Tide – Paid Partnerships & UGC Ads
Tide has 5 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (100%). They've worked with 4 unique creators, averaging 5.73% engagement.
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Home & DIY / Laundry | 1.3K | 81 | Apr 23, 2026 | |||||
| TikTok | Home & DIY / Laundry | 11.8K | 642 | Apr 18, 2026 | |||||
Home & DIY / Laundry Detergent | 2.1K | Likes hidden | Apr 18, 2026 | ||||||
Home & DIY / Laundry Care | 15.6K | 556 | Apr 17, 2026 | ||||||
Home & DIY / Laundry Detergent | 542 | Likes hidden | Feb 27, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 5 tracked partnerships.
Tide's Content Niches
More Home & DIY brands
Recent Creator Partnerships
- @ocnatives·Home & DIY·Apr 2026
- @trulytorij_·Home & DIY·Apr 2026
- @kristina_vega_·Home & DIY·Apr 2026
- @trulytorij·Home & DIY·Apr 2026
- @kristina_vega_·Home & DIY·Feb 2026
Platform Distribution
Tide runs creator campaigns on Instagram (3 posts) and TikTok (2 posts).
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FAQ
Does Tide work with influencers?
Yes. CollabFeed has tracked 5 paid partnership posts for Tide.
What niche creators does Tide usually hire?
Tide is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for Tide's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.