Influencers who have worked with Old Spice
Old Spice has run tracked paid partnerships with 13 creators, most of them in the under 10k follower range, with a median size of 83K.
Every creator below appeared in a disclosed paid partnership for Old Spice on Instagram, TikTok or YouTube. Use it to benchmark a competitor's creator mix or to build a shortlist of creators who already make sponsored content in this space.
Creator sizes Old Spice works with
1 creator without a follower count yet.
Where the partnerships run
2 creators booked more than once.
| Creator | Platform | Followers | Engagement | Posts | Latest |
|---|---|---|---|---|---|
 @stevenhe Steven He | youtube | 14.3M | 5.9% | 1 | Aug 2026 |
 @thomaswilsonpace Thomas Pace | youtube | 282 | 1.8% | 1 | Aug 2026 |
 @adinamaria26 𝓐𝓭𝓲𝓷𝓪 🦋 | 17K | 42.5% | 1 | Jul 2026 | |
 @hughandmeg Hugh and Meg | youtube | 108K | 5.5% | 1 | Jun 2026 |
 @malcolmkelner Malcolm Kelner | 83K | 2.9% | 1 | Jun 2026 | |
 @ben_reid_ Ben ✝︎ | 792K | 2.5% | 2 | Apr 2026 | |
 @itsjorgeantonio Jorge Antonio | 49K | 3.1% | 1 | Apr 2026 | |
 @adamw Adam W | tiktok | 22.8M | 4.9% | 1 | Apr 2026 |
 @sbmowing SB Mowing | tiktok | 15.7M | 4.6% | 1 | Apr 2026 |
| tiktok | – | 0.1% | 1 | Feb 2026 | |
 @michael_thomas_white Michael Thomas White | 42K | 5.7% | 1 | Jan 2026 | |
| 18 | – | 2 | Nov 2025 | ||
| 57 | – | 1 | Nov 2025 |
Reach these creators
Every creator page shows their full partnership history and engagement. Pro adds creator business contact details, unlimited CSV exports of shortlists like this one, and outreach templates, for $29 a month.
FAQ
Which influencers has Old Spice worked with?
CollabFeed has tracked disclosed paid partnerships between Old Spice and 13 creators on Instagram, TikTok and YouTube. The full list above shows each creator's size, engagement on sponsored posts, and their most recent Old Spice placement.
What size creators does Old Spice use for sponsored content?
The largest group of Old Spice's creators sits in the under 10k follower range, and the median creator has about 83K followers. That is the size band to benchmark against if you compete with Old Spice.
How do I find creators like the ones Old Spice works with?
Open any creator above to see every brand they have posted for, then use the CollabFeed creator directory to find similar creators by niche, platform and size. Pro members get creator business contact details and CSV exports for shortlists.
Does this list show what Old Spice paid each creator?
No. A paid-partnership label covers gifted and affiliate deals as well as cash deals, so CollabFeed never reports a fee per creator. Use the rate calculator for a market benchmark by creator size and platform.
Tracked partnerships are disclosed paid or sponsored posts. A label does not show what was paid: gifted and affiliate deals carry the same label as cash deals. Follower counts and engagement come from the creator's public profile and their sponsored posts.