Google – Paid Partnerships & UGC Ads

Google has 13 tracked creator partnerships across Instagram, TikTok and YouTube. Top content niches: Technology (92%), Travel (8%). They've worked with 10 unique creators, averaging 5.16% engagement.

13
Partnerships
10
Unique Creators
5.2%
Avg Engagement
4
Campaigns (30d)

Estimated Monthly Creator Spend

$21,816 – $42,836/month

Based on CollabFeed partnership data

Estimated rate for this brand

$5,454 – $10,709per sponsored post

Estimate based on the creator sizes, platform mix, and market rates Google tends to align with. Actual fees vary by deliverables, usage rights, and whether it's UGC or sponsored.

How this is estimated

This is a directional estimate based on recent tracked partnerships, the creator-size mix we can match, platform split, niche, and typical market rates. We only show it when enough creator profiles are matched, and actual rates still depend on deliverables, usage rights, turnaround, and campaign goals.

Use the rate calculator

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Instagram, TikTok & YouTube UGC & Paid Partnerships (Live Feed)

Updated Aug 15, 2026, 5:01 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
YouTube
Technology / Search Engine
1.2K10Aug 14, 2026
YouTube
Technology / Search Engine
1.3K68Aug 13, 2026
Instagram
Travel / Local Guides
21.2K594Aug 4, 2026
Instagram
Technology / Local Guide
17.1K414Jul 29, 2026
TikTok
Technology / Tech Sponsor
7.3K249Jun 1, 2026
TikTok
Technology / Smartphones
58.6K2.3KMay 8, 2026
TikTok
Technology / Search Engine
132.5M62.8KMay 5, 2026
TikTok
Technology / Search Engine
23.7K2.2KApr 9, 2026
TikTok
Technology / Search Engine
24.6K2.4KApr 8, 2026
TikTok
Technology / Search Engine
76.7K12.5KApr 7, 2026

Niche Benchmark

Benchmarks based on publicly detected sponsored posts.

Based on 13 tracked partnerships.

Engagement vs Niche
On par with niche average
Niche avg: 5%

Google's Content Niches

Technology (92%)Travel (8%)

More Technology brands

Recent Creator Partnerships

Platform Distribution

Google runs creator campaigns on TikTok (8 posts), Instagram (3 posts) and YouTube (2 posts).

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FAQ

Does Google work with influencers?

Yes. CollabFeed has tracked 13 paid partnership posts for Google.

Does Google have an ambassador or affiliate program for creators?

Google actively runs paid creator collaborations. CollabFeed has tracked 13 sponsored posts. Whether or not they advertise a formal ambassador, affiliate, or creator program, you can see the creators they have actually paid and how to reach their partnership team on this page.

What is Google's partnership or influencer contact email?

CollabFeed has a verified partnership contact for Google. Members can view the full partnership email and any fallback contacts in the contact section above.

How much does Google pay creators?

Exact fees are not public, but based on the creator sizes and engagement Google typically works with, CollabFeed estimates roughly $5,454 to $10,709 per sponsored post. See the full per-post and monthly spend estimate on this page.

What niche creators does Google usually hire?

Google is most often associated with Technology creators based on tracked campaign distribution.

Which platform is most important for Google's creator strategy?

TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.

Partnership data last updated Aug 2026.