Old Spice – Paid Partnerships & UGC Ads
Old Spice has 10 tracked creator partnerships across Instagram and TikTok. Top content niches: Beauty (100%). They've worked with 8 unique creators, averaging 3.32% engagement.
10
Partnerships
8
Unique Creators
3.3%
Avg Engagement
0
Campaigns (30d)
Estimated rate for this brand
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Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated May 6, 2026, 6:01 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Beauty / Men’s Grooming | 55.7K | 1.5K | Apr 18, 2026 | ||||||
Beauty / Men's Grooming | 20.9K | 628 | Apr 17, 2026 | ||||||
| TikTok | Beauty / Men's Grooming | 20.2K | 946 | Apr 11, 2026 | |||||
| TikTok | Beauty / Fragrance | 53.5K | 2.4K | Apr 9, 2026 | |||||
Beauty / Fragrance | 42.6K | 886 | Feb 13, 2026 | ||||||
| TikTok | Beauty / Men's Grooming | 269.9K | 173 | Feb 6, 2026 | |||||
Beauty / Body Wash | 6.9K | 377 | Jan 26, 2026 | ||||||
Beauty / Fragrance | — | 0 | Nov 17, 2025 | ||||||
Beauty / Men's Grooming | — | 0 | Nov 17, 2025 | ||||||
Beauty / Personal Care | — | 0 | Nov 17, 2025 |
Beauty brand hub Beauty creator hub Top brands by spendTop brands by engagementBrands with most creators
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 10 tracked partnerships.
Engagement vs Niche
7% below niche average
Niche avg: 11%
Old Spice's Content Niches
Beauty (100%)
More Beauty brands
Recent Creator Partnerships
- @ben_reid_·Beauty·Apr 2026
- @itsjorgeantonio·Beauty·Apr 2026
- @adamw·Beauty·Apr 2026
- @sbmowing·Beauty·Apr 2026
- @ben_reid_·Beauty·Feb 2026
Platform Distribution
Old Spice runs creator campaigns on Instagram (7 posts) and TikTok (3 posts).
FAQ
Does Old Spice work with influencers?
Yes. CollabFeed has tracked 10 paid partnership posts for Old Spice.
What niche creators does Old Spice usually hire?
Old Spice is most often associated with Beauty creators based on tracked campaign distribution.
Which platform is most important for Old Spice's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.