Tide – Paid Partnerships & UGC Ads

Tide has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (100%). They've worked with 2 unique creators, averaging 4.64% engagement.

2
Partnerships
2
Unique Creators
4.6%
Avg Engagement
1
Campaigns (30d)

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Apr 18, 2026, 11:00 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Home & DIY / Laundry Care
15.3K568Apr 17, 2026
Instagram
Home & DIY / Laundry Detergent
542Likes hiddenFeb 27, 2026

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 2 tracked partnerships.

Engagement vs Niche
5% below niche average
Niche avg: 10%

Tide's Content Niches

Home & DIY (100%)

More Home & DIY brands

Recent Creator Partnerships

Platform Distribution

Tide runs creator campaigns on Instagram (2 posts).

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FAQ

Does Tide work with influencers?

Yes. CollabFeed has tracked 2 paid partnership posts for Tide.

What niche creators does Tide usually hire?

Tide is most often associated with Home & DIY creators based on tracked campaign distribution.

Which platform is most important for Tide's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.