Instacart – Paid Partnerships & UGC Ads

Instacart has 5 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Food & Beverage (100%). They've worked with 4 unique creators, averaging 6.13% engagement.

5
Partnerships
4
Unique Creators
6.1%
Avg Engagement
2
Campaigns (30d)

Estimated Monthly Creator Spend

$5,344 – $9,796/month

Based on CollabFeed partnership data

Estimated rate for this brand

$2,672 – $4,898per sponsored post

Estimate based on the creator sizes, platform mix, and market rates Instacart tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.

How this is estimated

This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.

Use the rate calculator

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Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)

Updated Aug 5, 2026, 8:03 PM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
Instagram
Food & Beverage / Grocery Delivery
91K4.4KAug 5, 2026
Instagram
Food & Beverage / Food Delivery
12.8K966Jul 29, 2026
Instagram
Food & Beverage / Grocery Delivery
15K769Jun 24, 2026
Instagram
Food & Beverage / Groceries Delivery
19.4KLikes hiddenDec 20, 2025
Instagram
Food & Beverage / Groceries Delivery
15.1KLikes hiddenNov 19, 2025

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 5 tracked partnerships.

Engagement vs Niche
2% below niche average
Niche avg: 8%

Instacart's Content Niches

Food & Beverage (100%)

More Food & Beverage brands

Recent Creator Partnerships

Platform Distribution

Instacart runs creator campaigns on Instagram (5 posts).

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FAQ

Does Instacart work with influencers?

Yes. CollabFeed has tracked 5 paid partnership posts for Instacart.

Does Instacart have an ambassador or affiliate program for creators?

Instacart actively runs paid creator collaborations. CollabFeed has tracked 5 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.

What is Instacart's partnership or influencer contact email?

CollabFeed has a verified partnership contact for Instacart. Members can view the full partnership email and any fallback contacts in the contact section above.

How much does Instacart pay creators?

Exact fees are not public, but based on the creator sizes and engagement Instacart typically works with, CollabFeed estimates roughly $2,672 to $4,898 per sponsored post. See the full per-post and monthly spend estimate on this page.

What niche creators does Instacart usually hire?

Instacart is most often associated with Food & Beverage creators based on tracked campaign distribution.

Which platform is most important for Instacart's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.

Partnership data last updated Aug 2026.