Overstock – Paid Partnerships & UGC Ads

Overstock has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (50%), Lifestyle (50%). They've worked with 2 unique creators, averaging 6.62% engagement.

2
Partnerships
2
Unique Creators
6.6%
Avg Engagement
1
Campaigns (30d)

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Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated May 8, 2026, 11:00 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Lifestyle / Home & Fashion
7.4K498May 8, 2026
Instagram
Home & DIY / Holiday Decor
10.2K505Nov 21, 2025

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 2 tracked partnerships.

Engagement vs Niche
4% below niche average
Niche avg: 10%

Overstock's Content Niches

Home & DIY (50%)Lifestyle (50%)

More Home & DIY brands

Recent Creator Partnerships

Platform Distribution

Overstock runs creator campaigns on Instagram (2 posts).

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FAQ

Does Overstock work with influencers?

Yes. CollabFeed has tracked 2 paid partnership posts for Overstock.

What niche creators does Overstock usually hire?

Overstock is most often associated with Home & DIY creators based on tracked campaign distribution.

Which platform is most important for Overstock's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.