Whatnot – Paid Partnerships & UGC Ads
Whatnot has 1 tracked creator partnership across Instagram and TikTok. Top content niches: Fashion (100%). They've worked with 1 unique creators, averaging 0.70% engagement.
1
Partnerships
1
Unique Creators
0.7%
Avg Engagement
1
Campaigns (30d)
Estimated Monthly Creator Spend
$105 – $210/month
Based on CollabFeed partnership data
What you could charge Whatnot
$180 – $330per Reel
Based on the creator sizes Whatnot typically works with
Not sure what to charge? Try our rate calculator →
Instagram & TikTok UGC & Paid Partnerships (Live Feed)
Updated Apr 3, 2026, 6:02 AM
Creator | Brand | Platform | Niche | Caption | Eng. Rate | Views | Likes | Posted | Video |
|---|---|---|---|---|---|---|---|---|---|
| TikTok | Fashion / Resale App | 188.8K | 1.2K | Mar 27, 2026 |
Niche Benchmark
Early dataBenchmarks based on publicly detected sponsored posts.
Based on 1 tracked partnership.
Engagement vs Niche
10% below niche average
Niche avg: 10%
Whatnot's Content Niches
Fashion (100%)
More Fashion brands
Recent Creator Partnerships
- @farahcookiie·Fashion·Mar 2026
Platform Distribution
Whatnot runs creator campaigns on TikTok (1 posts).
FAQ
Does Whatnot work with influencers?
Yes. CollabFeed has tracked 1 paid partnership post for Whatnot.
What niche creators does Whatnot usually hire?
Whatnot is most often associated with Fashion creators based on tracked campaign distribution.
Which platform is most important for Whatnot's creator strategy?
TikTok currently appears to be the stronger channel by tracked post count, but platform mix can shift month to month.