Lay's – Paid Partnerships & UGC Ads
Lay's has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Food & Beverage (100%). They've worked with 2 unique creators, averaging 2.61% engagement.
2
Partnerships
2
Unique Creators
2.6%
Avg Engagement
0
Campaigns (30d)
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Jan 26, 2026, 6:02 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Food & Beverage / Snacks | 4.5K | 113 | Jan 24, 2026 | |||||
Food & Beverage / Snacks | 35.4K | Likes hidden | Jan 3, 2026 |
Food & Beverage brand hub Food & Beverage creator hub Top brands by engagementBrands with most creators
Niche Benchmark
Early dataBenchmarks based on publicly detected sponsored posts.
Based on 2 tracked partnerships.
Engagement vs Niche
5% below niche average
Niche avg: 8%
Lay's's Content Niches
Food & Beverage (100%)
More Food & Beverage brands
Recent Creator Partnerships
- @abigailfeehls·Food & Beverage·Jan 2026
- @manasareddyl·Food & Beverage·Jan 2026
Platform Distribution
Lay's runs creator campaigns on Instagram (1 posts) and TikTok (1 posts).
FAQ
Does Lay's work with influencers?
Yes. CollabFeed has tracked 2 paid partnership posts for Lay's.
What niche creators does Lay's usually hire?
Lay's is most often associated with Food & Beverage creators based on tracked campaign distribution.
Which platform is most important for Lay's's creator strategy?
Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.