Google – Paid Partnerships & UGC Ads

Google has 2 tracked creator partnerships across Instagram and TikTok. Top content niches: Technology (100%). They've worked with 2 unique creators, averaging 0.71% engagement.

2
Partnerships
2
Unique Creators
0.7%
Avg Engagement
0
Campaigns (30d)

Instagram & TikTok UGC & Paid Partnerships (Live Feed)

Updated Feb 21, 2026, 6:02 AM
Creator
Brand
Platform
Niche
Caption
Eng. Rate
Views
Likes
Posted
Video
TikTok
Technology / Search Engine
46.1K324Feb 20, 2026
Instagram
Technology / Smartphone
0Nov 17, 2025

Niche Benchmark

Early data

Benchmarks based on publicly detected sponsored posts.

Based on 2 tracked partnerships.

Engagement vs Niche
5% below niche average
Niche avg: 6%

Google's Content Niches

Technology (100%)

More Technology brands

Recent Creator Partnerships

Platform Distribution

Google runs creator campaigns on Instagram (1 posts) and TikTok (1 posts).

FAQ

Does Google work with influencers?

Yes. CollabFeed has tracked 2 paid partnership posts for Google.

What niche creators does Google usually hire?

Google is most often associated with Technology creators based on tracked campaign distribution.

Which platform is most important for Google's creator strategy?

Instagram currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.