Downy – Paid Partnerships & UGC Ads
Downy has 4 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (75%), Lifestyle (25%). They've worked with 4 unique creators, averaging 33.14% engagement.
4
Partnerships
4
Unique Creators
33.1%
Avg Engagement
0
Campaigns (30d)
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Apr 13, 2026, 11:00 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Laundry Care | 1K | 463 | Apr 13, 2026 | ||||||
Home & DIY / Laundry Care | 4.1K | Likes hidden | Mar 23, 2026 | ||||||
Lifestyle / Fabric Care | 1.3K | 622 | Feb 27, 2026 | ||||||
Home & DIY / Fabric Softener | 12.2K | 457 | Feb 24, 2026 |
Home & DIY brand hub Home & DIY creator hub Top brands by spendTop brands by engagementBrands with most creators
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 4 tracked partnerships.
Engagement vs Niche
23% above niche average
Niche avg: 10%
Downy's Content Niches
Home & DIY (75%)Lifestyle (25%)
More Home & DIY brands
Recent Creator Partnerships
- @_misisbozar·Home & DIY·Apr 2026
- @kristina_vega_·Home & DIY·Mar 2026
- @kerleymerey·Lifestyle·Feb 2026
- @by_.minseo·Home & DIY·Feb 2026
Platform Distribution
Downy runs creator campaigns on Instagram (4 posts).
FAQ
Does Downy work with influencers?
Yes. CollabFeed has tracked 4 paid partnership posts for Downy.
What niche creators does Downy usually hire?
Downy is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for Downy's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.