 | 2 | 82th |
| #108 | House of Noa | 2 | 2 | 82th |
| #109 | HSN | 2 | 2 | 82th |
| #110 | iSpring | 2 | 2 | 82th |
| #111 | James Hardie | 2 | 2 | 82th |
| #112 | Kohler | 2 | 2 | 81th |
| #113 | KONE | 2 | 2 | 81th |
| #114 | Lenor | 2 | 2 | 81th |
| #115 | Leroy Merlin | 2 | 2 | 81th |
| #116 | Lutron Electronics | 2 | 2 | 81th |
| #117 | Lysol | 2 | 2 | 81th |
| #118 | MacKenzie-Childs | 2 | 2 | 80th |
| #119 | Made In | 2 | 2 | 80th |
| #120 | Moen | 2 | 2 | 80th |
| #121 | Novilla | 2 | 2 | 80th |
| #122 | Oak Furniture Land | 2 | 2 | 80th |
| #123 | onlinehomeshopuk | 2 | 2 | 80th |
| #124 | Povison | 2 | 2 | 79th |
| #125 | Rubbermaid | 2 | 2 | 79th |
| #126 | Spruce | 2 | 2 | 79th |
| #127 | Stanley Steemer | 2 | 2 | 79th |
| #128 | Stasher | 2 | 2 | 79th |
| #129 | SupplyHouse | 2 | 2 | 79th |
| #130 | TilePix | 2 | 2 | 78th |
| #131 | Urban Company | 2 | 2 | 78th |
| #132 | Veradek | 2 | 2 | 78th |
| #133 | Vicko | 2 | 2 | 78th |
| #134 | vitamix | 2 | 2 | 78th |
| #135 | Viva Towels | 2 | 2 | 78th |
| #136 | Wet and Forget | 2 | 2 | 77th |
| #137 | Yitahome | 2 | 2 | 77th |
| #138 | Airdog | 2 | 1 | 77th |
| #139 | aparnadecors | 2 | 1 | 77th |
| #140 | Aquasana | 2 | 1 | 77th |
| #141 | Canadian Tire | 2 | 1 | 77th |
| #142 | Checkatrade | 2 | 1 | 76th |
| #143 | Cottonelle | 2 | 1 | 76th |
| #144 | Flooret | 2 | 1 | 76th |
| #145 | Granite Stone | 2 | 1 | 76th |
| #146 | INFORMA | 2 | 1 | 76th |
| #147 | Keurig | 2 | 1 | 76th |
| #148 | Mainstays | 2 | 1 | 75th |
| #149 | Midea | 2 | 1 | 75th |
| #150 | Narwal | 2 | 1 | 75th |
| #151 | Pennington | 2 | 1 | 75th |
| #152 | Philips Hue | 2 | 1 | 75th |
| #153 | Restmo | 2 | 1 | 74th |
| #154 | Schluter Systems | 2 | 1 | 74th |
| #155 | SOKA Home | 2 | 1 | 74th |
| #156 | Toko Bangunan Sariglass | 2 | 1 | 74th |
| #157 | UZIN | 2 | 1 | 74th |
| #158 | Wodemom | 2 | 1 | 74th |
439 additional Home & DIY brands with early partnership signals.
CollabFeed tracks Home & DIY brands running paid creator partnerships on Instagram, TikTok and YouTube. The brands ranked above have the deepest tracked collaboration history in this niche, so they are the strongest starting points - they have demonstrably paid creators for sponsored content.
Lead with a specific content idea tied to a campaign the brand has already run, reference the creator size and style they typically work with, and reach their partnership contact directly. Each brand page shows the creators they have worked with and how to get in touch.
The brands listed here run tracked paid partnerships, not just gifting. Exact fees vary by creator size, engagement, and deliverables - use CollabFeed's free rate calculator to benchmark a fair rate before you pitch.
It refreshes automatically as new Home & DIY partnerships are detected across Instagram, TikTok and YouTube, so the ranking reflects the brands most actively working with creators.