Lay's – Paid Partnerships & UGC Ads
Lay's has 22 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Food & Beverage (100%). They've worked with 20 unique creators, averaging 4.13% engagement.
Estimated Monthly Creator Spend
Based on CollabFeed partnership data
Estimated rate for this brand
Estimate based on the creator sizes, platform mix, and market rates Lay's tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.
How this is estimated
This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.
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Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
Food & Beverage / Snacks | 409.6K | Likes hidden | Sep 1, 2026 | ||||||
Food & Beverage / Snacks | 6.8K | 370 | Aug 28, 2026 | ||||||
Food & Beverage / Snacks | 75.8K | 3.3K | Aug 17, 2026 | ||||||
| TikTok | Food & Beverage / Snacks | 658 | 21 | Jul 18, 2026 | |||||
| TikTok | Food & Beverage / Snacks | 3.5K | 184 | Jul 17, 2026 | |||||
| TikTok | Food & Beverage / Snacks | 42.9K | 1.8K | Jun 21, 2026 | |||||
| TikTok | Food & Beverage / Snacks | 28.4K | 1.1K | Jun 19, 2026 | |||||
| TikTok | Food & Beverage / Snacks | 518.2K | 7.7K | Jun 19, 2026 | |||||
| TikTok | Food & Beverage / Snacks | 17.6M | 114.4K | Jun 19, 2026 | |||||
| TikTok | Food & Beverage / Snacks | 397.2K | 402 | Jun 19, 2026 |
Niche Benchmark
Benchmarks based on publicly detected sponsored posts.
Based on 22 tracked partnerships.
Lay's's Content Niches
More Food & Beverage brands
Recent Creator Partnerships
- @bhumicka·Food & Beverage·Sep 2026
- @shambhavi_sharda·Food & Beverage·Aug 2026
- @deestroying·Food & Beverage·Jul 2026
- @katiefeeneyy·Food & Beverage·Jul 2026
- @amandaprescottfx·Food & Beverage·Jun 2026
Platform Distribution
Lay's runs creator campaigns on TikTok (19 posts) and Instagram (3 posts).
FAQ
Does Lay's work with influencers?
Yes. CollabFeed has tracked 22 paid partnership posts for Lay's.
Does Lay's have an ambassador or affiliate program for creators?
Lay's actively runs paid creator collaborations. CollabFeed has tracked 22 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.
What is Lay's's partnership or influencer contact email?
We do not have a verified partnership email for Lay's yet. This page updates as new contact details are detected. In the meantime you can see which creators they have worked with and reach those creators directly.
How much does Lay's pay creators?
Exact fees are not public, but based on the creator sizes and engagement Lay's typically works with, CollabFeed estimates roughly $1,454 to $2,870 per sponsored post. See the full per-post and monthly spend estimate on this page.
What niche creators does Lay's usually hire?
Lay's is most often associated with Food & Beverage creators based on tracked campaign distribution.
Which platform is most important for Lay's's creator strategy?
TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.
Partnership data last updated Sep 2026.