Overstock has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (50%), Lifestyle (50%). They've worked with 2 unique creators, averaging 6.62% engagement.
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Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Lifestyle / Home & Fashion | 7.4K | 498 | May 8, 2026 | ||||||
Home & DIY / Holiday Decor | 10.2K | 505 | Nov 21, 2025 |
Benchmarks based on publicly detected sponsored posts.
Based on 2 tracked partnerships.
Overstock runs creator campaigns on Instagram (2 posts).
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Yes. CollabFeed has tracked 2 paid partnership posts for Overstock.
Overstock is most often associated with Home & DIY creators based on tracked campaign distribution.
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.