Influencers who have worked with Tide
Tide has run tracked paid partnerships with 9 creators, most of them in the 50k to 250k follower range, with a median size of 109K.
Every creator below appeared in a disclosed paid partnership for Tide on Instagram, TikTok or YouTube. Use it to benchmark a competitor's creator mix or to build a shortlist of creators who already make sponsored content in this space.
Creator sizes Tide works with
Where the partnerships run
1 creator booked more than once.
| Creator | Platform | Followers | Engagement | Posts | Latest |
|---|---|---|---|---|---|
 @kailakake KAKE ✨ | 168K | 5.5% | 1 | Sep 2026 | |
 @nancyajeethooda Nancy | 47K | 1.1% | 1 | Jul 2026 | |
 @momma.smiles Sandra Miles 🦦 | tiktok | 349K | 4.7% | 1 | Jun 2026 |
 @modernwife101 Modern Wife 101 | youtube | 37 | 0.8% | 1 | Jun 2026 |
 @edyinethmelgarejo 𝗘𝗱𝘆𝗶𝗻𝗲𝘁𝗵 𝗠𝗲𝗹𝗴𝗮𝗿𝗲𝗷𝗼 | 119K | 3.4% | 1 | Jun 2026 | |
 @ocnatives Fabian Flores | tiktok | 448K | 6.5% | 1 | Apr 2026 |
 @trulytorij_ 🩷🪩🧡 TRULYTORIJ 🧡🪩🩷 | tiktok | 109K | 6.0% | 1 | Apr 2026 |
 @kristina_vega_ Kristina Vega | 17K | – | 2 | Apr 2026 | |
 @trulytorij Tori Terrell Lynch | 73K | 4.8% | 1 | Apr 2026 |
Reach these creators
Every creator page shows their full partnership history and engagement. Pro adds creator business contact details, unlimited CSV exports of shortlists like this one, and outreach templates, for $29 a month.
FAQ
Which influencers has Tide worked with?
CollabFeed has tracked disclosed paid partnerships between Tide and 9 creators on Instagram, TikTok and YouTube. The full list above shows each creator's size, engagement on sponsored posts, and their most recent Tide placement.
What size creators does Tide use for sponsored content?
The largest group of Tide's creators sits in the 50k to 250k follower range, and the median creator has about 109K followers. That is the size band to benchmark against if you compete with Tide.
How do I find creators like the ones Tide works with?
Open any creator above to see every brand they have posted for, then use the CollabFeed creator directory to find similar creators by niche, platform and size. Pro members get creator business contact details and CSV exports for shortlists.
Does this list show what Tide paid each creator?
No. A paid-partnership label covers gifted and affiliate deals as well as cash deals, so CollabFeed never reports a fee per creator. Use the rate calculator for a market benchmark by creator size and platform.
Tracked partnerships are disclosed paid or sponsored posts. A label does not show what was paid: gifted and affiliate deals carry the same label as cash deals. Follower counts and engagement come from the creator's public profile and their sponsored posts.