Downy – Paid Partnerships & UGC Ads
Downy has 4 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (75%), Lifestyle (25%). They've worked with 4 unique creators, averaging 33.14% engagement.
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates Downy tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Laundry Care | 1K | 463 | Apr 13, 2026 | ||||||
Home & DIY / Laundry Care | 4.1K | Likes hidden | Mar 23, 2026 | ||||||
Lifestyle / Fabric Care | 1.3K | 622 | Feb 27, 2026 | ||||||
Home & DIY / Fabric Softener | 12.2K | 457 | Feb 24, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 4 tracked partnerships.
Downy's Content Niches
More Home & DIY brands
Recent Creator Partnerships
- @_misisbozar·Home & DIY·Apr 2026
- @kristina_vega_·Home & DIY·Mar 2026
- @kerleymerey·Lifestyle·Feb 2026
- @by_.minseo·Home & DIY·Feb 2026
Platform Distribution
Downy runs creator campaigns on Instagram (4 posts).
FAQ
Does Downy work with influencers?
Yes. CollabFeed has tracked 4 paid partnership posts for Downy.
Does Downy have an ambassador or affiliate program for creators?
Downy actively runs paid creator collaborations. CollabFeed has tracked 4 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
What is Downy's partnership or influencer contact email?
We do not have a verified partnership email for Downy yet. This page updates as new contact details are detected. In the meantime you can see which creators they have worked with and reach those creators directly.
How much does Downy pay creators?
Exact fees are not public, but based on the creator sizes and engagement Downy typically works with, CollabFeed estimates roughly $178 to $327 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does Downy usually hire?
Downy is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for Downy's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Apr 2026.