Influencers who have worked with Lay's
Lay's has run tracked paid partnerships with 20 creators, most of them in the over 1m follower range, with a median size of 316K.
Every creator below appeared in a disclosed paid partnership for Lay's on Instagram, TikTok or YouTube. Use it to benchmark a competitor's creator mix or to build a shortlist of creators who already make sponsored content in this space.
Creator sizes Lay's works with
Where the partnerships run
2 creators booked more than once.
| Creator | Platform | Followers | Engagement | Posts | Latest |
|---|---|---|---|---|---|
 @bhumicka Bhumicka Singh | 703K | – | 1 | Sep 2026 | |
 @shambhavi_sharda Shambhavi Sharda | 8K | 5.6% | 1 | Aug 2026 | |
 @deestroying Deestroying | tiktok | 4.6M | 3.8% | 1 | Jul 2026 |
 @katiefeeneyy Katie Feeney | tiktok | 7.6M | 5.5% | 1 | Jul 2026 |
 @amandaprescottfx Amanda | tiktok | 1.2M | 4.5% | 1 | Jun 2026 |
 @craftytutorials0 Olivia Pinzaru | tiktok | 213K | 4.1% | 1 | Jun 2026 |
 @lays.pakistan1 Lays Pakistan | tiktok | 54K | 1.1% | 2 | Jun 2026 |
 @fc41630 FC | tiktok | 41K | 0.1% | 1 | Jun 2026 |
 @lindagutii Linda Gutierrez | tiktok | 199K | 10.3% | 1 | Jun 2026 |
 @cadabii ABI CADABI 🤠 | tiktok | 28K | 7.8% | 1 | Jun 2026 |
 @storieswithjonmosslol Jonathan talks | tiktok | 6.9M | 9.2% | 1 | Jun 2026 |
 @efl_millennial38 Electric Football Millennial | tiktok | 115K | 2.1% | 1 | Jun 2026 |
 @luisbelandriad Luis | tiktok | 16K | 7.7% | 1 | Jun 2026 |
 @eateatwithkeysh Eat Eat with Keysh | tiktok | 164K | 3.7% | 1 | Jun 2026 |
 @itslaurenduh94 Lauren Duh💜🩷 | tiktok | 950K | 3.5% | 1 | Jun 2026 |
 @hoodmeals Hoodmeals | tiktok | 7.5M | 1.2% | 1 | Jun 2026 |
 @catdogfatness Catdogfatness • Rou | tiktok | 2.1M | 1.9% | 1 | Jun 2026 |
 @foxsoccer FOXSoccer | tiktok | 3M | 3.4% | 2 | Apr 2026 |
 @abigailfeehls ABIGAIL FEEHLEY | tiktok | 316K | 2.6% | 1 | Jan 2026 |
 @manasareddyl Fashion & Lifestyle Influencer | 32K | – | 1 | Jan 2026 |
Reach these creators
Every creator page shows their full partnership history and engagement. Pro adds creator business contact details, unlimited CSV exports of shortlists like this one, and outreach templates, for $29 a month.
FAQ
Which influencers has Lay's worked with?
CollabFeed has tracked disclosed paid partnerships between Lay's and 20 creators on Instagram, TikTok and YouTube. The full list above shows each creator's size, engagement on sponsored posts, and their most recent Lay's placement.
What size creators does Lay's use for sponsored content?
The largest group of Lay's's creators sits in the over 1m follower range, and the median creator has about 316K followers. That is the size band to benchmark against if you compete with Lay's.
How do I find creators like the ones Lay's works with?
Open any creator above to see every brand they have posted for, then use the CollabFeed creator directory to find similar creators by niche, platform and size. Pro members get creator business contact details and CSV exports for shortlists.
Does this list show what Lay's paid each creator?
No. A paid-partnership label covers gifted and affiliate deals as well as cash deals, so CollabFeed never reports a fee per creator. Use the rate calculator for a market benchmark by creator size and platform.
Tracked partnerships are disclosed paid or sponsored posts. A label does not show what was paid: gifted and affiliate deals carry the same label as cash deals. Follower counts and engagement come from the creator's public profile and their sponsored posts.