Overstock – Paid Partnerships & UGC Ads
Overstock has 3 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (67%), Lifestyle (33%). They've worked with 3 unique creators, averaging 6.19% engagement.
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Home Decor | 19.2K | 919 | Jun 2, 2026 | ||||||
Lifestyle / Home & Fashion | 7.5K | 503 | May 8, 2026 | ||||||
Home & DIY / Holiday Decor | 10.2K | 505 | Nov 21, 2025 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 3 tracked partnerships.
Overstock's Content Niches
More Home & DIY brands
Recent Creator Partnerships
- @jojotastic·Home & DIY·Jun 2026
- @ericaychan·Lifestyle·May 2026
- @alyssakirk.home·Home & DIY·Nov 2025
Platform Distribution
Overstock runs creator campaigns on Instagram (3 posts).
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FAQ
Does Overstock work with influencers?
Yes. CollabFeed has tracked 3 paid partnership posts for Overstock.
What niche creators does Overstock usually hire?
Overstock is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for Overstock's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.