Downy – Paid Partnerships & UGC Ads
Downy has 3 tracked creator partnerships across Instagram and TikTok. Top content niches: Home & DIY (67%), Lifestyle (33%). They've worked with 3 unique creators, averaging 26.40% engagement.
3
Partnerships
3
Unique Creators
26.4%
Avg Engagement
1
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Mar 23, 2026, 8:00 PM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Home & DIY / Laundry Care | 4.1K | Likes hidden | Mar 23, 2026 | ||||||
Lifestyle / Fabric Care | 1.3K | 622 | Feb 27, 2026 | ||||||
Home & DIY / Fabric Softener | 12.2K | 457 | Feb 24, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 3 tracked partnerships.
Engagement vs Niche
16% above niche average
Niche avg: 10%
Downy's Content Niches
Home & DIY (67%)Lifestyle (33%)
More Home & DIY brands
Recent Creator Partnerships
- @kristina_vega_·Home & DIY·Mar 2026
- @kerleymerey·Lifestyle·Feb 2026
- @by_.minseo·Home & DIY·Feb 2026
Platform Distribution
Downy runs creator campaigns on Instagram (3 posts).
FAQ
Does Downy work with influencers?
Yes. CollabFeed has tracked 3 paid partnership posts for Downy.
What niche creators does Downy usually hire?
Downy is most often associated with Home & DIY creators based on tracked campaign distribution.
Which platform is most important for Downy's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.