HAY – Paid Partnerships & UGC Ads

HAY has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Home & DIY (100%). They've worked with 1 unique creators.

1
Partnerships
1
Unique Creators
N/A
Avg Engagement
0
Campaigns (30d)

Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Nov 26, 2025, 6:15 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Home & DIY / Lighting
2Nov 26, 2025

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 1 tracked partnership.

Engagement vs Niche
On par with niche average
Niche avg: 9%

HAY's Content Niches

Home & DIY (100%)

More Home & DIY brands

Recent Creator Partnerships

Platform Distribution

HAY runs creator campaigns on Instagram (1 posts).

FAQ

Does HAY work with influencers?

Yes. CollabFeed has tracked 1 paid partnership post for HAY.

What niche creators does HAY usually hire?

HAY is most often associated with Home & DIY creators based on tracked campaign distribution.

Which platform is most important for HAY's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.